Table of Contents
Written by : Natalie Weihl |
Current : 4732 |
Write a comment |
Write a comment
hello and welcome to the second lecture intellectual property and marketing so this lecture is about giving you the tools and the means to protect your creative talent and turning it into a business so intellectual property was something that was shared so and the first thing the most important thing is you need to have a registered business to be able to to register it and to protect it in the past it was possible for people to buy books from some countries and translate them and pretend they were their books and sell them in another country that is what this picture is trying to show and that created intellectual property wars between countries well that is not the case now because their copyright laws but in a way it is very important to protect your intellectual property but to do that you need to have a formal registered business so that is the first step now what is the content of this lecture first we will talk about the importance of intellectual property rights second the types of intellectual property rights and the third would business decisions you need to make that are influencing that are related to intellectual property rights so let's look at the first point the importance of intellectual property rights what are they the same from George Brainerd show in a way explain so if I have an apple and you have an apple and I give you my Apple where you have two apples and I have none but if I have one idea and you have one idea and I tell you my idea and you tell me your idea we both have two ideas so and that is the thing with intellectual property it can be shared it's not tangible so I can take the idea you gave me with me anywhere I go it's not tangible it's something intellectual it's non-rivalrous so lots of people can use it I can share my deal with everyone in the world potentially everyone can use it if I want to and it's not excludable so many it can be imitated so if I give you my idea well you can share it to other people you can transfer it so it and that is typical now that is good about intellectual property but that is where most of the problems come from so how important are they if we look at the Standard & Poor 500 companies what are they they're the top 500 biggest companies in the world we see how across many many years in 78 till 2010 they have changed from having fixed assets to having intangible assets what are intangible assets there are intellectual property in other words they are things that are very similar to your creative outputs so instead of being measured based on their number of buildings or machines now they are measured based on the number of creative designs patterns intellectual property and so on so if you are in this business of creative industries so if you do any creative work as an architect as a designer as a programmer you see that you have a growing place in the market not only as a start-up small entrepreneur but also among top top companies because you can see how almost 80% of what of their net worth of their value consists of what you do even on a small scale but that is what they need as well so and that is what they do that is why we say that we live in the knowledge society so what can intellectual property rights do for you of stop you doing I will post the link to the video on the system but take some time to think about this question what can intellectual property do for you or stop your doing if you can you can post the video you can think about you to write something make some notes if you are taking this course with someone else try to have a discussion before moving on because it is very useful that you you you think about what what you're listening
Thanks for your comment Dick Quintanar, have a nice day.
- Natalie Weihl, Staff Member
hi this is finally a law student from assam so in this video i want to discuss importance of intellectual property rights so let's see why are they important intellectual property rights creates and supports uh high paying jobs so ip intensive uh industries employ hundreds of millions of people worldwide intellectual property rights accelerate the economic growth and competitiveness in a country intellectual property right uh are strong and enforce intellectual property rights uh support or protect consumers and families so intellectual property rights always support consumers in make a good choice and make an educated choice while purchasing anything regarding their quality regarding their safety and regarding the authenticity of the product and intellectual property law helps in generate solutions to the global challenges intellectual property law always supports the entrepreneurs rewards to entrepreneurs and uh support new creators um in creating new innovations so yeah these are some of the importance of intellectual property law stay tuned bye
Thanks Billy your participation is very much appreciated
- Natalie Weihl
About the author
I've studied etruscology at West Virginia School of Osteopathic Medicine in Lewisburg and I am an expert in justification. I usually feel surprised. My previous job was music therapist I held this position for 17 years, I love talking about waxing and baby racing. Huge fan of Jack Black I practice cycling: mountain bike) and collect handbags.
Try Not to laugh !
Joke resides here...