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Written by : Cordie Honts |
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just to recap trademark protects branding and marks it gives you the right to prevent others from using confusingly similar mat marks and logos it lasts as long as you use the mark the more you use it the stronger your protection and there are country by country loss that kind of define trademark and it's optional to register it but it has significant advantages if it's approved copyright that just gives you the right to prevent others from copying or distributing or making derivatives of your work and you could copyright more than just technology it's what we do for songs books movies etc it lasts practically forever but doesn't prevent independent development someone else could do something independently and come up with something quite similar you could register it is optional but it's required to sue for infringement and sometimes you see copyright labelled on the bottom of something with a little C with a circle that means somebody is claiming that this is their original work and suggesting that you need their license or permission to make a copy trade secrets as we talked about you want to keep that secret and it has an economic value no registration is required it's basically how safe do you think your idea is going to be inside your company protected with armed guards and a vault it can last for as long as you take reasonable steps contracts again it's everything that's in the contract no registration process you have what her protection is defined in the contract now patents are interesting a patent is a government is giving you a monopoly by preventing others from making using or selling your invention even if the others infringement was innocent or accidental and this has to be a non-obvious invention it has to last other protection lasts for about fifteen to twenty years and there's a whole application and examination process and it's worth you getting up to date and understanding about patents early on very rough rule of thumb is if you're in web - oh you probably shouldn't be spending a lot of time on patents though there are exceptions if you're in life sciences and the other extreme you shouldn't leave your bedroom without a patent counsel walking you out there are some rules of thumb for each industry and each market and you really need to spend at least an hour before you director accompany understanding what rules apply
Thanks for your comment Norbert Beagan, have a nice day.
- Cordie Honts, Staff Member
hello everyone i am jason tang a patent attorney with potter clarkson a european ip law firm we are pleased to be supporting the graphene hackathon team again and i thank them for inviting me to speak about iep and join the q a session after this talk ip is a very broad subject and today i will be focusing on how startups can develop an iep blueprint for growth in order to attract and secure funding a recent report from the scale-up institute innovate finance and deloitte identified a 14 billion pound funding gap for fast growth smes what does this mean for innovative startups who are looking to obtain investment in order to scale up in the face of the economic fallout from the pandemic innovation is vital being able to turn good ideas into a commercial success at scale can have a transformational impact on the wider economy however even the most groundbreaking of inventions requires investment to become a viable market proposition the road to securing funding is not always clear with various hurdles to overcome before winning the trust and backing of investors securing funding is fiercely competitive territory as investors apply a forensic approach to identifying the risk and opportunities with each investment target intellectual property alone will not likely secure funding but a weak ip position could significantly impact on valuation by as much as 70 in our experience or see an investor walk away altogether investors are looking for the most lucrative returns and if ever for the evidence were required to show how iep rights can underpin investment and support a strong return a new europe-wide study by the european patent office and the eu intellectual property office shows that smes with intellectual property rights generate 68 higher revenues per employee than those who don't i will go through the five key ingredients that will put a startup in the strongest ip position to attract and secure funding firstly establishing clear ownership failure to establish proper ownership of iep is the number one deal breaker any gray areas surrounding who owns iep will signal alarm bells for a potential investor innovation especially in starbucks can occur before commercial relationships and business processes have been formally defined which can make determining ip ownership less clear-cut where appropriate the necessary assignments should be signed and registered there should be clear and written agreements in place for any joint ventures or collaboration agreements establishing a process to be followed for determining ownership during collaborations is also important and can avoid difficult conversations after the event in more established smes commercial partnerships may have evolved over time but without formal agreements in place this is something that should be remedied immediately next effective innovation capture understanding what ip your business may have and what you might be able to protect is not always obvious it is always worth seeking professional advice early on to determine which iep rights you might be able to secure robust procedures play a big part in creating the right culture for effective innovation capture the first step will be to carry out an audit to evaluate your ip assets what is your iep have you come up with a new graphene application or a new manufacturing process does the innovation lie in a technical improvement such as better performance or higher efficiency however more often than it should be many innovations end up not being protected because they are mistakenly considered as not innovative enough a proper assessment of innovativeness must be carried out from both technical and legal perspectives after identifying your iep you then need to check your ipr do you have registered ip rights to protect your inventions brands and designs who owns the iep and the ip rights are they suitable ip agreements in place the second step is to analyze your ip situation how strong is your ip portfolio by this you need to ask yourself whether your ip rights adequately cover your commercial products or services are you using the correct type of ip right is the ip right sufficient to prevent third parties from easily designing around your protection when will your ip write expire also do your due diligence in checking whether your proposed activity could infringe a third party's rights next take action to improve your iep situation to mitigate risk and take advantage of opportunities if still possible secure iprice by following applications understand your competitor's ip situation to assess potential ip threats and opportunities by performing freedom to operate searches to identify third party ip rights that belongs any specific field or to a certain competitor and also to identify white spaces that are right for technology r d and commercial exploitation your ip situation can also be improved by implementing internal procedures such as internal iep awareness training and creating an ip register and keeping it up to date regularly so that opportunities are not overlooked what should be included in an imp register in short everything not just patterns trademarks and registered designs but all forms of ips such as copyright trade seekers and know-how trade secrets is often overlooked and in some sectors it is often the most important form of iep they need to be identified and managed carefully basic information such as application numbers and current status is essential it is always the first piece of information that is asked for in due diligence and will set the tone for your approach to iep for a comprehensive approach also upload and save all published applications and granted patents pending and registered trademarks and designs to your data room this takes minutes if you do it as you go along it is like keeping your house tidy so that you are always ready for visitors or in this case investors ensure you include an overview document so that investors can see at a glance what iep you have and how it fits in with the business plan once you have identified and captured your iep is that the end of it the answer is no because the commercial environment is fluid and many things can change overnight as a result your iep innovation capture process needs to be reviewed and refined regularly in order to adapt the new commercial environments next having a sound strategy ip is not a take box static exercise an iep strategy should support your business goals and can adapt as your commercial objectives evolve over time from the outset build an iep strategy around your business plan and make sure it's written down an investor will expect you to have the answers to the following questions what do you need to protect when and where how will those rights help you to achieve commercial goals how will you drive future innovation and where will you focus what type of partnerships will be most beneficial put yourself in an investor's issues there are focus on whether you can provide them with a return on their investment they are looking for clarity in your approach a strategically sound business plan where it is easy to see how the ip rig
Thanks smilindeeg your participation is very much appreciated
- Cordie Honts
About the author
I've studied classical mechanics at Methodist College in Peoria and I am an expert in propaganda. I usually feel apathetic. My previous job was casino cashier I held this position for 21 years, I love talking about racquetball and neosoul. Huge fan of Harry Winston I practice unicycling and collect police memorabilia.
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