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Written by : Eleni Sandobal |
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when you create a new business or product or service one of the first things that you're going to do is create a name for it but you want to make sure that you don't go to all the time and effort of creating that name only to find out later that someone else has already registered that name as a trademark so what I'm going to do today is show you a really handy website that you can use where you can check to see if that name or even logo design has already been registered by someone else so let's go over to the computer and I'll show you that site ok folks so this is the website I'd like to take a look at with you today it's the World Intellectual Property Organization website and the address is WIP all dot I n T so if you go to that website address you then will have this page we then need to click on knowledge in the menu and global brand database we want to then click on access the global brand database so I want to do today is I want to show you how to do two simple searches using this database a name search and an image or local search we're going to search for a fictitious company that I'm setting up called a red squirrel and it's going to be a design company so to search for any businesses which have the name red squirrel it's really straightforward you just go to the text area and you type in red squirrel we are also going to put into the goods and services that it is a design service and we just hit search and this is the results that we get so we can see here we've got Red Bull we've got ones just called squirrel and we've got green squirrel we've got purple squirrel we've got design squirrel lots of them here but we do not have red squirrel so it would be okay on the name with that so which is great that's exactly what we want the next thing that we can do is we can actually do an image search to see if there are any logos out there with squirrels in them say we had an idea for a squirrel logo so what you want to do is you want to clear your current search which you can see here you just click on the little checkboxes and that clears the search so we do is you go to the image class section and we typed in squirrel and you'll see on this drop-down it gives us two choices we've got just squirrels or we can have a group so squirrels chipmunks animals which are similar for us we just want to do a search on squirrels today so if you click that you'll see that it changes it into a specific number in the database then you click search and it gives us results 123 pages of 30 results each page of squirrel logos so you can actually have a browse through all of these to see what squirrel logos have been registered as trademarks that will allow you to develop your own mobile concept around a squirrel idea or image and not infringe on an existing one which is in the trademark database and that's it it's really simple to use and it will just give you a little bit more peace of mind that you can use the name that you're thinking of or if it's the other way around it stops you from wasting time and resources pushing forward with a name or a logo design that at the end of the day you're not going to be able to use because someone has already registered it as their intellectual property so they are folks that's the WIPO website it's a great way to do kind of a surface level check just to see if anyone's registered a name that you're thinking about using I would always suggest though that you hire the services of a professional IP lawyer they will do a full and thorough check for you to make doubly sure that the classification that you want to register that Niemann is free if you've liked this video and find it useful I'd really appreciate it if you could share it with your friends and colleagues on social media or by email make sure to give the video a thumbs up subscribe to the channel if you haven't done so already um when you do make sure you click on that little bail icon and you'll be notified whenever I release a new video so until I see you next time stay creative folks
Thanks for your comment Cristobal Lipsie, have a nice day.
- Eleni Sandobal, Staff Member
hey all welcome back to my channel it's boss attorney free and this is the place for content creators and entrepreneurs to come to boss up their business the legal and legit way today we are going to be talking about drum roll please trademarks but exactly what about trademarks today we are going to be talking about how do we know if someone already trademarked something or if something is trademarked but as always before we get started i do have to give my legal disclaimer and let you know that this video is for informational purposes only if you need help determining whether something is trademarked i suggest that you consult with an attorney before you go walking down the river hole talking about something as trademark when it may not be trademarked but today we're going to cover the basics but keep that legal disclaimer in mind okay so the first thing that we have to discuss before we can talk about how to determine whether something is trademarked is to determine why it is even important to know whether something is trademarked and there are a few reasons why you might want to know that something is trademark one is because you can get sued if you are using someone's trademark material without their permission or two you will not be able to get your trademark registered if there is already a trademark registered with the united states patent and trademark office and it is within the same or a similar class as the products or services that you will be producing trying to trademark something that is already registered will cause you to lose money with rebranding and also when you go to the uspto and you try to register it you pay that application fee if there is someone that's already registered you lose that application fee there is no refunds for the application fee so it is very important to check whether something is trademarked before you actually start filing a trademark or actually using any business name you intend to use one really important thing to note is that you need to consider the different categories that products and services may fall into because your trademark will not be considered confusingly similar or a trademark infringement if it is something that is in a completely different class than what you are filing in let's say you are making stationery and another company has the same name as you and they're actually selling metal wheels or something of that nature that is just completely unrelated they're not likely to be trademark infringing if they have the same name as you and you are likely to still be able to get your trademark registered if there is someone already registered but is doing something completely different than what you are doing and as always consult with an attorney to help you analyze whether you are different enough from something that is already registered with the same name as you let's get right into it how do you tell whether something is trademarked one of the first things that gives away whether something is trademarked is when you see the little r with a circle around it some people confuse that sign to mean something else but what it actually means is registered and we are talking about a registered trademark when you see the little tm that just means that someone is intending to use something as their trademark but they have not necessarily filed it with the trademark office without filing it with a trademark office you cannot use the r with a circle in it because that is federally protected in order to have federal protection the federal government has to approve you so make sure when you see that r you know that someone has a registered trademark sometimes someone may use it and they may not know that they need a registered trademark but in most cases if you see someone with the r in the circle in it then they do have a registered trademark and the second way to determine whether someone has a trademark is to simply do a trademark search like i said just a few seconds ago sometimes people use the r with a circle in it without knowing that they actually need federal protection before they can use that symbol and so they may be using it just because they don't know and they don't actually have a registered trademark so the way that you find out whether someone's trademark is actually registered or in the event that they once had a registered and they're still using the r but they have let their trademark die they might no longer have the federal protection of the trademark so the way that you can find out whether someone still has a trademark or has a trademark at all is to go to the united states patent and trademark office that is uspto.gov and do a search on the trademark database this is the only place that actually has all of the trademarks registered with the federal government that you can find though there's no need to search places like trademark engine or legalzoom or something like that just go directly to the source this is where you can also file your application and this is where you look up whether a trademark is actually registered on the trademark website it will have different signals such as if it is alive if it's abandoned if it's dead usually the trademarks that are live are the ones that are still active these are the ones that you need to consider most when getting your trademark because the fact that they are live will stop your application from going through if it is considered to be the same or confusingly similar to the trademark that is already live and it doesn't have to be registered it just has to be still live on the trademark website so that is all for today thank you for joining me i hope you learned a lot about learning how to determine whether something is trademarked as always if you have any questions or you want me to discuss something on this channel make sure to leave a comment down below if you haven't already subscribed to this channel like this video and i will see you next week bye
Thanks baisavasy your participation is very much appreciated
- Eleni Sandobal
About the author
I've studied acoustical engineering at Tiffin University in Tiffin and I am an expert in aerospace architecture. I usually feel disappointed. My previous job was foreign language translator I held this position for 18 years, I love talking about proofreading and editing and swimming. Huge fan of Kerry Washington I practice sledding and collect first day covers.
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