Why trademarking something is important

In an increasingly crowded marketplace, trademarks are more important than ever because with so many companies vying for their share of the pie even the slightest difference can make or break sales in what is becoming an increasingly choosy market.

But trademarks are also important for protecting intellectual property and making sure that people aren't able to simply steal ideas without consequence, robbing both them and other creators alike.

Are you confused about how to register a trademark for something you created? It’s easier than you might think! To find out more, read on our articles written by experts, lawyers, and attorneys working everyday in the trademarking field.

Do you have an idea for a product but don't know how to patent it? Trademarks can protect your idea from other people who might try and steal it. Here's what you need to know.

A trademark is a word, phrase, symbol or design that identifies and distinguishes the goods of one party from those of another party, although trademarks are not limited just to the words themselves. A service mark is similar, but they identify a provider rather than products or services.

How to patent a concept or drawing or invention

In the United States, patent law is the domain of 35 U.S.C. § 101, et seq., which defines who can own an invention, provides a process to apply for a patent and outlines what can be patented.

§ 101 of the Patent Act states that "Whoever invents or discovers any new and useful process, machine, manufacture or composition of matter, or any new and useful improvement thereof may obtain a patent therefor." There are five broad categories of inventions that are eligible for protection: processes; articles of manufacture; machines; manufactures; compositions of matter. All five categories must be novel (or not publicly known), useful to society and capable being reduced to practice in order to qualify for protection under U.

Are you familiar with the saying, "if you build it, they will come"? That's because in almost any field of study, if you have a strong brand name and product to support it in the marketplace, people will flock to you. This is certainly true for the world of marketing and advertising, where brands are created every day to be passed down generation-to-generation.

Unfortunately for many brands this process does not happen at such a rapid rate. Consumers are becoming more educated on what is an authentic product from what is not in today's competitive marketplace. Browse our articles to know more.

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