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now this guy again I need your advice I started my fake wheel company must be going very well I followed your instructions and I sold the first 10 sets of wheels like you told me I was and I made enough money to buy those ceramic bearings I was after they didn't make me any faster and I've gone through 3 sets already in six months and the ones I put in my rear hub well that's the point of the free body unit snagged against the inside of the hub shell causing my chain to get looped under itself and took all the paint off the drive side chain stone my artisan steel frame I had made but I can post in forums now that I've got ceramic bearings and that's really great with the rest of the profit from the sale of those ten wheels I finally managed to pay off the six thousand pounds oh for that steel frame I had made plus the extra money I had to spend to send it back after it cracked the guy who made it tell them that was normal for these artisans steel frames because they're one-off and have not been tested by multiple professional racing teams over years and years of design development like these mass-produced commercial frames so obviously that's a good thing right anyway I was wondering what the next thing is I can do to make some money from bikes any ideas do I have any other ideas on how you can make money from bikes of course I do my friend oh so you sell your own fake wheel company you're taking regular orders now and I've got an array of shouty bike forum Asperges personality disorders defending your brand from anyone pointing out the painful truth about it and doing unsolicited online promotions for you in a bid to elevate their own laughable business so everything is basically automated and providing a drip feed of little boy pocket money so what's next well the next stage requires you to go deep into the human psyche now don't worry if that sounds daunting most humans are [ __ ] and easily manipulated so this be simple what you're going to do is you're going to create a complete identity for people who don't have the spirit to forge their own then you're going to hand this to them for a price allowing them to step into it taking on the persona you've laid out for them and join the rest of the identity cosplaying personality Lloyd's who dress up in platitudes and spend their days paying to be directed by a marketing machine that laughs Adam in essence you are going to write a script with directions on how to speak acts and dress and you're going to get the worth of Paley's have access to it that's right you are going to set up your own boutique cycling clothing brand if you play it right and don't blow your revenue on mid-range BMWs clothing from other made up booty brands expensive coffee putting on hipster events in ironic reclaimed office space and buying presents for your 13 years jr. Eurasian girlfriend with an asymmetrical haircut and 14 thousand followers on Instagram you can build this brand from a purely cycling focus load of cringe into a full-on lifestyle brand what's more if you invest the majority of your revenue in creating a face for the business as it grows then you will eventually get the attention of a big player who will buy you out at between 10 to 20 times revenue at which point you can cash out and vanish leaving the country rinsed squabbling over such pointlessness as finding the knee shift cycling jersey that their peers haven't heard of but pretending they've always known about it whilst uploading filtered photos to Instagram of their rides which bear absolutely no resemblance to reality and just add for this commercially provided fantasy world they climb into in a bid to have something approaching a personality so how do you do it you are going to become the next rapper now you might think but that's too hard well if you think it's too hard then you can [ __ ] off and just leave it to us big boys to get on with or if you think that sounds like a good idea won a game with it continue watching this video now as luck would have it Rafa are about to get bought by Louis Vuitton Louboutin have a habit of buying out smaller boutique brands and then incorporating them into the Louie Vuitton family Rafa is their next target when Lou Vuitton buy them they will expand the lifestyle part while keeping the cycling part now this will cause a shift in the fan base a lot of the geeks have been throwing money at rapper for the last 10 years feeling hard done by now this is perfect for you because what you'll do is you'll set up a new home for these losers to come and give their money to you now exactly like a fake wheel company the first step is to get yourself a supplier it's very easy to start a little boutique company by using one of these cycling kit shops that make short-run team kit for people they will make you kit but they'll put their logo on it anyone with half a brain will be able to look at your kit and say yeah that's just made by one of these shops and that will restrict you to being a fly-by-night company and you won't get anywhere Rafa didn't do this you're not going to do this so you need to find a supplier that can make you kick which is anonymous that doesn't want to have their logo on your kit this is more difficult than just going to one of these shops that will knock you up some kit with their logo in it but don't worry it is possible there's a couple that you can look at bicycle line will do this for you as will Tech's market all right te X market so what is it you need to actually ask for well in the fashion world they like to be different done then they like to use fancy words for things which everyone has just a normal word for so they don't call it a year they call it a season or a collection so your first season or your first collection which would be the first year you're in business what you can do is you are just going to use their standard template there's no point spending money on getting custom-made stuff yet until you've got a bit of traction this is the reason why you want to go for one of these companies which is anonymous what you need to do is you need to find these companies then just look for their tightest most race fit kick don't worry about making kit that's going to fit people who are overweight that's not our target audience especially not for the first year we are going to be making kit for people who are super fit and slim in the first year your customers are going to be your advert you don't be making kit for fatties this is going to be elite niche stuff they're only the fittest of the thick get into then you send them an email and you say you want to get some kit made up with this model when you send email be sure to ask them about the possibility of modifying kit because in your second season once you've sold some and got bit of a name for the company you're going to start modifying it and fine-tuning it to your market but if that is when you start getting taken seriously so quite simply all you do is you just send them an email and you do it like this just go to their website these websites are notoriously [ __ ] the programming on these websites is even [ __ ] than t
Thanks for your comment Makeda Reddish, have a nice day.
- Val Gaboury, Staff Member
have you ever dreamed of starting your own bicycle company i'm sure many of you like myself have at times dreamed of starting a bicycle company but a few of us have actually taken the plunge a man who did and did very successfully is neil webb the founder of bowman cycles a london-based bike brand and in my first ever podcast he shares an insight into highs and lows the risks and rewards of starting and running a bicycle company you can listen to this podcast at all the usual places links in the description down below spotify and apple etc or you can sit back and enjoy our conversation and apologies for me being out of focus a small technical issue with the camera but hopefully you still enjoy it anyway on with the podcast you started bowman cycles in 2014 can you recall the actual moment you decided to start the company uh yeah it was half was two in the morning i'd been out um whilst at a big trade show in taiwan while i was working for somebody else and things weren't going so well and i just thought it's a lot of work doing this when it's not being appreciated or rewarded or no it's yeah it was it it just wasn't working out so um i just thought if i'm going to do this much work i might as well do it for myself um classic how hard can it be but uh you know a lot harder as as you subsequently find out with these things as is always the way and it's worth giving the viewers and they listen to some context some some background about yourself because you're not new to bike industry you've got quite a lot of experience you're a journal at one point how important was all that experience and get to a point where you could launch your own bike company um i think the thing about most things there's a kind of there's a phrase you know you do 10 000 hours and you're big you know you start to have a skill or you know i don't i don't think 10 000 hours enough to be an expert on much because every day you learn something um but i mean i came to london for a weekend probably was it august 17th to god 2004 something like that um and pretty much since then works in and out of the bike industry classic bike shops to start with sorry there's a train line behind here i don't know whether that rumble comes through the rumble a little bit yeah cool any atmosphere yeah so um so yeah i worked in bike shops for a bit and one of the people who rode for the bike shop team um he worked at what was what mountain bike then when what mountain bike was produced by an independent publisher in london um and i did some photo shoots for them then started doing a little bit more work for them then did more work for them on and off for a few years and they went they went um the publishing house went pop so that kind of stopped um and then i was probably bike messengering for a little while did a few other things then went back into bike shops then kind of bike shops bike messengering film work camera work um and paul burwell from nbr magazine actually know back up a little bit at nbl uh at what mountain bike um which started out as witch mountain bike but became what mountain bike then um uh alan muldoon and danny milner um who both work at mbr now tech editor and editorial deputy i'm not sure now um they both worked with me and jeff war who was the editor and is still a photographer now that quite a lot of people will probably know if they follow mountain biking he's been around great kind of capture of moments really um so jumping forward after a few years out of sort of being directly in the bike industry but still riding bikes i got a call from alan because pb had come off his bike broken like his left arm and left wrist or something and couldn't do any bike testing and they needed someone to um needed someone to go on a press trip and he said am i flexible enough um so i asked i was actually driving a van at the time for like a air freight company um so i asked my boss if i could take three three days off or four days off at short notice um and they said no and then alan said oh it's a marzuki launch at whistler so i quit the job driving a van at that moment um it's like you know free trip to whistler you can't say no sorry i don't blame you i'll just do the same so it was good um and then from then on i was i went back dispatch riding because it was more flexible and was kind of freelance journalists with mbr for a while um and then while i was at mbr i started also because i was always into road riding and road racing but didn't really work that much um in that so it didn't work in that sphere i was always kind of off-road with the kind of work side of journalism and then um sat because i used to sit across across a desk in their ipc office from mike hawkins who was the tech head at cycling weekly and richard hallett who was also there at that time for some reason they had two tech heads internal office politics all that sort of stuff was good fun started doing some by that point i was full-time at mbr but was then doing some freelance on the road um and then after a while i was kind of i wasn't enjoying it's that classic thing if you don't know how good you've got it really because i had a great job and i was riding bikes and writing about them and telling people about them for a living which was brilliant but i kind of got a bit of a weird thing because i would always get the hard tail tests and i'd have to do the cheat bike tests um but i kind of didn't really realize or appreciate at the time that that's probably the most learning you do in any journalism task you know reality is the most valuable part because they're the new people in the business they're the new riders so they're the ones that need the most information um didn't really realize how busy the train line was what time is it is there is morning rush hour yeah it's actually a freight line that goes behind there mostly but um anyway um so at that point i started looking around for other jobs in the bike industry and then went to work as a brand manager at madison who were big importer i mean at the time they were doing they still do shimano but they were doing cevalo they were doing jiro they were you know they they're one of the biggest uk importers um and i ended up looking after a load of italian brands san marco elite american tools and so park and finish line and stuff like that so learn a huge amount about um sort of the commerce side of side of the industry and then um then where did i go from there i went to evans um head office as marketing manager on own brand um because i enjoyed more the story telling side of it than the finance side of it um you know i'm perfectly capable of driving spreadsheets for a living and do way more of that than i ever thought i would but um so then went to evans to do marketing and then probably two year or so after that somebody left cycling weekly so there was a full-time position back on the tech writing team at cycling weekly so then went back to that um did that for another couple of years um but while i was there i would always i'd always done a lot of photography as well as the writing as kind of a freelance photographer i've always liked graphic de
Thanks Louis your participation is very much appreciated
- Val Gaboury
About the author
I've studied pure sociology at Southern Illinois University Edwardsville in Edwardsville and I am an expert in differential topology. I usually feel pleased. My previous job was animal control worker I held this position for 7 years, I love talking about distro hopping and cartooning. Huge fan of Alice Cooper I practice karate and collect sports cards.
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