Can you trademark a hashtag [With Tuto]



Last updated : Aug 15, 2022
Written by : Demetrius Madeiros
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Can you trademark a hashtag

Should you trademark a hashtag?

Why would you register a trademark containing a hashtag? Using a trademark containing a hashtag allows one to promote a business or a product (i.e., brand) to consumers in a creative way through social media. It also protects against others trying to register and use the same hashtag for similar goods or services.

Can you copyright a hashtag?

A hashtag is too short to be considered for copyright protection. It isn't an invention or idea that would be subject to protection under patent laws. Therefore, the only option to protect a hashtag is filing for trademark protection.

How much is it to trademark a hashtag?

The Initial Costs of Trademarking a Hashtag TEAS trademark registration fees are either $225 or $275 per class of goods or services, depending upon whether you are using TEAS standard or TEAS Plus.

Can a hashtag be trademark infringement?

Recent cases concerning social media marketing suggest that the use of a hashtag can form the basis of a successful trademark infringement or false advertising suit. On the other hand, those seeking to protect marks should consider registering hashtags that also serve as valuable source identifiers.

How do I stop someone from using my hashtag?

Once you've identified the offensive accounts, you can block their Twitter and Instagram handles in the blocklist the same way you block hashtags or keywords. Simply add @ before their handle.

Can you make money off hashtags?

Depending on the brand and your number of followers, they might pay you anywhere from $10 to $10,000 for one post. Once you're well-established as an influencer, you'll have companies knocking on your door. From there, you can charge your own set rates for sponsored posts.

Should I register a hashtag?

Registering your hashtag will not stop others from using it. You can't “own” a hashtag like you own your website's domain name. Registering a hashtag just stakes your claim to that hashtag and adds you to a hashtag directory, which in turn allows you to go into more detail as to what the hashtag is for.

Does anyone own a hashtag?

How to Claim Your Hashtag. The first and most important thing that must be understood is that you cannot legally own a hashtag. The goal is that you habitually use a chosen hashtag and people will associate it with your brand.

Can I use someone else's hashtag?

No legal issues: they're in different industries. Putting a hashtag symbol in front of someone else's trademark is fine if you're a private citizen having a conversation online, but it could be risky for marketers to hashtag a competitor's trademark.

Are hashtags patented?

Hashtags cannot be protected by patent because patents are meant to protect machines, inventions, processes, and designs. Unfortunately, hashtags do not fall within any of the categories that patent law protects. The patent office does not consider hashtags to be inventions protectable by patents.

Can you use any hashtag?

Technically, you can use as many hashtags as you like in a Tweet, within the 280-character limit. But Twitter recommends using no more than two. If you're creating a new hashtag, do some research first. Make sure it's not already being used.

How do you hijack a hashtag?

Hashtag hijacking occurs when users “[use] a trending hashtag to promote topics that are substantially different from its re- cent context” (VanDam and Tan, 2016) or “to pro- mote one's own social media agenda” (Darius and Stephany, 2019).

Do I have to pay for a hashtag?

It's been used by news organizations like the BBC, in stadiums and on the web. Anyone can use the platform's basic features for free -- but businesses can pay for services like embedding a Tagboard page on their site or using more than one hashtags.

Who runs the hashtags on Instagram?

Generally, no one owns hashtags. These are created by users who wish to talk about a certain topic or issue with any other user on the platform. Anyone using the proper social media platforms can start hashtags and they can further develop these to specifically relate to their business, event or objective.

How many followers do you need to get paid on Instagram?

With just 1,000 or so followers, you can make money on Instagram. Neil Patel, a widely known digital marketing specialist, says the key is engagement — followers who like, share and comment on your posts. "Even if you have 1,000 followers who are engaged, the potential to make money is there," he writes on his blog.

Are hashtags still a thing?

The short answer is yes. While younger social media users may argue that usage of hashtags is perhaps not as "cool" as earlier generations who embraced them, they still are highly effective social media tools. In fact, Instagram is continually optimizing how hashtags are used for improved user experience.

How do I create a hashtag?

On Twitter, adding a “#” to the beginning of an unbroken word or phrase creates a hashtag.

Where do I register a hashtag?

There are several sites, including Twubs and Hashtags.org that allow you to register your new hashtag. While this still doesn't give you any kind of legal recourse over someone else using it, if it does come down to a dispute, you can resolve it by showing when you registered it.

How do I create a hashtag for my business?

  1. Make it Brief but Unique.
  2. Evoke an Emotion.
  3. Pick Something Topical.
  4. Have a Hashtag for Events.
  5. Incorporate Humor or Cleverness.
  6. Keep it Consistent with Your Brand.
  7. Proofread it and Look for Hidden Meanings.

How do you know if a hashtag is taken?

  1. Log into your Twitter account.
  2. Type the Twitter tag you want to look up into the search bar, including the hash, then hit enter.
  3. Look at the results. If there are any results, then people are already using that hashtag and it does exist.


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Can you trademark a hashtag


Comment by Brady Bullert

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Thanks for your comment Brady Bullert, have a nice day.
- Demetrius Madeiros, Staff Member


Comment by Lemuel

good morning youtubers I hope you're having a wonderful day today's video is gonna be somewhat of a retro shot kind of a video that I would have done you know six seven months ago most of our videos today are more current in nature things that are happening conflict issues lots of things that happen right now there are more relevant things that are of interest to you up until that point I did a lot of more educational type of videos about how to copyright trademark how to avoid issues online and this is the kind of video I'm gonna do today I'm actually working on a very large lawsuit that I want to discuss with you probably tomorrow is just taking me some time to go through it's a very important lawsuit in the world of gaming but in the meantime as I was just reading some news and stuff like that an idea came up and I wanted to discuss I'm just gonna take the chance to talk to you about it today this is not the kind of video you came here for feel free to skip it come back tomorrow but be more your style or videos what I want to talk to about today is the usage of hashtags specifically can you trademark a hashtag would you trademark a hashtag and whether or not using somebody else's hashtag is trademark infringement hi my name is Lee oral estimate Eckler and this this is youtuber law and today we're gonna talk about hashtags and what did they use pto say about hashtag the united states patent trademark office they look at it the same way they looked at dot-com basically domain level when they were looking at domain level they were saying you know what the whole usage of dot-com or WW before that or even http depending well those are not true marks they're really just addresses so you have to look at the underlying name to see whether or not it can be trademarked so if your name of your brand is Acme widgets whether or not you should trademark the admin at Acme widget com depends on whether or not the Acme widget is subject to trademark if the name itself is trademark then whether or not you wanna use com is really almost irrelevant it's unnecessary unless you have a product or a service specifically labeled as Acme widget comm and that becomes the entire thing would count becomes the way you describe it other one other than that you just trademark the Acme widgets forget about the dot-com you kind of get the dot-com for free because it's not really a trick at remarkable element that's usually what you would have to disclaim it anyway as part of your registration meaning is that you will tell the USPTO that you're not claiming any special right to the dot-com org dot this whatever it is that you're getting so the in their opinion it's all about the underlying mark unless you specifically are using the the entire name with the dot-com to specify specific products kind of like what is Amazon's trademark is it Amazon or is it amazon.com that depends on how they identified their service in the USPTO the world it's Amazon whether or not you want amazon.com all it depends whether or not that's the way they keep advertising themselves promoting themselves labeling their eStore as it in the same way they look at hashtags basically that hashtags are not really a trademark about element in fact they look at it as being more descriptive Roe or rather they are more of a categorization right allows you in a process of looking through social media to properly categorize an element within your post so if your name again Acme widget is subject to a trademark putting a hashtag in front of it does an ad or distract it's be tracked from it it's just a way of categorizing your name and now and you do you need to actually include one oh do you need to actually register the trademark with a hashtag well that depends if your product or service specifically is labeled as hashtag Acme widget other than that you don't need to actually register a trademark that includes the hashtag itself you know what did the court say well they pretty much said the same thing as the USPTO that the hashtag is just descriptive in nature and in of itself is not really the element of a trademark as long as you have your name the brand name actually registered as a mark you don't have to add another registration for hashtag 99% of the time it'll be just be a waste of money save your money use it elsewhere you don't need to register something with a hashtag there are exceptions that where people actually name their products hashtag something at which point that actually is the name and hashtag is not the categorization but rather part of the actual name of how they call something at that point absolutely file for registration under that name that includes the hashtag anyway thought that might be interesting tomorrow I'll come back with the the other lawsuit a very large interesting lawsuit if any questions any concerned above this or anything else just leaving down below I'd love to talk to you I see you next time not seem to get to I am back with a stolen identity you know I see


Thanks Lemuel your participation is very much appreciated
- Demetrius Madeiros


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