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Written by : Georgia Todahl |
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some common examples of trademarks are probably things that you see in your day-to-day life maybe even looking at the computer screen right now um you know things like apple or samsung or things on your car like toyota or honda they all tell you a lot about where that product came from and what you can associate it with they don't just have to be the word either so oftentimes we think of trademarks that are stylized if i think about amazon every single time i think about it i think of amazon with that arrow underneath so there's a lot of different ways that you can bring a trademark to life even beyond just the word um another thing to consider is that trademarks don't have to be something that labels a physical product so there are some common trademarks out there that are applied to services things like fedex or google or visa or the logo that goes with bbc like the british broadcasting corporation so there's lots of them that are associated with services as well as just products and then you can get a little bit more abstract with some trademarks as well so sometimes a trademark doesn't have a word in it at all you can have trademarks that are just a visual design the consumers still associate with your product things like the nike swoosh or um the arches the golden arches that you think of with mcdonald's or the siren logo for starbucks the the two-tailed mermaid right and you see these things you associate them with a brand even if no words are involved um and in some cases and these are some rarer cases um trademarks can even be things like a color if it's very very well known to consumers things like the tiffany blue box right um or they could be a sound like the station chimes for nbc um it can be a video like if you turn on your computer and you see the microsoft windows video come up um during your startup that can be a trademark as well so they can get a little bit more abstract although those are certainly less common and we can see that trademarks can evolve over time as well so if you see things like that the google doodle the google font those are ways that the google trademark the logo that you know and love can evolve a little bit over time and working at procter gamble i know i've seen it happen one of my one of my clients i like to say is mr clean um who i i've worked with before and he certainly updated his trademarked look so so there's a lot of things that change over time um you know one other thing to consider too about trademarks is that they can be linked to different owners so the example that comes to mind for me is delta right um if i tell you delta is a brand you might be thinking of the airlines which would make sense but you might also think of delta faucets or you might think of delta dental which is you know dental services company so it's very possible for trademarks to still function as a trademark but for the same exact mark to be associated with different goods and still not cause an infringement conflict
Thanks for your comment Jene Faye, have a nice day.
- Georgia Todahl, Staff Member
Thanks for this interesting article
Thanks chynagurl87Z your participation is very much appreciated
- Georgia Todahl
About the author
I've studied sample survey at Cedar Crest College in Allentown and I am an expert in public policy. I usually feel angry. My previous job was newspaper editor I held this position for 8 years, I love talking about massaging and bread making. Huge fan of Lauren Conrad I practice curling and collect classic cars.
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