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okay and welcome back everyone to master your domain domain very nice frontline lessee attorney Steve Fondren here with you licensed max law in California Arizona and I am joined today by the one the only the fabulous a highly sought after the worldwide renowned or at least statewide frontline lessee how are you today great how are you good very good yeah today we have a really interesting topic and it was basically this is about intellectual property rights in cocktails right I know tourney's shouldn't be talking about this stuff right so but anyway this was spurred on by a friend of mine that was looking at starting a tequila brand and he got me thinking about intellectual property rights and brands you know my favorite my favorite topic the one that gives me passion is helping people launch businesses it's what I love to do in this show master your domain in case you're new this is a husband-and-wife podcast yes you can live and work together without driving yourself or each other crazy at least 25% of the time and we help you here uncover your passions fire your boss launch promotive protect your brand and basically sell your sizzle on the world wide web and if you could say that five times fast I will give you a free no charge attorney Steve endorsed fake billy-bob teeth let me see how much I will put on now hi attorney Steve fair how y'all okay if you want to see that we also we the unique thing about our shows we offer it in a podcast version and on YouTube as a video version for guys like me that love to watch videos where do we get that video site honey youtube-dot-com forward-slash doesn't matter just slash it youtube.com social media lawyer social media lawyer that's where you can catch the video of this show if you want the audio the podcast you can get it through iTunes or the Android Marketplace and find it on attorney Steve store.com nice try you botched show show you even had it written down and you botched it that's amazing hey there we have so many come on okay it's attorney Steve show com sorry so anyway this right one of these days I guess promise I promise I promise yes sorry she will I'm sure she will it's the only question will I be alive to see it yes you will it's Sunday it's fun day Sunday Funday here we are working go for Sunday Funday happy day okay so back to the show if you have anything to say anything relates to the internet brands launching brands you want to build a tequila brand beer brand a lot of people doing home brewery kits now a lot of people doing make your own whiskey now I saw a really interesting board on Pinterest the other day frisky whiskey makes me frisky and had like 500 followers on the board which was yeah it's like wow geez what's going on if you have anything to say call us on this show or the next book Marcus and calls back next time eight seven seven to seven six five zero eight four hello you got that when you nailed that once right so calls up pitch your niche we don't care pimp your products primp your services pimp your knowledge products whatever you're selling your music your books we don't care call up get on the show be part of internet history you too can go down and digital infamy okay so let's talk real quick yeah so talking about cocktails and and Kanan and really this translates to a couple things like recipes can you get intellectual property rights on recipes and and recipes being the recipe for food or recipe for cocktails cocktails usually have you know three or four or five different things can you get a copyright on that can you get intellectual property rights well it's that's an interesting because if you think about what what did Colonel Sanders have I mean he has a recipe that he has trademarked or what does he have on that well they have several things they have trademark copyrights and but the most important thing with KSC is trade secret number it's the secret original recipe so trademarks excuse me trade secrets we'll talk a little bit about that but basically it is short this is attorney Steve short nutshell on intellectual property rights is you know copyright is something like music and everybody knows music and movies are copyrighted right and whenever you whenever you you know download a song or see a movie on TV you always know there's a copyright and you know you've been five years in jail if you copy rentals if you commit mortgage fraud you're a ok don't copy that do not copy that music or the book yeah that does whatever I see it it does scare me a little bit yeah you should that's what it's designed to do and it they always put it up there it's not just flashing up on the screen it's there for two hours before its star it's it's five minutes before the movie but anyway so that's what copyright is any original work of authorship fixed in a tangible medium and that's why I say like your books and your your music art you know artwork that's all copyright you know that your logos that's all copyright your KFC logo that's a copyright a trademark is more of your name it's things that identify the source of the goods you know Kentucky Fried Chicken is a name that's a trademark that's you know just do it is a slogan that's a trademark sometimes you have overlapping where you have a copyright and a trademark and then you have what's called trade dress which would be a good example of that would be like the Aunt Jemima bottle oh really it's very distinctive it's a it's a distinctive bottle and so you can get trade dress protection on that and then the other two things that you have as most people know is the patent where a lot of people confuse things is they think everything is a patent they go all like like I'll say like you know find easy law made easy they go we better patent that I go well patent a product or a patent is is basically a new useful and non-obvious invention that's just a nutshell I'm not going to go into great detail not a patent lawyer but it's basically a new useful and something that would be considered non-obvious and it's you know usually an invention a process you know different different types of things that are patentable but yeah and then the final area is trade secrets where you have a secret that gives you a competitive advantage in your business and if you take reasonable steps to keep it a secret you can have trade secret protection and different rights and remedies come with that they all have different rights and remedies in different durations the patent for example is something that you're it's going to last for a limited time and then anybody can produce it so you get AB limited monopoly and then it goes into what's called the public domain for everyone to use copyright same thing is that they're really long the rights are really long and it survives the the the death of the greater the author trademarks can go potentially forever as long as you're renewing them and using them and there's no other grounds for abandonment trademarks can last a long time trade secrets the same way so each those are those are they whatever to call the five areas of intellectual property and that's just a nutshell so when it comes to
Thanks for your comment Julio Mart, have a nice day.
- Christiane Jakupcak, Staff Member
you
Thanks BetZemedekits0 your participation is very much appreciated
- Christiane Jakupcak
About the author
I've studied legal education at University of Houston-Clear Lake in Houston and I am an expert in business economics. I usually feel ashamed. My previous job was truck driver, light duty I held this position for 5 years, I love talking about pilates and zen tangles. Huge fan of Michael Strahan I practice bodysurfing and collect records.
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