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Written by : Crista Rujawitz |
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hello and welcome to the second lecture intellectual property and marketing so this lecture is about giving you the tools and the means to protect your creative talent and turning it into a business so intellectual property was something that was shared so and the first thing the most important thing is you need to have a registered business to be able to to register it and to protect it in the past it was possible for people to buy books from some countries and translate them and pretend they were their books and sell them in another country that is what this picture is trying to show and that created intellectual property wars between countries well that is not the case now because their copyright laws but in a way it is very important to protect your intellectual property but to do that you need to have a formal registered business so that is the first step now what is the content of this lecture first we will talk about the importance of intellectual property rights second the types of intellectual property rights and the third would business decisions you need to make that are influencing that are related to intellectual property rights so let's look at the first point the importance of intellectual property rights what are they the same from George Brainerd show in a way explain so if I have an apple and you have an apple and I give you my Apple where you have two apples and I have none but if I have one idea and you have one idea and I tell you my idea and you tell me your idea we both have two ideas so and that is the thing with intellectual property it can be shared it's not tangible so I can take the idea you gave me with me anywhere I go it's not tangible it's something intellectual it's non-rivalrous so lots of people can use it I can share my deal with everyone in the world potentially everyone can use it if I want to and it's not excludable so many it can be imitated so if I give you my idea well you can share it to other people you can transfer it so it and that is typical now that is good about intellectual property but that is where most of the problems come from so how important are they if we look at the Standard & Poor 500 companies what are they they're the top 500 biggest companies in the world we see how across many many years in 78 till 2010 they have changed from having fixed assets to having intangible assets what are intangible assets there are intellectual property in other words they are things that are very similar to your creative outputs so instead of being measured based on their number of buildings or machines now they are measured based on the number of creative designs patterns intellectual property and so on so if you are in this business of creative industries so if you do any creative work as an architect as a designer as a programmer you see that you have a growing place in the market not only as a start-up small entrepreneur but also among top top companies because you can see how almost 80% of what of their net worth of their value consists of what you do even on a small scale but that is what they need as well so and that is what they do that is why we say that we live in the knowledge society so what can intellectual property rights do for you of stop you doing I will post the link to the video on the system but take some time to think about this question what can intellectual property do for you or stop your doing if you can you can post the video you can think about you to write something make some notes if you are taking this course with someone else try to have a discussion before moving on because it is very useful that you you you think about what what you're listening
Thanks for your comment Austin Charbonnet, have a nice day.
- Crista Rujawitz, Staff Member
intellectual property or IP refers to something a person has either thought of or created some examples of IP include designs processes songs logos discoveries symbols and even brand-new varieties of plants IP belongs to the person who thought it up or put the work into creating it they get to decide who makes it how and where it's used and who can sell and profit from it but how can thinkers and creators keep their IP safe from misuse by others after all in a digital world it's easy to copy an idea or a design luckily there are laws in place to protect IP once a person is ready to go public with it there are four major paths to legal protection applying for a patent patents cover things like inventions new processes new machines and new ways of manufacturing things applying for a copyright copyrights protect works like art music writings movies and even software using a trademark to cover unique branding and identifiers like business names logos slogans mascots and more keeping something secret trade secrets make sure that things like manufacturing processes formulas and compilations of information never make it into the wrong hands getting these protections in place may seem difficult or time-consuming at first but protecting yourself is well worth the time and effort and it's not as hard as you may think this is where technology transfer or t2 comes in t2 helps negotiate the use sharing and assigning of IP so that companies and individuals can use government technology or a joint project between the government and private sector can take place t2 can make it easy to license a patent or share confidential information so both parties can help each other solve problems or create new products you
Thanks Letitia your participation is very much appreciated
- Crista Rujawitz
About the author
I've studied systems psychology at Southern California Institute of Architecture in Los Angeles and I am an expert in visual sociology. I usually feel devious. My previous job was textile bleaching and dyeing machine operators I held this position for 6 years, I love talking about checkers (draughts) and sewing. Huge fan of Will Durant I practice trapeze artistry and collect match-related items.
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