How to trademark a slogan worldwide [Fact-Checked]



Last updated : Aug 5, 2022
Written by : Emilia Macedo
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How to trademark a slogan worldwide

Can a trademark be worldwide?

Yes. Several international agreements make it possible to file a single application to register a mark in more than one jurisdiction. For example, a registration with the Benelux Office for Intellectual Property offers trademark protection in the Benelux territory (Belgium, Luxembourg, and the Netherlands).

How do you trademark around the world?

At the international level, you have two options: either you can file a trademark application with the trademark office of each country in which you are seeking protection, or you can use WIPO's Madrid System.

How do you protect a trademark internationally?

You can apply for international trademark protection by filing an MM2 form, which is available on the WIPO website. Then, you can submit a hard copy to the U.S. office. There are 113 countries that currently offer protection under the Madrid Agreement, including China, France, Italy, Australia and the European Union.

How long does it take to register an international trademark?

Usually, the process takes 12 to 18 months. Registering your trademark is a complex procedure that involves your application moving through various stages. Learning about each stage in the process will help you understand why getting a trademark takes as long as it does.

How much is a global trademark?

You can file online for international trademark registration through TEAS for a filing fee of $100 per trademark class. Under a treaty called the Madrid Protocol, international trademark registration protects your mark in the 80 countries that are signatories, of which the U.S. is one.

How do I register my company name worldwide?

  1. Step 1: Apply to the appropriate National Trademark Office. The first step of the process entails applying to the right National Trademark Office for you.
  2. Step 2: Examination of trademark application by the WIPO.
  3. Step 3: Examination of trademark application by the National Trademark Office of each requested country.

How long does a trademark last?

A federal trademark lasts 10 years from the date of registration, with 10-year renewal terms. Between the fifth and sixth year after the registration date, the registrant must file an affidavit to state that the mark is still in use.

Should I register my trademark internationally?

But if you sell online, your trademarked products or services are available—at least viewable—internationally. So, international registration is a good idea. Doing business in other countries outside the U.S. means you should probably use the international trademark registration process.

Is a US copyright valid in other countries?

Is my copyright good in other countries? The United States has copyright relations with most countries throughout the world, and as a result of these agreements, we honor each other's citizens' copyrights. However, the United States does not have such copyright relationships with every country.

How much does it cost to trademark a slogan?

If you have ever asked yourself how much does it cost to trademark a phrase, according to the current fee schedule on the USPTO, trademark registration fees cost $275 per mark per class. If you need an attorney's assistance, the cost averages around $1,000 to $2,000.

Do trademarks cover internationally?

No, a U.S. trademark registration will not protect your trademark in a foreign country. Trademarks are territorial and must be filed in each country where protection is sought.

Who can file international trademark?

The applicant should be a national of India or domiciled in India or have real and effective business or commercial establishment in India. The applicant must have a national (Indian) trademark application or registration of a trademark with the Indian Trade Marks Registry.

What is a trademark vs copyright?

Copyright protects original work, whereas a trademark protects items that distinguish or identify a particular business from another. Copyright is generated automatically upon the creation of original work, whereas a trademark is established through common use of a mark in the course of business.

What are the three types of trademarks?

What you'll learn: Arbitrary and Fanciful Trademarks. Suggestive Trademarks. Descriptive Trademarks.

Can a trademark be lost?

You can lose a trademark in a variety of ways. You can lose a mark through abandonment. A mark will be considered abandoned if you stop using it for three consecutive years and you have no intent to resume its use. You can also lose a mark through improper licensing or improper assignment.

Can you lose a trademark if you don't protect it?

If you don't enforce your trademark, you risk losing reputation, business, sales, customers, and more to the infringer. There's also a concept in trademark law called abandonment. Generally, if you don't use your mark for three years or more, it's considered abandoned.

How do I register a worldwide copyright?

In the majority of countries, and according to the Berne Convention, copyright protection is obtained automatically without the need for registration or other formalities. Most countries nonetheless have a system in place to allow for the voluntary registration of works.

What country has no copyright laws?

No Protection Only three countries, Eritrea, Turkmenistan and San Marino, are said by the U.S. Copyright Office to have no copyright protection either for authors within their borders or for foreign works.

What countries have no copyright?

  • East Timor. - (observer of UCC Paris),
  • Eritrea.
  • Ethiopia.
  • Iran.
  • Iraq.
  • Marshall Islands.
  • Palau.
  • Somalia.

Can slogans be trademarked?

Generally, taglines and “traditional” trademarks are governed by the same rules. Accordingly, so long as a tagline or slogan is either inherently distinctive or has developed secondary meaning, a tagline is protectable as a trademark.


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How to trademark a slogan worldwide


Comment by Federico Rentar

Thanks for this great article


Thanks for your comment Federico Rentar, have a nice day.
- Emilia Macedo, Staff Member


Comment by odmaklojO

a trademark is an original symbol or saying that sets apart one product or company from another registering a trademark slogan will make the connection between your message and your brand for customers this can aid your marketing efforts and add value to your business can you trademark a slogan you can have the exclusive rights to use it to make money you can defend your slogan from infringement to trademark a slogan it has to meet one of the following definitions it's fundamentally creative and distinctive think of Nikes just do it it has another meaning that immediately calls a product or service to mine the secondary meaning goes beyond the literal meaning this type of slogan is most common when it is used in commerce for advertising for at least five consecutive years think of Wendy's where's the beef not every slogan can be trademarked if you file an application for common phrases did you not have another meaning like a supermarkets why pay more for a few file applications for informational or entertaining phrases not intended for profit like an environmental groups think green one reason to consider trademarking a slogan is that you can lay claim to your advertising campaign some companies regularly use a slogan in their ad campaign if this is true for you you might want to gain exclusive rights to it another reason is to build your brand with a trademark you can keep others from using your creative distinctive slogan this can help your business stand out you can also make your brand more desirable if your trademark is merely descriptive and just describes your company's goods and services it doesn't usually meet the USPTO requirements you can adopt a slogan for your brand without filling out a trademark application if you want to keep others from using it however you should trademark the slogan if you haven't used the slogan regularly even a uniquely creative slogan might not be eligible for trade market if you haven't already established legitimate use you might not have a strong enough case to register your trademark steps to trade marking a slogan are pretty simple one do a trademark search to file a trademark application 3 filed trademark maintenance documents as necessary you'll need to do this 5 years after your original trademark registration date 10 years after the original registration date and every 10 years after that


Thanks odmaklojO your participation is very much appreciated
- Emilia Macedo


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