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Written by : Nellie Bruney |
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in this video i'm going to show you my complete copywriting tutorial in fact i've used the tips from this video to create blog posts that have been shared thousands of times i've also written several high converting seven figure sales letters i'm brian dean the founder of backlinko so if you want more traffic leads sales and social shares you'll love the actionable strategies in this video let's get started here's the truth about copywriting despite what you might have heard you don't need years of experience or training to learn copywriting in fact before i launched backlinko i used to be a freelance writer then one day out of the blue one of my clients asked me do you by any chance write sales letters now at this point i've never written a sales letter in my life but i wanted to give it a try so i told them sales letters heck yeah i write sales letters and now that i was hired i had to write a sales letter fast in fact i had about a week to write this sales letter from scratch so i researched as much as i could about copywriting and because i was in a rush i ignored the minutia and focused on the key principles that i saw again and again and it worked my client told me that my sales letter outperformed their current one by a two to one margin since that day i've written dozens of sales letters newsletters and articles and over that time i discovered what most copywriters don't want you to know copywriting is really easy that is when you know what to do and how to do it and that's exactly what i'm gonna show you in this tutorial so without further ado let's dive into copywriting tip number one use reddit threads reddit is a copywriting goldmine to use it head over to a subreddit where your customer hangs out then take a look at threads that have lots of comments for example let's say that you just launched a new keto diet bar well you'd head over to keto and paleo subreddit and search for bars then pay attention to the exact words and phrases that people use to describe what they like and don't like about the bars they've tried so far for example i found tons of awesome copy in this one thread copy that would work great for a landing page or facebook ad moving right along to our second copywriting tip use short sentences here's a good rule of thumb that applies to pretty much everything that you write short sentences equals better copy and there's data to back this up a study conducted by the american press institute found that short sentences were 711 percent easier to read and understand which is why i always edit my sentences to be as short as possible bottom line use short sentences they're easier to read and understand which leads us to technique number three the slippery slide here's the deal you can have the best copy in the world but if people stop reading the page after the first sentence your copy didn't work that's why one of the main goals of your copy is to keep people reading or as copywriting legend joe sugarman puts it the sole purpose of the first sentence is to get you to read the second sentence the question is how do you get someone to keep reading your blog post email or sales letter the slippery slide a slippery slide is where you add something to your page that's specifically designed to keep people reading for example you can tell a little story in the beginning of your sales letter but leave the ending for the end or you can refer to something that's coming up later in your blog post you can even just say things like here's the deal and the question is to push people to keep reading and now it's time for copywriting tip number four super specific headlines you've probably already seen this old statistic before eighty percent of people read the headline and only 20 read the copy is that statistic accurate i have no idea but i do know that your headline is super important and one of the best ways to make your headlines more effective use super specific headlines super specific headlines are exactly like they sound they're headlines that tell your reader exactly what they're gonna get for example check out this blog post headline not bad but not that specific now check out this super specific headline it's much more compelling right in fact this works so well that i tend to use super specific headlines on every blog post landing page or sales letter that are right and now it's time for technique number five use fomo fomo can make your copy ten times more effective that said fomo also known as fear of missing out doesn't work for every situation but if you can use fomo you should use fomo that's because fomo triggers a strong reaction with your prospects an emotion that makes them want to listen closely to what you have to say for example we recently launched a product that closed on a certain day and time so we emphasize that on our sales page which brings us to copywriting tip six write strong leads everyone and their mom knows that headlines are important but no one talks about something that in my experience is just as important if not more than a headline your lead your lead is a section of your page that comes right after your headline and at least in my experience if you lose people here you've lost them for good with that here are three strategies that you can use to write awesome leads first use a hook in your first or second sentence the first sentence of your lead is huge so make sure that first line really grabs your reader's attention for example this landing page from marie forleo has a killer first line next you want to make your lead about six to eight sentences max whether you're writing a blog post video script sales page or email newsletter you want your lead to be super short remember the goal of your lead is just to grab your reader's attention and once you've done that you want to transition into the main section of your content for example i keep my blog post introductions to around six lines finally use mini stories in your leads stories are a great way to hook your readers right off the bat but like i just mentioned the problem with that is that your lead needs to be short and sweet so you don't have a lot of room to tell an epic story enter mini stories many stories condense a story into four to five lines for example here's a mini story that i used in one of my most successful sales letters and now it's time for me to tell you about copywriting technique number seven don't use big words let's face it big words don't impress anybody um yes in this video i plan on demonstrating the effectiveness of online vocabulary on augmenting online transactions in fact they make your content harder to read so instead of big fancy words like these use words that are easy to read and understand and now it's time for our eighth technique the aida formula ada is a classic copywriting formula that can help boost conversions on sales pages landing pages articles newsletters video scripts and more here's what this formula looks like as you can see aida stands for attention interest desire and action let's take a look at a real life example of this formula in action i actually use the ada formula on this g
Thanks for your comment Margit Lattig, have a nice day.
- Nellie Bruney, Staff Member
while this podcast of course is predominantly about trademark issues i do from time to time like to talk about other intellectual property issues especially copyright issues today i want to share what a proper copyright notice looks like because they do get asked this quite frequently and once you learn it it's relatively simple to know and to ensure that you're using proper copyright notice all the time when applicable and that provides a tremendous value and i'll talk a little bit more about that as well so proper copyright notice looks like as you can see on the screen here or as you can see on any of the content on my website my visuals other things like that you can see what my copyright notice would look like the c in a circle the copyright symbol the year that the work was created so let's use 2021 as the example the name of the copyright owner so in my case that's the firm's business name eric m pelton and associates pllc and then frequently you will find the phrase all rights reserved after that as part of the notice as well because that used to be more important for certain international protections and in essence it can't hurt to have that phrase as well and there's no harm in doing so so that's what a proper copyright notice looks like now why why do we want to use that the reason is that while some copyright protection attaches automatically when a work is created and published much better protection is automatically created under the law when you attach that proper copyright notice because it puts the public or anyone who sees the material whether it's video a photo a book an article an ebook a web page all of those things it puts the viewer the consumer on notice that the owner is asserting those copyright protections that there is something original and protectable in the materials and it's important to put it in places where the viewer user consumer of the materials will see it so of course you're used to seeing it you know at the end of a movie or at the beginning of a book but i would really recommend using it even more frequently more prominently you could put it for example on the footer of all your web pages in every video at the end maybe even at the beginning in the title screen as well on a ebook or pdf of an article you may want to put it at the footer on every page but also more prominently at the beginning and or at the end and if you're in the software business you want to be even more careful about copyright protections and copyright notice and in addition to having a copyright notice on the splash screen of the software every time someone opens it i would encourage you to have a prominent copyright notice when someone goes to open or download or launch the software so that objective is is to make it so that no one who viewed or used the work the content could say oh i didn't know that eric claimed that was that was his own i didn't know anything about the copyright did it so you want to use it that prominently so that nobody could claim that they didn't know that it was being asserted that there was copyright protection in the work so if you have questions about that feel free to leave a comment or let me know there's going to be an accompanying graphic that you will see that shows this a little bit more and you can also find on my youtube channel at ericpelton.tv more copyright tips as well as similar tips for what trademark symbols to use and where to place them and all kinds of other intellectual property tips
Thanks portavocea your participation is very much appreciated
- Nellie Bruney
About the author
I've studied philosophy of language at Felician University in Lodi and I am an expert in artificial neural network. I usually feel exanimate. My previous job was airline flight control administrator I held this position for 26 years, I love talking about ballroom dancing and jigsaw puzzles. Huge fan of Joe Girard I practice triathlon training and collect butterflies.
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