Registered trademark significance [New Research]

Last updated : Sept 1, 2022

Why is registered trademark important?

Trademarking is an important step for protecting your brand identity. It will stop competitors from poaching your customers by imitating your brand. It can also offer you some protection if those copycats do something reputation-damaging.

What does a registered trademark protect?

A trademark typically protects brand names and logos used on goods and services. A copyright protects an original artistic or literary work. A patent protects an invention. For example, if you invent a new kind of vacuum cleaner, you would apply for a patent to protect the invention itself.

Is trademark registration necessary?

You are not required to register your trademark, but where or whether you decide to register your trademark can determine the scope of your rights. Specifically, you can rely on common law rights or file for state, federal, or international trademark registration.

What's the difference between a trademark and a registered trademark?

What is Trademark vs. Registered? The trademark symbol (TM) is a mark that companies often use on a logo, name, phrase, word, or design that represents the business. The registered symbol (R) represents a mark that is a registered trademark with the United States Patent and Trademark Office (USPTO).

How do trademarks protect a business?

A trademark prevents anyone else from selling similar goods and services within the United States under that business name. The primary purpose of trademarks is to prevent confusion in the marketplace, so the protection applies to only a particular category of goods and services.

What is the difference between trademark copyright and registered?

A copyright is registered through the United States Copyright Office. A trademark is registered through the United States Patent and Trademark Office. A copyright and a trademark are protected for different amounts of time. A trademark is protected forever as long as proper procedures are followed.

What is the value of registering a trademark?

Trademarks can have no value, or can be very valuable indeed – it all depends on the business associated with the mark!

What if trademark is not registered?

Unregistered trademarks are trademarks not registered under the Act. Unregistered trademarks can be used in relation to goods and services, but they will not possess legal benefits under the Act. However, unregistered trademarks can get protection under the common law.

When can you use registered trademark?

The ® symbol should be used only in connection with registered trademarks or service marks. In most jurisdictions, the ® may be used only after registration of the mark is granted. In most jurisdictions, use of ® with an unregistered mark is a civil or criminal offense.

Can I use a registered trademark?

You may use the registration symbol anywhere around the trademark, although most trademark owners use the symbol in a superscript or subscript manner to the right of the trademark. You may only use the registration symbol with the trademark for the goods or services listed in the federal trademark registration. Great!

How do trademarks protect consumers?

A trademark distinguishes a certain seller or good from other companies that sell similar products. Its main purpose is to prevent other companies or infringers from misleading customers to sell their similar product or goods.

Why are trademarks important for startups?

Significance of Trademark for Brand Recognition Therefore, By trademarking a brand logo or a company name, one distinguishes one's services and products from those of competitors. In addition, one's intellectual property gets legal protection.

Who can use registered symbol?

United States. In the United States, it is proper to use the registration symbol ® only to give notice that a trademark has been federally registered in the United States Patent and Trademark Office.

How do I get the registered trademark symbol?

Press and hold Alt while typing 0174 for the registered trademark (®) symbol. This code gives you the registered trademark symbol, which is the "R" in a circle.

Do I need to trademark my business name?

There's no legal requirement for you to register a trademark. Using a business name can give you 'common law' rights, even without formally registering it.

How does trademark add value to a business?

A registered trademark is a valuable asset for a business to own. It offers security and value. It ties directly into what drives revenue and value to a business. Every business will supply goods or services to customers to drive revenue and hopefully customer loyalty.

What does R mean after a brand?

The R symbol indicates that this word, phrase, or logo is a registered trademark for the product or service. It must only be used in the case of registered trademarks and by the owner or licensee. It also must only be used in the regions in which you possess a valid trademark registration.

Is a registered trademark disclaimer?

A trademark disclaimer is a statement placed in a trademark application or registration to show that the owner doesn't claim rights to a portion of the trademark, usually words considered to be generic, descriptive or informational.

Can I put a trademark on my logo?

A unique logo can be trademarked by registering it with the USPTO. Anyone can apply online on the USPTO website if the business for which they're authorized to file is principally located inside the U.S. If based outside the U.S., a patent attorney will be required to make the filing.

What happens if you trademark a name?

Registering a trademark entitles the owner to exclusive rights to use the name in connection with the class of goods or services for which the name is registered, and and makes it clear who the owner of the name actually is—all on a national level.

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Write a comment

dennis runs a plumbing company ez plunger welcome to the trademark factory so what are the benefits of registering my trademarks first of all registration protects your brand all across canada people may only know about you in vancouver but the registration will protect you in toronto calgary and everywhere else in canada wow your registered trademark is a valuable asset it's easier to sell franchise or license out your brand if it's registered as a trademark if your brand is not registered and there's a dispute around it you will have to prove that it is a trademark and that you own it dennis failed to prove that he owns the trademark so dennis loses if it is registered as a trademark it would be up to the other side to prove that your brand is not a trademark or that you don't own it that is why it's much cheaper and easier to win a trademark dispute if you have a registered trademark there's more nobody can get away with infringing on your trademark by saying they did not know you owned it i didn't know it's his trademark your registration certificate is enough proof that everyone knows your trademark the other side failed to prove that dennis does not own the trademark so dennis wins cheaper and easier i like that one of the other benefits usually overlooked is that registration provides free and automatic protection against others registering identical or similar trademarks what do you mean free the trademarks office will not register any trademarks that are confusingly similar to the mark that you applied for or registered that means that simply by applying to register your mark you can prevent a competitor from registering a trademark similar to yours i like it when the government is working for me also don't forget that your registered trademark will appear in the trademarks register which others will usually search when choosing their own brand nah let's look for a different name these guys are serious maybe it's not relevant to you but did you know that foreign companies can't own dot ca domain names unless they have a registered trademark in canada also your canadian trademark registration will make it much easier for you to register your trademark in the us and other countries yeah world domination and yes we can file u.s trademarks for canadian businesses trademark factory is authorized to represent canadians before uspto that's a lot of benefits what do i do now first of all go to our website at trademarkfactory.ca and fill out the form telling us about your brand we will conduct a search analyze the results and provide you with our opinion absolutely free if it can be done we will be happy to help you register it you

Thanks for your comment Merle Flagstad, have a nice day.
- Jacinto Duet, Staff Member

Thanks for this interesting article

Thanks Bridgett your participation is very much appreciated
- Jacinto Duet

About the author

Jacinto Duet

I've studied felinology at Mansfield University of Pennsylvania in Mansfield and I am an expert in sociology of risk. I usually feel quixotic. My previous job was manicurists and pedicurists I held this position for 6 years, I love talking about iceboat racing and bagpipes. Huge fan of Priyanka Chopra I practice water polo and collect beer cans.