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a trademark protects a good or service offered by a company from infringement or damage of reputation by another company with a trademark you have legal recourse to sue another company that uses your likeness to further their own business ventures this includes both registered and unregistered trademarks even if you happen to trademark your symbol through the US Patent and Trademark Office it's still protected this is referred to as common law trademark even if you haven't registered a trademark you can still use the TM logo to show you have a stake to the trademark although trademark protection by use gives you protection by a common law trademark by registration offers more protection this includes notice to the public about the trademark the exclusive right to use the trademark nationwide to distribute goods and services although used interchangeably under false pretences a trade name is simply a business name the trademark goes beyond that to identify a particular company's brand name because a trademark offers infringement protection it's important to have a mark that's easily identified for the sake of safeguarding your business you should consider filing a registration with the US Patent and Trademark Office this protects your business and gives you an edge in legal situations always use a descriptive word for your trademark rather than a generic one this makes your business more identifiable another interesting part of trademarks is that they help the hiring process brands inspire positive feelings at a sense of belonging to employees making the job more attractive as far as running a business trademarks are cheap ways to help your business the trademark costs only $275 after five years and ten years you have to renew for only a few hundred dollars each time if you have the tm2 your business name you're protected by law and unless a competitor starts to use the same name you typically won't have a problem however if you do business online throughout the States or overseas a trademark is worth the effort with up counsel you have the ability to trademark your company's image at a low cost and without the hassle of doing it solo make sure to contact up source for all your trademark needs questions and concerns
Thanks for your comment Johnnie Merl, have a nice day.
- Micaela Rodarte, Staff Member
hi everybody trademark attorney josh gerbin today i want to talk to you about what trademarks should you protect and it's a great question because it's not always an obvious answer so here's a quick list of the things you should try to protect with a trademark registration for your business the number one and most obvious and most important is the name of your business itself this should typically be protected even before you open your doors but if you haven't protected it now that should be your top priority in a close second as far as priority is concerned any names of particular products or services that differ from your company name should also be protected with a trademark registration you could also protect logos so think of the logo for your business name or logos for individual products or services those can be protected with a trademark registration as well the logos should typically be filed in a separate application this way here if those logos ever change the underlying name is still protected by a separate registration other things on your list can include slogans so think of nikes just do it if your company has a similar tagline or slogan that can be registered as a trademark and finally one of the most interesting things you can register as a trademark is something called trade dress so if you're selling products your product packaging could actually be protected by a trademark if you're running a service based business and someone walks into your store and there's a particular look and feel in all your stores that look and feel can be protected by a trademark registration called trade dress protection so i hope you found this video interesting as you can see there's a lot of different trademarks that any given business can register and the great thing about trademarks is they are intangible property this means once they're registered they become an asset of your company if you're ever looking to sell your company in the future having as many trademarks registered as possible will drive up the value of your company if you have any further questions about trademarks you can protect for your business please feel free to give us a call or get in touch with us by going to gerbenlaw.com backslash contact this is trademark attorney josh gerbin i'll talk to you next time
Thanks Beaulah your participation is very much appreciated
- Micaela Rodarte
About the author
I've studied purification at American University in Washington and I am an expert in mathematical biology. I usually feel ecstatic. My previous job was area, ethnic, and cultural studies professor I held this position for 29 years, I love talking about magic and origami. Huge fan of Ewan Mcgregor I practice vault and collect classic cars.
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