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Written by : Lindy Vails |
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so you want to trademark a brand first off i think it's a great idea if you're an e-commerce seller especially an amazon seller to go ahead and to brand your products because it really allows you to differentiate yourself from your competition and in addition it's going to protect your phrase or your brand that you're going to be trademarking here so today i'm going to share with you guys step by step how i actually go through the application you do not need a lawyer however it is recommended by the united states patent and trademark office but for me and you know just being an individual seller third-party merchant on amazon it's sometimes best to go ahead and do this yourself because honestly it's fairly easy to do so so today i'm going to take you step by step on some things that we need to do before we start our application then we'll get into the application for a golf brand that i'm trademarking and we'll finish it up so you know what to do next okay so the first thing that you have to do before you even get into your trademark application is to understand what your brand is and what are you trademarking for us today we are going to be trademarking the brand of vibrae golf it's italian for to live golf it's a brand i'm going to be using for some training aids coming up here in q4 during the holiday season so there's a link in the description and this is going to be our trademark like sorry trademark electronic search system we're going to search for that trademark brand and you're going to be searching on your behalf for your trademark brand to see if someone is actively using it if someone is actively using your trademark you cannot use that so you'll have to find a new brand name so the first thing that we're going to do is we're going to go to this section where it says select a search option and we're going to click this first one where it says new user once you click that there's one thing to do on the left here and we're going to type in our trademark brand i usually filter this down to just the live trademarks i really don't care about the dead trademarks that aren't active uh and then i'll go down to search term here so again ours was vivare golf with the space between them type in your trademark here after you do that click submit query and you're either gonna be brought to a screen where it says there are no records found which is great so that means that i can use and trademark this brand name as is now let's go through an example where we do find so i'll just type in vibrae live trademarks and as you can see there are a lot of live trademarks just with the vivre name in them or by itself so if you come across here and you see a lot of trademarks that have the existing brand name that you want to use odds are that you cannot use that i mean you could go into each one of these and see what class they are trademarked under but it's really going to take a lawyer to come in here and fully understand if you can or cannot do it my word of advice is if you have all of these listed here for your trademark name that you want to use go ahead find something different it isn't the end of the world so for us when we searched it for vibrate golf it was not located on here so that's assurance that i can go ahead proceed with my application and i can make sure that it gets submitted and approved next we uh we need to go and figure out if we're going to be doing a logo for our trademark or if we're just going to do basic text so i want to do a logo that has this cursive like text it's uh dr defoe text so i'll be doing a logo for this demonstration for you if you really don't care if it's um you know the design of the trademark itself you can just do a basic formatted text and uh you don't have to go through this entire process however if you do want to do a logo make sure you use some type of software to create it like this and then you're going to want to save it as a jpeg file i'm using canva.com great free online software that you can use you can go ahead and create free logos such as this simple one right here make sure that you save it in a jpeg format because that's the only format that they will accept and then you want to make sure that your file size is under i believe it's 944 pixels on either side as you can see this is a thousand by thousand it's too large so we need to reduce that down to uh 500 by 500 i think the minimum is 250 by 250. so just make sure you're within that and turn the quality up and then i will save this and download it to my downloads folder alright so that's step two we're almost there to the application step three in the final step before we can actually get into the application and please do these steps because it's going to save you time the last thing you want to do is submit an application and it gets denied by the government because you didn't follow some of these steps or you didn't do your due diligence that you need to next we are going to be searching the trademark id manual so this manual is an assortment of all these classes that are filed and services on behalf of people like us and companies now we need to search this because in order to decide if we're going to go with the teas plus or the t's standard application two different applications we need to make sure that there is a class that's out there that relates to our products if there isn't a class that relates to our product we're going to go with the more expensive option which is the teas standard and it's about 350 dollars per class or service so let's say that you have a brand where you are selling wallets you go ahead you fill out this application you get your trademark for that specific class now that does not mean that you can go and use your brand name to sell stereo equipment or lights because that trademark is only eligible in that class or service so that's one thing to keep in mind is that you're only trademarking within a specific narrow niche per se and that's one thing you have to keep in mind when you're going about this so in here what you want to type in is what your product is so for us it's going to be a golf training aid i'm just going to take golf training to see what we have so you can see a bunch of different classes come up i do not pay attention to the ones that are strikethroughed and then just focus on the ones that relate to your product so we're going through these uh it's a golf training cage that would not relate to my putting device that i'm creating the next one golf practice platforms it's a golf apparatus that would work for what i'm doing and but i'm going to take a look at the rest of them just to make sure this third one down here a motorized golf tripping practice aide nope mine's not motorized and it's not a brace that will be worn on the hand so if you're if you type this in and you can try a couple different searches maybe golf aid next but if you find one that's good news you don't really remember this yet because you will search this later on the application but if you search this and you couldn't find anything or anything that related to your product you're going to have to go through th
Thanks for your comment Cathleen Machuga, have a nice day.
- Lindy Vails, Staff Member
Thanks for this interesting article
Thanks Newton your participation is very much appreciated
- Lindy Vails
About the author
I've studied biomolecular engineering at Stony Brook University in Stony Brook and I am an expert in counseling psychology. I usually feel drunk. My previous job was sales floor stock clerk I held this position for 2 years, I love talking about cue sports and sudoku. Huge fan of John Candy I practice olympic sports and collect ephemera.
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