Why branding is important on social media [You Asked]

Last updated : Aug 25, 2022
Written by : Mariah Eisaman
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Why branding is important on social media

How is social media related to branding?

A brand presence on social media requires a consistent profile and brand image across social media platforms and direct connections with followers in the brand voice and tone. Typically, a strong brand presence on social is associated with an engaged audience and loyal brand followers.

Why is branding is important?

Branding Creates Loyal Customers You don't just want customers who recognize your brand and use your business once — you want to create customers who continue to come back. With good branding, you can give your brand a more human side, which your customers can relate to more than a company that's strictly all business.

How can social media promote your brand?

  1. Fill Out Your Profile.
  2. Add Your Branded Hashtags.
  3. “Follow Us on Social”: Cross-Promote on Other Channels.
  4. Use Unique or Branded Social Icons on Your Website.
  5. Promote Your Social Accounts in Newsletters & Email Signatures.
  6. Create Targeted Ads.
  7. Tag Products to Your Posts.

How social media builds your brand?

  1. Fully Update Your Social Media Accounts.
  2. Make Posting Easy with Social Media Apps.
  3. Regularly Share Content.
  4. Import Your Contacts.
  5. Keep Social Posts Positive & Engaging.
  6. Find & Join Groups.
  7. Keep Your Brand Voice, Image & Tone Consistent.
  8. Study Influencers.

Why is branding important with examples?

It helps your consumers to know what to expect from you Branding is also important to your consumers, as they know what to expect from you as a brand. For example, if your branding evokes a sense of luxury, but your products don't match that description, you risk selling a false pretence to your consumers.

What is the value of branding?

Brand value is the monetary worth of your brand, if you were to sell it. If your company were to merge or be bought out by another business, and they wanted to use your name, logo, and brand identity to sell products or services, your brand value would be the amount they would pay you for that right.

Whats the purpose of a brand?

Brand purpose is a company's “why” – its reason for being and the things it stands for. This “why” is usually to do with the customers it serves and the market niche it seeks to fill.

What is personal branding in social media?

What Is Personal Branding? Just like corporate branding, personal branding is a representation of you on an individual level. For some people, personal branding is synonymous to social media influencer, but that doesn't have to be the case for everyone.

Is branding more important than marketing?

Marketing is not more important than branding. Both branding and marketing work in sync with one another. They are both important to the success of your business, and one without the other is an expensive mistake waiting to happen. Your brand makes your marketing unique and authentic.

Why is branding important to consumers?

Brands provide peace of mind. Consumers want comfort, happiness, and satisfaction in their lives, and they get it in part through the products they buy. If the brands they use consistently deliver a positive experience, consumers form an opinion that the brand is trustworthy, which gives them peace of mind when buying.

Why is a strong brand important?

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier.

How do brands create value?

Brand value is a cumulative result of sales volume, equity, audience size, and the brandʼs market potential. But unlike other assets like stocks, bonds, commodities and real estate, there is no active market in brands that would provide comparable values.

Why is branding important for small business?

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier.

How does a brand add value?

An effective brand that communicates the essence of quality will give customers the perception that the product or service is better than that of the competition. Since it is perceived to be of higher quality, these brands will command higher prices, adding more revenue to the bottom line.

What are the 3 main purposes of branding?

The 3 main goals of branding for a business are to influence people's associations and feelings about the brand, to create a distinct identity and to build loyalty over time.

What do you mean by branding?

A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name, its qualities and personality.

Which social media is best for personal branding?

  • LinkedIn. If you're trying to build your professional network, then you absolutely must be on LinkedIn.
  • Facebook.
  • Instagram.
  • YouTube.
  • Twitter.

How is branding important in the process of advertising?

Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.

Why is branding important for startups?

Branding creates awareness about your new idea. This is a great opportunity for startups with fresh ideas to grab their audience's attention and draw them into the story you're creating. As you're communicating, always focus on the benefits you offer your customers, rather than tout features of your product.

Is branding a marketing strategy?

Branding is at the core of your marketing strategy, so branding must come first. Even if you are a startup, it is essential to clearly define who you are as a brand—before you begin to devise your specific marketing methods, tools, strategies, and tactics.

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Why branding is important on social media

Comment by Enrique Duhe

hello my name is Gerald Sousa I am the co-founder of a barbecue and blues restaurant here in Toronto called Blue Dogs barbecue I'm Austin thank you very much I'm also a social media consultant and I teach marketing across the street here at Ryerson University what I'd like to do today is stay with the theme of the TEDx talk and tell you a little bit about the most I guess incredible jump that I took in life and opening a barbecue and blues restaurant with my good friend chef and business partner Sean Smith so in 2009 we opened our first location on King Street and since then it's been quite an adventure so what I'd like to do today is share some of that story with you almost as a case study and tell you my experience of building brand both online and off and the power of social media so let's start at the top what is brand brand is a name term design symbol or any other feature that identifies one sellers good or service as distinct from that of other sellers straight from any marketing textbook and the American Marketing Association the term brand actually comes from cattle farmers who used to brand their animals again to keep their animals distinct from the animals of other farmers you know it's funny I often tell people that that lue dogs is my firstborn and what's funny about that is I'm not joking lue dogs the DNA of lue dogs of what lue dogs is today actually comes from the best parts of my personality and skills combined with the best parts of my partner Shawn's personality and skills and from that moment every employee we hire every consumer that comes in every experience or memory that's created in and around the lue dogs brand builds on that brand to define who it is what is lue dogs how is lue dogs received by the community at large so brand equity is the reliability and consistent transactions that occur between a company and their consumers and that consistent transaction ends up building loyalty with the consumer because it's a comfort that the consumer knows what to expect and then gets what they expect and that builds positive word-of-mouth and ultimately a relationship a relationship between the consumer and the brand so this is a global brand that we're all familiar with and again the reason this brand exists is because it's consistent and reliable and it gives you that comfort in knowing that when you go to buy a coca-cola whether you're in China Australia or Canada you're going to get a coca-cola whether it's a convenience store a vending machine or a restaurant Coca Cola's coca-cola and it's that consistency that allows the consumer the comfort in building a brand building a relationship with that brand so obviously that's the what I'm should the focus or the goal of what I'm trying to do with leuh dogs and give people a consistent understanding as to what we are and who we are so the brand is the primary source of competitive advantage the brand is also your primary asset to manage you must protect the brand I come from a an East Indian family and I can't tell you how many times my parents have said to me Darryl you should sell samosas everyone loves samosas you should sell samosas and they're right samosas are delicious but once you define your brand once you understand who you are you have to resist the urge of the temptation to try to become all things to all people once you know who you are you also know who you're not and we are not the restaurant that sells samosas nothing against samosas because brand is what others say about you when you leave the room so the only control that you could possibly have is to make sure that every single consumer gets a consent stint and positive interaction with your brand when you're not around so that the message or the understanding is consistent so opening a restaurant in 2009 small business owner over the past four years we've seen an incredible growth in social media and that's had a huge impact on my world and and I guess what my job is today so I didn't know much about social media I didn't well it was new so there was really nothing to know but the bird kept popping up what was this bird this bird is an app called Twitter so Twitter is a one app in a suite of social media apps that allows you to communicate in 140 characters or less short text messages with other people that choose to be part of your audience that choose to be part of your community this app today six years later has 500 million active users and 340 million tweets or messages per day what is social media social media is the real-time connectedness real-time connectedness and what's amazing about social media it's a local or even a personal focus with a global reach that's something that's never been possible before it's impacted all of our lives even the traditional media like the television has been impacted by social media today seventy five percent of people that watch TV have a social media capable device within arm's reach it allows them to become part of a larger conversation and it enriches the viewing experience this bird pops up everywhere friendly little bird so in the u.s. 31 million election-related tweets were exchanged two weeks ago during the election including this one President Obama himself was able to give a direct thank you to every one of his followers everyone on this community everyone that supported him along the he was a lot he was able to with minimal time and from the palm of his hand give a direct thank you to each one of them now that's something that again without social media was never possible before was never even imaginable before so what was it what is it that makes this bird so ubiquitous in our society we're not all sitting at the desk on our laptops waiting for tweets to come in you know it's just it but for some reason this bird is everywhere and the reason is this technology here this old telephone this telephone has evolved into this smartphone affectionately known as our CrackBerry so our CrackBerry has now become smartphones smartphones like this and smart phones like this this has been an incredible journey for social media and for the globe and every every citizen on the globe this friendly little tool that allows people to exchange messages with their friends and their community to tell each other what you eat for lunch and that you're going to the gym and that the public transit is delayed can now more accurately be represented like this in 2012 the ability to communicate in real-time the ability to connect with the masses has mobilized the people in the Occupy movements across the world it had full revolutions in the Middle East there's a hacktivist group called Anonymous that's able to mobilize and organize their masses through the power of social media it's real-time its global reaching and it's free it's a free technology that's available to all of us so you ask my friends every single one of us in the palm of our hands where can it work connected we're connected and were armed we're armed with the community we're armed with communication we're armed with real-time communication and once again this is free this has never been available before in h

Thanks for your comment Enrique Duhe, have a nice day.
- Mariah Eisaman, Staff Member

Comment by fat2326K

this is business I laugh I laugh at people holding up the past on a pedestal and demonizing the current this is not tomorrow there's trillions of dollars being exchanged through Facebook YouTube and Instagram trillions real economics and a massive naivete of the biggest companies in the world at a time where they can least afford it it's creating friction in the trenches and I highly recommend I hope if even one group in here takes this audacity that I deploy on stage and uses it as seed to actually audit how they're marketing their business because I promise if you miss the mark I'm branding over the next decade the next platform is gonna make you really pay if you've lost on social voice is gonna put you out because if you don't build brand in this next decade when we make that transition my friends you're not naive you know there's kitchens being built under every building that's vacated and people are building brands to compete with you with no storefronts and no overhead and all they're gonna use is ubereats and posts mates and all the other stuff guys this is not a joke please please please let's like we're gonna go from laughs to a much more serious subject in the next decade you will be competing with more brands than you ever have because the start-up costs are zero the infrastructure costs are low and the ability to get to consumers home or an office at no cost is going to be staggering please please don't rest on the laurels that got you or the current strength of what's happening because the speed of acceleration of the clear thing that's about to complete I mean I I literally stood here when I was in New Orleans I stood in New Orleans seven years ago at the black car limo service commenced and I said my friends this Oberer thing is real and the excuses and audacity of why it wouldn't and regulation and we're gonna kick plenty of money to Pennsylvania Avenue and all this it doesn't work the consumer wins in the end this is not a strategy so you might be thinking you're competing with everybody in this room you're not you're competing with a new infrastructure that is going to mark it properly to the end consumer using the infrastructure of the mobile web and the last mile infrastructure of the five biggest companies in the world there has never been bigger disruption to gyms to masseuses to the food for yet I mean how many people in the food business raise your hands you need to be thinking very carefully where this is going there's a really great Russian saying my mommy stories say man plans and God laughs and I've translated that in my head a little bit too and Technology laughs this is coming the number one way to win in this big of a disruptive shift of the next decade is to build an actual brand what do they need you where they have to have you the way to do that is to be heard by the end consumer the way to do that is to scrutinize every penny you spend and make sure you're not wasting it on where you think they are and most of all the big AHA of this new world is that we now live in a world where the volume of content that you're putting out on these platforms is imperative because the context of that content to hit the cohorts of you know as you can imagine no matter what your business is a 25 year old guy in an urban area is gonna probably have to see a different video in picture than a 48 year old housewife with two children right this is a demographic and psychographic world and it's far more complicated than the simplicity of the way we play in politics which is left and right there are seven hundred seventy fifty-eight meaningful cohorts to your business you need to identify them and then you need to contextualize the creative to them and then you need to empower your franchisees to have the luxury and the breathing room to contextualize it to their five to ten mile radius without the subjective ideological scrutiny from an ivory tower somewhere in corporate while maintaining the brand equity that is the framework of the next half decade it

Thanks fat2326K your participation is very much appreciated
- Mariah Eisaman

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