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here's another question from Korra how and where can I register my company logo as an international trademark my name is Andre Minka from the founder of trademark Factory and here's my answer to this question the short answer is you don't there is no such thing as an international trademark trademarks are registered on a per country basis having said that there are procedures that allow you to file what's called an international application that allows you to follow one single application to get it registered in multiple countries eventually but even though there's one application in the end of the day you're gonna end up having multiple trademark registrations in all those countries where you want to register them and certainly there is no such thing as a global trademark where by filing one application you get you're gonna get your trademark registered in all countries in the world that's not gonna happen so let me elaborate on this a little bit to give you a clearer picture of what's going on with registering your trademark in multiple countries so first of all most countries in the world not all of them most of them are part of what's called the trade agreements Madrid Protocol which are two treaties - international treaties that allow business owners brand owners to protect their brands in multiple jurisdictions with less formalities than they would have had to go through had they had to file their trademarks in each country individually right that's why those treaties exist I have a more detailed video about Madrid Protocol Madrid agreement marks you can find it by searching you this channel I'm not gonna go into that in too much detail so these these two treaties allow you to file one single application and designate countries that you want to protect your brand in in those countries so the way GUI works you would start by filing a trademark a direct national application in your home country that's the way to start so you can't file an international trademark application unless you already have a pending application or registered trademark in your home country that's where it all starts and then you can file an international application assuming that your home country is a member state in either Madrid agreement or Madrid Protocol and so assuming that happens you can file your international application and that you will do through your through the trademarks office of your home country so for example if you're an American company you would start by filing a trademark in the US and then you would file the International trademark application through USPTO if you're a Canadian company you would first file your Canadian trademark through C PO and then you would file the Madrid trademark through C PO as well and when you file your international trademark application you would designate countries where you want your trademark to be protected so for example if you start with the US and you want I don't know European Union Brazil Russia China India you would just put checkmarks next to those countries and that's how it works but also make sure to know that some countries are still not part of the Madrid system I'm not gonna name them again you can find the video on this channel where I go through that list about countries that are not part of the Madrid and so those countries if you want protection there you'd have to file manually or directly in each of those countries and that's the way it works so when you've got your company logo really the question you want to ask yourself is how important are those other jurisdictions for you to have a trademark there you always start with your home country and then you look at your addictions where it's really important for you to own this brand and know that you know filing an international trademark application even though it's cheaper than filing direct trademark applications in all of those countries it's still gonna cost you a pretty penny so unless there's a very good reason for you to add certain countries don't or unless you've got your certain point in your business when you like you know is just something that we do like Apple right when you're that big even if you if a certain market is may not be the most important market for you you still protect your brand there because you're so big it really becomes an exercise of reward and risk and so as you grow you probably be adding more countries and you want to be one step ahead of everyone else so if you see potential for you becoming a globally recognized company sure make sure you trademark your brand everywhere if you're a startup and you're just trying to figure it out but you know there there might be some potential start with the most important jurisdictions right what we've discovered with our clients it's probably US Canada European Union UK was it needs European Union Australia maybe China you know some of some of the big ones some of the most important ones and then you can start editing more and more as your business develops now I hope this answers your question and I hope you got something out of this video if you did make sure you like this video if you have a question that I haven't answered yet make sure you post a comment below and I'll answer your question in a video just like this one and make sure you subscribe to make sure that you see the answer to the question that you ask and also when you subscribe keep the bell button it helps us grow the channel it helps me know that what I'm doing is actually useful and helps brand owners around the world so until then I will see you in the next video
Thanks for your comment Arnold Ritzke, have a nice day.
- Lorine Hatala, Staff Member
Thanks for this interesting article
Thanks Larry your participation is very much appreciated
- Lorine Hatala
About the author
I've studied intellectual history at Northwest University in Kirkland and I am an expert in hydrodynamics. I usually feel jealous. My previous job was professor I held this position for 11 years, I love talking about marbles and line dancing. Huge fan of Stevie Wonder I practice rhythmic and collect chemical elements.