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Written by : Shawn Sobers |
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here's a question on Quora without telling you what it is here could I trademark a three word phrase of everyday words I'm Andre Mincha the founder of trademark Factory and here's my answer to this question you can't really answer this question generally because trademarks as is intellectual property is very fact-specific you cannot really generalize by saying well it's a phrase it consists of three words that are common everyday words can i trademark that I don't know there are a lot of three word phrases that became pretty well-known trademarks well let me give you a couple of examples just do it you cannot find more everyday words just do it but it's a trademark owned by of course Nike it's a very valuable brand another common phrase is I'm loving it I'm loving it again you cannot find more common words used in you know regular regular life but those became tag lines those became trademarks so in theory yes you can just because they're everyday words doesn't make them any less trade markable but you have to still have a unique brand unique to your products and services and you have to have an angle about it that makes this a trademark rather than just a common phrase that everyone's using without regard to a particular product or service so unfortunately you you know didn't provide more specifics and it probably it's the right thing right you don't want to ask questions about your particular brand on a public forum like Cora but this is something you want to discuss with somebody who's going to be helping you trademark your brand and if your brand is worth promoting as we say it it's always worth protecting so if you came up with a phrase that you feel identifies your products or service says that will help you attract more business get you more visibility now you want to see if that can be trademarked so I hope this answers your question make sure you subscribe now get notified whenever the next video goes live if you've got more questions for me post a comment below and I'll answer them in a video just like this one and until then I'll see you in the next video
Thanks for your comment Lovella Dulay, have a nice day.
- Shawn Sobers, Staff Member
I love this question from Korra what right does anyone have to trademark a basic common word and tell anyone else that they cannot use it in their business name in this case the word is Road which isn't the title of our business name and roads is in theirs my name is Andre Minka from the founder of trademark Factory on this channel I've answered hundreds of questions just like this one and if you're interested in my opinion or just to learn about brands trademarks entrepreneurship intellectual property make sure you subscribe and get notified whenever the next video goes live and if you've got a question for me post a comment below and I'll answer your question in the video just like this one so going back to this question what right does anyone have to trademark a basic common word road versus roads well here's my answer to this questionanyone can trademark basic common words because trademarking is not about unique words unique phrases unique designs trademarks are about unique identifiers for products and services and there's a huge difference there you're not required to come up with fully original worth like think about it one of the most valuable brands out there Apple what could be more common than that but the word Apple uniquely identifies their brand the phones for computers for music right because they're not selling apples so as long as your company is not in a road construction business and as long as the other company is not in the road construction business then Road does not define what you do then it could be a word that's trademark able and if they had trademarked it first and they're in the same space as you are then not only do they have the right to trademark their brand not only do they have the right to enforce their trademark against you using it without their permission they'd be crazy not to because that's the whole idea for trademarking brands that you are given the monopoly over the use of your brand and you have the exclusive right to it and you have the right and almost an obligation to defend it against anybody else who uses the same brand without your permission you you have to do that because otherwise if everyone sees that you are allowing others to use your brand without your permission they're diluting your brand they're killing the value of your brand they're killing the value of your trademark at some point you will lose the ability to enforce your brand against others so again I don't know exactly what they trademarked I don't know exactly what your name is because you say the reward road is part of theirs and yours again being part of something is vague right depending on how dominant that word is in the whole brand for them and for you also host similar the products and services are that they offer that you offer maybe they're right maybe they're wrong but to go back to your point perfectly okay to trademark dictionary common words perfectly okay to enforce them against those who use the same or similar brand in connection with same or similar products and services they're doing what they're supposed to be doing and if you are not sure this is probably something that you should discuss with your attorneys now one last point before I call it a day with this video if you start a business and you give it a name it's your responsibility as the business owner to make sure that that's the name you can own and the next step is for you to actually make sure that you own the name because guess what what is the most important thing to make your brand a success the most important thing to make your brand a success is to make sure that it's your brand because if it's not your brand you can never make your brand a success because it's not your brand and the way to do it is with a trademark so I trade my factory that's what we do we help business owners protect their brands if you came up with a name and you want to see if it's trademark able go bulk a call with our strategy advisors to coalesce free go to trademark factory calm for it slash coal or just go to the homepage and the first big button you're gonna see is to book a free call with our strategy advisors do that and we'll take it from there if you like this video if you found it useful make sure you like this video make sure you subscribe make sure your comment below if you've got a comment if you've got a question and until then I will see you in the next video
Thanks Cletus your participation is very much appreciated
- Shawn Sobers
About the author
I've studied fire safety (structural fire protection) at Dakota Wesleyan University in Mitchell and I am an expert in femtochemistry. I usually feel indescribable. My previous job was artillery and missile officer I held this position for 26 years, I love talking about marching band and bachata dancing. Huge fan of Amy Poehler I practice rugby league and collect records.
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