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how to trademark a name or logo for free hey everybody if you're watching this channel welcome my name is marcela dominguez where i help online and offline businesses protect their names logos slogans and taglines and also with a little bit of youtube marketing make sure that you hit subscribe down below i want to teach you everything that i know including how i grew my channel but also the law trademark law has been my cup of tea for a pretty long time now but you are here in this video because you want to know if you can protect your trademark or your logo or your business name for free so i'm going to cut straight to the chase and i'm going to tell you that the uspto is not going to allow you to protect your trademark for free now i know that that's pretty devastating to those of you that expected to get something free out of this but hey here's the free information that i'm providing to you the free information is the uspto is not giving registered trademarks for free there is going to be a cost associated with it and if you want to know all of the pricing details then make sure that you watch this video right here where i go into detail about all the new pricing that has been implemented by the uspto as of january 2021 so now that you know that nothing is going to be for free at the uspto do you want to keep watching this video well yes you do because i'm going to get to my point when i was an economics minor my teacher told me that nothing in life is free much less in business and so i thought what in the world are they talking about i've been to mcdonald's before where they will say oh here's your free drink or i've been to a restaurant where they'll say oh here's your free dessert and really i had to ask myself like were these things free did i really get a free drink did i really get a free dessert and the fact of the matter is that if you entered those businesses you had a purpose to purchase something right so i may have purchased a burger at mcdonald's i may have purchased an entree at applebee's and i ended up getting those things for free and even though it sounded like it was for free i actually had to pay for something before i was able to get something else so my point is that you always have to pay for something in either time or money and when it comes to the uspto you're going to have to take the time to read through the questions and read through the application to see which lines and which blanks are applicable to you so that you can fill them out so it's actually going to cost you a little bit of time to go through that application if you're actually hoping to save money now if you're not really interested in saving money and you're more interested in saving time then it would be beneficial for you to scroll down into the description where we can help you protect your name your logo your slogan and your tagline because we've been doing this for many years and you can look at all of the positive reviews that we have right here and you can also go to marcelatm.com i'm really happy that we've been able to help so many clients protect their logos their slogans and their taglines the varied amounts of businesses that are out there are incredible i love that entrepreneurs are risk takers and they're willing to see if the spaghetti sticks on the wall they're willing to see if their idea works and many times they are willing to do what it takes when you become an entrepreneur you'll see that there's always a cost benefit analysis something is always going to cost you time or it's going to cost you money nothing is ever going to be free in this lifetime whether you're an entrepreneur or not so my point in creating this video is that if you are looking to protect your trademark for free the closest you're going to get to that is by being on this channel and by making sure you hit the subscribe button because all of the content that you're watching right now is free but think about it it's still costing you time so i hope that this video was a little bit of a lesson in inspiring you and teaching you about the cost-benefit analysis of whatever new venture you're embarking upon if you are interested in getting a free trademark registration after watching this video you know that that's not entirely possible but if you want to come close to saving as much money as possible make sure that you visit trademarkanything.com where you can use a very simple diy solution for your trademark registration you can register a name a logo a slogan or a tagline using trademarkanything.com it's really simple to use and it should take you not more than five to ten minutes so if that's the kind of cost-effective solution that you're looking for knowing that a trademark registration won't be free then make sure that you scroll down into the description below where you can send me an email or you can simply file for your trademark at trademarkanything.com i look forward to seeing you in the next video and if you haven't checked out this video already make sure that you do so because in this video i cover all the basics that you need to know for registering your trademark but understanding the process just a little bit better before you embark on that journey i look forward to seeing you in the next video
Thanks for your comment Marc Gardenas, have a nice day.
- Adalberto Brinsfield, Staff Member
how to trademark a name or a logo for free according to google this is one of the most commonly asked questions about trademarks i'm andre minkov the founder of trademark factory and in this video i'm gonna answer this question once and for good marks short answer ain't gonna happen it's impossible you can't file your trademark for free at the very least you will be paying the government fees the government filing fees and those range anywhere from a few hundred dollars to a few thousand dollars depending on the country where you're filing them and the number of goods and services that your trademark application is going to cover so there is no such thing as filing a trademark for free not going to happen so going back to the government fees the very least you will ever pay for example in the us is 225 and that assumes that you're filing your trademark in one class only that assumes that your trademark is already in use at the time of the filing and that assumes that you're picking your goods and services from the predefined list so that's the bare minimum 225 dollars and uh if you're not sure what classes are or what uh use versus intent to use means check out this channel i've posted a lot of those videos and if you haven't subscribed yet subscribe now to find out more we're about to launch a whole new series about classes where i'm gonna go through specific classes but let's go back to trademarking your brand for free so we got this out of the way can't do it you are going to be paying the government fees what are the options beyond that so the cheapest way to file your trademark of course again you are going to pay the government fees no matter what the government is going to take their cut the cheapest way to do it is to file it yourself this really brings up two questions can you do this legally and is that a good idea to do it so let's start with whether it's legal for someone to file their own trademark application the general rule is yes although some countries limit the ability of self-represented brand owners to file their own trademarks so for example the new rule in the us right now is that unless you're an american citizen american resident or a company that has domicile in the us you need to have a u.s licensed attorney to file your trademark they don't allow foreign applicants to deal directly with uspto that's the new rule that's enforced since august of 2019. so if you're not an american citizen you're not an american resident and you want to file a us trademark you can't do it by yourself period it's illegal uh they're going to ignore your trademark application well they're going to send you an office action and say that you have to be represented by u.s licensed attorney uh but even if you can in theory file a trademark application yourself if you're allowed if it's legal for you to file a trademark application yourself the question is is that a good idea and my answer to that is absolutely not unless you filed dozens of trademark applications and you know all the ins and outs unless you're willing to spend hundreds of hours reading textbooks about how to file your trademark right what are the what are the potential dangers what are the uh hidden hidden things that most people don't know about it's not a good idea to file your trademark on your own i mean look of course you can file a trademark if it doesn't go through all you're risking is just the government fee right no because what you're really risking is the time that you're gonna waste hoping for that trademark to go through uh uh trademark process on average is about 14 months in the u.s about 18 months in canada probably more now in canada uh and uh if you want to risk that that time during which you're thinking you own a brand and then at the end of the day you realize whoops i don't have it and you have to start everything again so you're probably not really saving anything by doing it yourself not a good idea unless again you know for sure uh what you're doing or unless you don't really care about the result you just file your trademark and hope that it sticks and some of them would stick but very small percentage so the next step up is if you don't want to do it yourself is to use one of those uh online trademarking websites that offer to file your trademark for next to nothing right some of them would even do it for less than a hundred bucks uh and what they really are is uh they're either lead generation machine for law firms that lure you in with low filing fees so they that they can make more money from you when the application they file will inevitably receive an office action and that's when they start charging you by the hour this is how your 69 dollar trademark application becomes a 69 hundred dollar file and we've seen many of those horror stories uh and or uh it's just the software they say we're not a law firm we're just a software that facilitates the filing of your application the application is filed in the name of the applicant themselves and uh if there's an office action then the the applicant needs to figure out how to fight it on their own so is that a better option than following yourself yes because even if it's software the software is optimized to deal with uh the inefficiencies of the government websites because if you look at for example uspto's website or sipos website uh when you file your trademark application it looks like they've been designed specifically to discourage people from filing their own trademark applications they have so many little things that i've poorly designed poorly explained so if you're not really sure what you're doing you're probably going to do it wrong so the software uh the third-party software websites that are out there make the filing process much simpler so better to use them than to use nothing but again it doesn't really solve the problem if you're serious about wanting to protect your brand and having an idea uh of a certainty of results now from there you can find a lawyer maybe local attorney or a law firm or somebody who's going to file your trademark you can you know do the price shopping and find somebody who's going to do it at a lower rate maybe they've got less experience maybe uh they they have a different model but basically you can play around on the market and look for who's going to file your trademark cheaper and the problem with that option is the same it's easy to file your trademark application a monkey can file your trademark application the problem is in 68 of the cases your trademark is going to be refused it's gonna get the initial rejection by the trademarks office this is go it's called the office action where they list things they don't like about your trademark application and somebody needs to deal with that somebody needs to address it somebody needs to respond to it because if you don't respond to it on time your trademark application dies and so here's again here's how all law firms make money on trademarking they don't make any money on filing your trademark to them it's just their foot in the door because they know that the real money comes from responding t
Thanks Lionel your participation is very much appreciated
- Adalberto Brinsfield
About the author
I've studied bioinformatics at College of Mount Saint Vincent in The Bronx and I am an expert in petrochemistry. I usually feel ecstatic. My previous job was petroleum refinery operator I held this position for 10 years, I love talking about gymnastics and oragami. Huge fan of Morgan Lily I practice bowling and collect barbie dolls.
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