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hi i'm maxim and i'm head of customer success at leg start welcome to leg start academy in this video we will talk about trademarks what they are who are they for and when to get them registered for your business remember that at all time you can download the slides of this video below in the resource section so let's begin what is a trademark a trademark ELPS distinguished products and services offered by a company from the ones offered by its competitors it may be composed of a word a logo some slogan or moto or a combination of those elements getting your trademark registered is the best way to ensure a legal protection over your brand it prevents your competitors from using a similar trademark in your field in across Canada the train might must be distinguished from your legal name and from the business name of your company the company's legal name is the name under which it has been incorporated it allows to legally identify it the company's business name is the name with which the does business it enables the public to distinguish one company from another watch out having a customized name or a registered business name doesn't protect you the same way as a registered trademark also trademark should not be confused with patents or copyrights copyright is a protection to an intellectual creation like a song a picture or a blog namely any type of content which has to be original and a body so materialize the copyright does not protect an idea that remains into your head for example when you're streaming a show on a non official website or you paste the picture found on the internet you are in theory committing a copyright infringement the source code of a software or of a website is also protected by copyright another example a would be both protected by copyright and my trademark if you get it registered a patent is a legal protection to an invention that is a physical invention that is materialized and must be innovative and useful any entrepreneur incorporated or not who wants to protect this brand image and identity may register is trademarked with the Canadian Intellectual Property Office this registration ensures the intrapreneur that none of his competitors will use its trademark or a similar trademark across Canada for 15 years in February this lifespan will be reduced to 10 years if you're already using a trademark let's say you're promoting or selling products or services using that trademark or planning to do that soon it is certainly time to get it registered the more you wait the more risk you take that a competitor does it before you now you should have a better understanding of what a registered trademark is in the next video we'll get more into the details about it thanks for watching and see you soon
Thanks for your comment Maura Swierenga, have a nice day.
- Victoria Hirte, Staff Member
Thanks for this interesting article
Thanks jamsey173r your participation is very much appreciated
- Victoria Hirte
About the author
I've studied isotope analysis at Kalamazoo College in Kalamazoo and I am an expert in animal law/animal rights. I usually feel impressed. My previous job was radio & tv producer I held this position for 29 years, I love talking about distro hopping and surfing. Huge fan of Audrey Hepburn I practice cycling: road and collect militaria.
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