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Written by : Daryl Longstaff
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that's right it's time for a grow bus finally got things working it's like that sometimes welcome to another agra bazaar weekly agricultural program right here on the coffee break last week through the jamaica intellectual property office Jaipur we celebrated intellectual property week and world international property day under the theme reach for gold IP and sports now intellectual property rights not only play a key role in protecting the rights of every entity involved in sports but it's also crucial in protecting our agricultural sector through branding and packaging of products these are essential to the use and exploitation of the intellectual property rights that are associated with the marketing of our agricultural produce and byproducts they're stuff such as our Blue Mountain coffee and a range of other brand Jamaica products it's for that reason now that we have mrs. the Lilly Claire Bellamy she's the executive director of the Jamaica intellectual property office here with me this morning to discuss these matters good morning to you mrs. Bellamy great thank you so much for joining me this morning how are you it's great to have you to let us talk a little bit about this intellectual property thing and how it relates to agriculture first of all tell me what is intellectual property okay the creations of the Maine and speaks to the means intellectual property rights peace is the means by which you can get legal right from your any intellectual activity whether it's in the scientific agriculture industry literary artistic Musical or dramatic fair so all ears of life touch on concern intellectual property what you do what we facilitate is actually the registration of your rights the mandate of the intellectual property office is to administer all the intellectual property rights that are all the intellectual property laws I'm sorry that are enforced in Jamaica and also to provide public education so the focus of intellectual property week last week was on war and as you said the theme was reach for goals for different eras of Agriculture so we have we're basically sitting on a goldmine of products that can be protected using geographical indications in Jamaica communications using the protection of geographical indications law those products are to make a jerk and jamaica wrong so the only authentic very important things they were protected using the intellectual of the right system the government in recognition of the importance of agriculture to the development of our economy and the provision of a safe food supply has also taken the decision to put in place a law that will protect breeders of new varieties okay so we actually are the states where we have a bill and it is hoped that this bill will be taken before the tournament stored so that will give breeders of new varieties an opportunity to protect these new varieties so really intellect above the law is critical to the whole agriculture if you think even in the field of irrigation the different types of irrigation that you have the technology can be protected using our pieces so and in fact for the feeding of chickens there is a technique that was developed by one of our farmers to ensure that they are able to get the feed properly without hurting themselves so just simple simple improvement in an existing technology something that you could come to our office to find out if this is innovative enough for you to obtain a kitchen for example and a thing with an intellectual copyright what it does is it gives you the exclusive rights what I wanted to come to next know so I get all the intellectual property rights that I'm supposed to be getting for whatever idea or invention I come up with how does it work break a donut tell me how it works because know I have this whatever it is does it mean okay right so no I haven't given up my right I just know somebody else you're protected in you make an application let's say you only want to protect it in one area 17800 and you get the protection or a trademark a ten years and this trademark can be renewed continuously for as long as you're using it because if you will register trademark and you do not use it then basically what you're doing is you're restraining somebody else from trading using that means because you have protected it so we encourage an application if you want to alright so where do I go the road or you can telephone us eight seven six nine four six one three zero zero that's blue and the digital number is eight seven six six one is one six eight one I were also online at double double double dot cipm k jo jo v JM yeah hey thank you so much for joining me this morning mrs. Bowman that's all the time we have for today for a grow buzz all right you have for yourself a great day all right that's it for our abuzz today our special guest was mrs. Lily Claire Bellamy helping us to understand the importance of protecting our agriculture products as we grow what we eat and eat what we grow for information on intellectual property and what's happening in the agricultural and agro industry sector you can also visit the website of the Ministry of industry commerce agriculture and fisheries at my cough gov JM you can also follow them on twitter and check them out on facebook catch you next week for another acryl buzz
Thanks for your comment Clark Garg, have a nice day.
- Daryl Longstaff, Staff Member
hi guys I'm kalila Reynolds and we're back with money moves brought to you in partnership with Exim banks business advisory service this week we're looking at intellectual property and we're joined by Lily Claire Bellamy she's the executive director of the Jamaica intellectual property office typo welcome Lilly clear hi camellia good to have you on thank you alright so let's jump right in tell me what sort of things can businesses actually treat like okay well you can trademark your name if you have a distinctive name or a logo it's important for you to actually come in and protect it we're looking at the ex-im bank which offers services to persons who are in the tourism industry any form of export and also agriculture to a lesser extent because they help coffee farmers for example and persons who are producers of coffee so you could protect the name of your brand of coffee for example and your businesses you could protect the name of your business the only thing that persons need to remember is if your name is descriptive then that's going to prove our problem so for example if you are a producer of water and beverages we wouldn't encourage you to call your product water whatever wter so you're selling water and you're describing it as water then what you've done because with a trademark you get the exclusive use to whatever you have trademarked in the jurisdiction so if you protect water wter for drinking water in jamaica no one else could use water exactly that's what it's called so you want to have something that's more unique exactly so something that's distinctive so you have for example I don't really want to give everybody free advertisement but persons who sell beverages in Jamaica they have really unique and different names them so you will go into a store and you will request the name of that product so if you can think of some well-known Jamaican trademarks that would come to Maine perhaps people don't realize it's a trademark they think oh that's just the name of the product but sometimes you want it by corned beef or tuna or herring but then we go in the store and we know that there's one brand that we are always interested in so whether we're bank corned beef or we're bank cornmeal or sugar we go for that brand that is your trademark that is what people associate you with so whenever we want a product you'll set to the child okay or whoever is going to the supermarket make sure you get that brand so you associate that brand with quality so you always purchase that brand so if they come up with a new product you'll go for that brand so you need a name that's timeless something that will last forever and your trademark is important because this is what people are so CQ with so if you have an existing trademark and it has a bad reputation you're gonna have to spend time to develop the goodwill or you could change and get a new trademark rights between trademark okay a trademark is something that you use to sell your products or whatever a copyright deals specifically with creations tend to be more focused artistic creations so for example if you write a book or you write a poem or you design you're an architect and you do a design for a building or you're a sculpture and you produce a piece or you take a photograph of someone all of those are examples of copyright and they automatically come into existence without you doing anything once it is in a tangible form at the copyright automatically comes into place the difference is with a trademark with a registered trademark you to make an application for that trademark your trademark protection is limited to whichever jurisdiction you protected with copyright there are a number of specified countries under the Berne Convention where your copyright is automatically recognized and protected that's not assumed with your treatment with your trademark if you are gonna be selling your service or your goods in let's say the United States of America you'd have to take steps to protect your trademark in that jurisdiction and you protect it also in Jamaica wherever you're going to use your product you need to protect it there all right thanks Lily clear so much a lot of information to go through and we're gonna have you back on to explain some more about trademarks and copyrights that's it for this edition of money moves brought to you in partnership with Exim banks business advisory service and you can check out their website Exim Bank j8 comm I'm kalila Reynolds until next week [Applause]
Thanks Maryjane your participation is very much appreciated
- Daryl Longstaff
About the author
I've studied lti system theory at The University of Texas at El Paso in El Paso and I am an expert in educational technology. I usually feel disappointed. My previous job was sawing machine operator I held this position for 12 years, I love talking about paintball and model airplanes. Huge fan of Dallmyd I practice curling and collect coins.
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