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when you create a new business or product or service one of the first things that you're going to do is create a name for it but you want to make sure that you don't go to all the time and effort of creating that name only to find out later that someone else has already registered that name as a trademark so what I'm going to do today is show you a really handy website that you can use where you can check to see if that name or even logo design has already been registered by someone else so let's go over to the computer and I'll show you that site ok folks so this is the website I'd like to take a look at with you today it's the World Intellectual Property Organization website and the address is WIP all dot I n T so if you go to that website address you then will have this page we then need to click on knowledge in the menu and global brand database we want to then click on access the global brand database so I want to do today is I want to show you how to do two simple searches using this database a name search and an image or local search we're going to search for a fictitious company that I'm setting up called a red squirrel and it's going to be a design company so to search for any businesses which have the name red squirrel it's really straightforward you just go to the text area and you type in red squirrel we are also going to put into the goods and services that it is a design service and we just hit search and this is the results that we get so we can see here we've got Red Bull we've got ones just called squirrel and we've got green squirrel we've got purple squirrel we've got design squirrel lots of them here but we do not have red squirrel so it would be okay on the name with that so which is great that's exactly what we want the next thing that we can do is we can actually do an image search to see if there are any logos out there with squirrels in them say we had an idea for a squirrel logo so what you want to do is you want to clear your current search which you can see here you just click on the little checkboxes and that clears the search so we do is you go to the image class section and we typed in squirrel and you'll see on this drop-down it gives us two choices we've got just squirrels or we can have a group so squirrels chipmunks animals which are similar for us we just want to do a search on squirrels today so if you click that you'll see that it changes it into a specific number in the database then you click search and it gives us results 123 pages of 30 results each page of squirrel logos so you can actually have a browse through all of these to see what squirrel logos have been registered as trademarks that will allow you to develop your own mobile concept around a squirrel idea or image and not infringe on an existing one which is in the trademark database and that's it it's really simple to use and it will just give you a little bit more peace of mind that you can use the name that you're thinking of or if it's the other way around it stops you from wasting time and resources pushing forward with a name or a logo design that at the end of the day you're not going to be able to use because someone has already registered it as their intellectual property so they are folks that's the WIPO website it's a great way to do kind of a surface level check just to see if anyone's registered a name that you're thinking about using I would always suggest though that you hire the services of a professional IP lawyer they will do a full and thorough check for you to make doubly sure that the classification that you want to register that Niemann is free if you've liked this video and find it useful I'd really appreciate it if you could share it with your friends and colleagues on social media or by email make sure to give the video a thumbs up subscribe to the channel if you haven't done so already um when you do make sure you click on that little bail icon and you'll be notified whenever I release a new video so until I see you next time stay creative folks
Thanks for your comment Venetta Hopewell, have a nice day.
- Frederica Wilmes, Staff Member
so to trademark your name that you would like to use you're going to come here to uspto.gov trademarks and when you're here you'll search trademarks up here at the top before you apply you should search the uspto's trademark database to see if any trademark has already been registered or applied for that is similar to your trademark used on related products or for related services and live a trademark that meets all three criteria will prevent your trademark from being registered because it creates a likelihood of confusion so we're gonna click on the link we're just gonna do the basic word march mark search new user and right here you won't change anything above we're just going to type in the name of our product our new business you know maybe you're an artist maybe it's a new company and you want to trademark your company name and whatnot logo and all that this is where you're going to go and search i'm sure some of you guys are familiar with a company like uh if facebook is available oh what do you know facebook actually is showing up in here quite a few times now i'm sure a lot of these people some of these in here might not have any actual association with facebook they might just be trying to benefit from their name potentially facebook i'm out but you can see a lot of facebooks a lot that are live meaning it's still active and even a lot of dead ones too but that means ultimately facebook is unavailable and you would not be able to trademark facebook now i didn't even need to do that and you could have just typed back in your browser tab button now my vba is one of my businesses that's not actually a legit registered business yet but it's my dba and i do have a it is kind of registered with the city massachusetts but it's not an actual llc and i've never trademarked it or attempted to but i wonder if it's even available so the good thing is to know that it is available so if i decided if things started to pick up more attention and i decided i wanted to trademark it and i already have products out with it so if someone decided oh let me jump on that be a wise guy well i already have the website name under my umbrella under my wing and i already have products that have it actually out there so when push comes to serve if someone decided to just jump on it today whereas i already have something that's established under that brand name it probably would be easier for me to attain that trademark however it technically hasn't been legally registered so i haven't protected it and i'm leaving it out there to be potentially taken by someone else who decides they want to use that name for their trademark so it's something to consider you know i know sometimes we don't think it's important but sometimes it might be and you never know how big your brand how big your company how big your little side product or your artist name or whatever it might become because someone might take it then they'll kind of hold you captive and say well i want a hundred thousand dollars because you're beyonce and that would be unfortunate something to consider it might not be necessary or maybe you don't intend on making it huge and it's just not needed in that sense so this wouldn't be something you would need to do but this is also a good way to allow you to come and see hey you know i am just starting this business or this product or this project and i do want to kind of do my own branding for it i want it to have its own branding its own website and things like that well this is just one other place that you can come to utilize to see if this name is something that's unique or if it's kind of already being used out there and how serious that is because if it is something that someone has made the time and energy to trademark then they are probably somewhat pretty serious about it so something to consider something to keep in mind but hopefully you found this video helpful and you know now how you can search to see if your business name is available if you want to trademark your business name or your product or your company whatever you know project whatever it might be this is how you do that search and how you would go about that process so hopefully you found this video helpful if so like this video and of course subscribe to the channel thank you you
Thanks Moriah your participation is very much appreciated
- Frederica Wilmes
About the author
I've studied music education at Hobart and William Smith Colleges in Geneva and I am an expert in cataloging. I usually feel hungry. My previous job was budget accountant I held this position for 12 years, I love talking about ephemera collecting and inline skating. Huge fan of Alan Arkin I practice rugby league and collect seashells.
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