How to register a name brand [With Pictures]

Last updated : Aug 19, 2022

Can I register my name as a brand?

You can register your brand name with the USPTO to protect your intellectual property from misuse. It is not immediately necessary to secure a trademark, though it could benefit your brand.

How do you become a brand name?

There are three simple steps to building a brand identity; choosing a name, developing a slogan, and designing a logo or symbol. The challenge lies in finding just the right name, slogan, and logo to inspire recognition, confidence, quality, and eventually customer loyalty to a product or service.

How much is a trademark?

No matter how you file, you will pay a minimum of $250 to apply for a Federal trademark. But considering the importance of your trademark, and the potential complexities you face when filing, it's not a bad idea to use a lawyer or filing service.

How do I patent a name for free?

You can not register a trademark for free. However, you can establish something known as a "common law trademark" for free, simply by opening for business. The benefit of relying on common law trademark rights is that it's free, and you don't need to do any specific work filling out forms, etc.

How do I legally start a brand?

1. Create a LLC or Corporation.
2. Register Your Business Name.
3. Apply for a Federal Tax ID Number.
4. Determine If You Need a State Tax ID Number.
5. Obtain Business Permits and Licenses.
6. Protect Your Business with Insurance.
7. Open a Business Bank Account.
8. Consult the Professionals.

What are the 4 steps of branding?

• Step 1: Brand Salience – In this step, it is crucial to establish your identity and ask yourself as the brand, “who are you?”
• Step 2: Performance and Imagery –
• Step 3: Judgement and Feelings –
• Step 4: Brand Resonance –

How do you make a brand legal?

You can register an original trademark with the U.S. Patent and Trademark Office's principal register. Having your trademark on this list will be beneficial in case you find yourself in a trademark dispute. If you only use a descriptive brand name, you will have to register it with the supplemental register.

How long does a trademark last?

A federal trademark lasts 10 years from the date of registration, with 10-year renewal terms. Between the fifth and sixth year after the registration date, the registrant must file an affidavit to state that the mark is still in use.

How much is it to copyright a logo?

What Does it Cost to Trademark a Logo? The cost to trademark a logo with the U.S. Patent and Trademark Office (USPTO) is $275–$660 as of June 2020, plus legal fees. You can register a trademark with your state for $50-$150, but federal registration offers a great deal more legal protection.

How can I trademark my logo for free?

Can you trademark your logo for free? You can not register a trademark for free. However, what you can do is establish something known as a "common law trademark" for free. You can do this by simply opening for business.

What is difference between patent and trademark?

A patent protects new inventions, processes, or scientific creations, a trademark protects brands, logos, and slogans, and a copyright protects original works of authorship.

What is difference between copyright and patent?

A copyright protects the expression of an idea while a patent protects the idea itself. Patent works more on a design while copyright is another work of an already described design.

What's the difference between copyright and trademark?

Copyright protects original work, whereas a trademark protects items that distinguish or identify a particular business from another. Copyright is generated automatically upon the creation of original work, whereas a trademark is established through common use of a mark in the course of business.

What licenses and permits are needed to start a business?

• Fire Safety Inspection Certificate. To get this certificate, you must have the following:
• Sanitary Permit.
• Building Permit and Electrical Inspection Certificate.
• Certificate of Occupancy.
• Locational Clearance.
• Electric Utility Connection.

Can anyone start a business?

There are no limits on who can become a great entrepreneur. You don't necessarily need a college degree, a bunch of money in the bank or even business experience to start something that could become the next major success. However, you do need a strong plan and the drive to see it through.

How do you start a business with no idea?

1. Start with Something You're Passionate About. Passion alone can move mountains for you.
2. Research Your Market.
3. Set Financial Goals.
4. Make the Content Shareable.
5. Think About Marketing.
6. Build a Following.
7. Launch Something You Can Sell.
8. Start with WHY.

What does a brand need?

• Logo. Every brand needs a logo.
• Color palette. Colors are another key ingredient in any brand identity.
• Shape. Shape is another part of an overall branding strategy.
• Tagline. “Eat fresh.”
• Tone of voice and vocabulary.
• Fonts.
• Imagery.
• Positioning.

How do you brand online?

1. Step 1: Stand out with a unique brand name.
2. Step 2: Create a recognisable logo.
3. Step 3: Build a great, easy to navigate website.
4. Step 4: Share your brand across different social platforms.
5. Step 5: Build an email list.
6. Step 6: Engage with your target audience and stay active.

How is a brand developed?

Brand development is a strategic process of creating and distinguishing your company's image, products and services from your competitors. Development includes aligning your brand with your business objectives, communicating your brand to your target market and updating or strengthening your brand as necessary.

Do I need to copyright my logo?

Yes. A logo that includes artistic or design elements, (i.e. not just the name on its own), is legally regarded as being a work of artistic creation and therefore will be protected under copyright law. Copyright protects the logo as an artistic work.

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Thanks for this great article

Thanks for your comment Hugh Danser, have a nice day.
- Johnson Beiser, Staff Member

hi everyone I'm attorney aid in Durham with 180 lock Oh in Denver Colorado and you're watching all up in your business in this episode of all up in your business we're going to talk about the steps to take to trademark a name a business name or a product or service name and these steps are also going to apply to trademarking a logo but there are a few little differences if you're doing a logo versus trying to trademark a name but first before we get into it huge announcement coming at you March 4th is brandish DIY your trademark application during this one-hour webinar and mini workshop I'm going to teach you step by step how to prepare for complete and submit a trademark application without a lawyer and registration opens soon so if you want to learn the exact steps to take to file a trademark application without a lawyer check the description below for a link to get on the waitlist and to get some special early bird discount opportunities - all right let's talk about how to trademark a name the first step before you go trade marking anything is make sure it's something that's worth trademarking what makes a name more or less worth trade marking it really depends on how strong or weak it is a weak trademark is one that is more generic or common or descriptive versus a strong trademark which is something that's very arbitrary or very distinctive very creative and so the stronger your trademark is the stronger the trademark registration is going to be so if you have a really weak trademark something that typically makes it weak is if it's very descriptive of your goods or your services or if it's primarily your last name something like that makes a trademark on the weaker side and with a weak trademark if you register it all you have is a registered weak trademark and your trademark rights will ruffle to that if you have a weak generic trademark name your rights to enforce that trademark are gonna be somewhat limited and weaker versus if you have a very arbitrary name that's a stronger trademark then your registered trademark rights are gonna be a lot stronger to a few examples of very strong trademarks are like Google Google wasn't even a word until Google came out and created it so any like brand new word or creating a new word creating a new sound combining words to create something new that's the best thing you can do is create a brand new word or a brand new trademark that no one's ever seen before that's gonna make it stronger versus a weaker trademark so if we've decided that it's worth pursuing a trademark registration the next thing we want to do is make sure it's available to even register and use in the US a good first place to start with searching for your trademark availability is of course Google or your favorite search engine type in the trademark that you're looking to register and see what comes up if there's a bunch of other business listings for similar types of products or services if the exact trademark that you want comes up a lot or if there are a lot of similar variations then that might be a little red flag that maybe this trademark has already taken or if it's not taken necessarily registered if there's a lot of competition with that trademark that's going to affect how strong and distinctive your trademark is so if you're seeing a lot of similar variations of your trademark or identical trademarks then you might want to think about how that will impact your registration and then after doing a Google search you can also do a search on the Whois database to see what kind of domain name registrations already exists that incorporate your trademark or something similar to it and then the USP tA-o has a really good search database available - this allows you to search for pending trademark applications and registered trademarks that might be identical or similar to yours so if you go to the USPTO s website its uspto.gov and you'll navigate to their tests tes s system and this is where you're gonna do that search and you'll usually be able to do just a basic word search for your name now this is where the difference comes in if you're trying to trademark a logo then you'll want to do a design search which is a bit more complicated than just a basic word search so here you can type in the trademark name that you're wanting to use for this example I'm gonna type in all up in your business and then we'll see what comes up so let's say you were wanting to register your trademark all up in your business for your local ice cream shop we see here there is an active live registration for all up in yo business so what's important to note if you do find trademarks that are identical to yours or kind of similar to yours pay attention also to the goods or services that are associated with that registration there are two things primarily that go into trademark applications and trademark registrations the first is the similarity of the trademark itself the second is the similarity of the goods or services so if I'm opening an ice cream shop called all opinio business this current all up in your business registration is for like legal services and things that have absolutely nothing to do with ice cream or ice cream shops so with this finding I am relatively safe feeling like I can proceed with my application because there aren't any that are so similar in trademark and in the goods and services that it's likely it'll get through but if you do find something in the database that is kind of similar to your trademark and goods or services are somewhat related or if they're identical then again that's a red flag that you're going to want to take into consideration and maybe go back to the drawing board because if someone else already has that trademark registered in a very related category of goods or services that's going to impact how your application goes and whether or not you're going to get that registration you can also use some third-party trademark search tools there are companies out there that will do a very thorough trademark search these aren't lawyers or law offices they're just trademark search companies that will search the USPTO and common-law usage and even international usage and then what they'll do is they'll compile all the information and give you typically this very large report summarizing what they found now if you're not a lawyer and you don't know how to actually interpret and analyze those results it may not do you a whole lot of good to pay for that kind of a search but if you can figure out how to analyze what you're looking at then using one of those services for a pretty extensive search is a good idea but really the best option is to use an attorney to help you with this clearance search because the attorney is gonna not only know what to search for but they're also going to understand what they're looking at and they're gonna know how to analyze that in the context of your trademark and determine what it actually means for the fate of your trademark application so if we've determined we want to file the application and the trademark is available the next step is to start using the trademark now ok

Thanks Dusty your participation is very much appreciated
- Johnson Beiser

About the author

Johnson Beiser

I've studied lagrangian mechanics at Mansfield University of Pennsylvania in Mansfield and I am an expert in ring theory. I usually feel blissful. My previous job was nuclear power reactor operator I held this position for 2 years, I love talking about transit map collecting and ukelele playing. Huge fan of Gary Sinise I practice rugby league and collect toys.