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Written by : Ashly Brinkman |
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copyright is a wide-ranging subject that all businesses need to be aware of it's arguably the most universally relevant IP right copyright covers written materials computer programs music paintings art and so many other things logos packaging websites however it's not possible for copyright to cover names so copyright protects original expressions and not ideas themselves as well so if someone were to suggest an idea to you to execute such as an unusual-looking picture of a bird or gave you an idea for a plot you as the Creator would own copyright in the picture or plot you produce and the person who gave you the idea will have no rights whatsoever in the work that you produce unless the contract between you agrees otherwise so ideas do not give people any rights it doesn't matter if you came up with an idea first a question that often comes up is whether you can copyright your name and some people actually wonder whether copyright prevents them from using particular words for their product or business even newspapers and popular online publications make the basic mistake sometimes of reporting names as being copyrightable in fact names are not protected by the law of copyright its trademarks that protect names it was in a case back in 1982 Exxon Corp where it was decided that copyright does not protect names the company unsuccessfully applied to stop Exxon insurance consultants calling themselves Exxon arguing that it had copyright in the name because they had spent a lot of money to have the name developed for them in a landmark decision the UK Court of Appeal disagreed and took the view that it's not possible to have copyright in a name because a name is too brief regardless of how much investment or time is put into the creation of a name no matter how clever it is from a policy point of view the court decided to keep names out of copyright protection instead names are protected through the law of trademarks some famous examples of slogans which are also protected by trademarks Nikes just do it and l'oréal's because you're worth it what does this mean for you well for names and slogans you need to turn to trademark law for guidance while for other works such as those outlined at the beginning of this piece as examples of copyright works generally you need to make sure you own copyright in them for example make sure that photographs you know who's got the rights to use them if you ask someone else to do work for you for example to develop a website then you need a contract before you engage them to give you the copyright otherwise they will earn the rights in the site if an agency helps you to choose a brand name then unless you agree otherwise in the legal agreement between you you will have exclusive rights to the name they will have no claim to it it's important to get an expert in try mark law to help you to see whether the name is legally effective and available then registering a trademark is the sensible step to make sure you own the rights in the name it's important as you will be generating goodwill and brand equity in the name
Thanks for your comment Kam Pop, have a nice day.
- Ashly Brinkman, Staff Member
English winners today I explained to you what an acronym is so what is an acronym chances are you see acronyms all the time even in your native language but what is an acronym well an acronym is a combination of letters from the alphabet push together and each letter represents a word for instance these are used all the time in government and military so you'll see things like C I a that's a famous acronym it stands for central intelligence agency so C central I intelligence a agency here's another one FS oh this is used in the State Department in the government it stands for foreign service officer a formal title for diplomat now these acronyms are not just limited to government right businesses and situations also have acronyms associated with them let's go over some examples number one TGIF thank God it's Friday hey I think I made a video about that go check that out DHL now that is a famous shipping company but it is in fact named after the founders of that company let me look up their names here it is here we go Adrian dulce Larry Hillblom and Robert Lynn alright so this next one I am going to be completely shameless and drop some f-bombs here fubar fubar stands for [ __ ] up beyond all recognition and yes that is a four-letter word the F word I just said it and so try not to say this in polite company or around ladies you know be polite but fubar it represents a situation that has gone bad it has gone so bad that when you look at it you barely understand what's going on it is chaos and so fubar as a term used often in the military when a military operation goes bad this one was big when I was a child jtt now whose jtt or what is JT t well JT T was the actor phenomenon Jonathan Taylor Thomas who grew up right around the 90s and was very famous for a while I wonder what happened to that guy maybe I'll look that up later anyway we have a couple more acronyms the next one is HSBC this one started a couple hundred years ago it stands for Hong Kong Shanghai Banking Corporation a very famous bank or infamous if you've learned why it was founded and then we have the infamous Patriot Act you see in America when lawmakers make a new law they like to add these catchy titles and these titles are usually acronyms many Americans don't know this but Patriot Act actually means and listen to this Uniting and strengthening America by providing appropriate tools required to intercept and obstruct Terrorism I was exhausted just reading that so Patriot that was P providing a appropriate T tools are required to I enter set and o obstruct T terrorism quite a mouthful huh well in government they do that all the time and so that's one of the things that lawmakers did under the idea of keeping us safer hopefully it worked I don't know so those are acronyms do you have acronyms in your home country tell me some good acronyms I want to know what the acronyms are where you're from until then check out my TGIF video and also check out my idioms video alright see you later keep on winning English winners and I will do another lesson next week you
Thanks Iona your participation is very much appreciated
- Ashly Brinkman
About the author
I've studied sociology of the body at King University in Bristol and I am an expert in small solar system bodies. I usually feel alone. My previous job was stained glass artist I held this position for 27 years, I love talking about backgammon and crafts. Huge fan of Michael Bloomberg I practice table tennis and collect beanie babies.
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