How to register a brand in europe [Excellent Tips]



Last updated : Aug 1, 2022
Written by : Albert Puthiyamadam
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How to register a brand in europe

How can I protect my brand in Europe?

Two ways to register a trademark in the EU To register a trademark in the EU, you can choose between registering at the national level in an EU country or registering it as a “European Union trade mark” (EUTM) at the European Union Intellectual Property Office (EUIPO).

How do I register my brand in Germany?

To register your company name or logo as a trademark in Germany, file an application for trademark registration at the German Patent and Trade Mark Office (DPMA). Registration is possible by post, in person, by fax or online.

How do I register a brand for free?

You can not register a trademark for free. However, you can establish something known as a "common law trademark" for free, simply by opening for business. The benefit of relying on common law trademark rights is that it's free, and you don't need to do any specific work filling out forms, etc.

How do I register my international logo?

In order to register your trademark internationally, there are two ways you can make your filings. One is through the Madrid Protocol, and the other is by hiring a local attorney in any individual country you would like rights and having that local attorney filing the application for you.

How much does it cost to register a trademark in Europe?

The basic government fee for EU trademark is 850 EUR, but it covers 10 years and 28 countries. This comes down to 3.03 EUR per country per year.

How do I trademark a logo in the EU?

  1. Conduct a trademark search.
  2. File your trademark application with the EUIPO.
  3. EUIPO initiates examination period.
  4. Publication in the EU Trademark Bulletin.
  5. A trademark is issued.
  6. Monitor and renew your trademark.

Can foreigners start a company in Germany?

The German government is very open to the establishment of all types of businesses – regardless of whether or not it involves a German or a foreigner.

How do I protect my brand name and logo?

If you want to protect your brand identity you have to register a trademark for your company name, logos, and slogans. By using the trademark symbol, you notify other people that products they use are your property. In order to prevent unauthorized use of your mark by third parties, you have to choose a strong one.

Can I trademark my company name?

Registering a trademark for a company name is pretty straightforward. Many businesses can file an application online in less than 90 minutes, without a lawyer's help. The simplest way to register is on the U.S. Patent and Trademark Office's Web site, www.uspto.gov.

Does a trademark cost money?

The basic cost to trademark a business name ranges from $225 to $600 per trademark class. This is the cost to submit your trademark application to the USPTO. The easiest and least expensive way to register your trademark is online, through the USPTO's Trademark Electronic Application System (TEAS).

Can I register a trademark myself?

Any layman who wants to register a trademark can apply himself. But when the practical applicability is considered, appointing an attorney will ease the process to register a trademark. Certain procedures are to be followed to apply for a trademark. An application is filed.

How much is a trademark?

No matter how you file, you will pay a minimum of $250 to apply for a Federal trademark. But considering the importance of your trademark, and the potential complexities you face when filing, it's not a bad idea to use a lawyer or filing service.

How do I register a brand?

  1. Register on the trademark office portal:
  2. Trademark search:
  3. Filing of trademark application:
  4. Examination of trademark application:
  5. Show Cause Hearing:
  6. Publication of Mark in Trademark Journal:
  7. Trademark registration & certification:

Do I need to register my trademark in every country?

You are not obliged to apply for international trademark registration for all the goods and services that are covered by your national trademark registration. You can choose do so for only a selection of them. It is, however, not possible to register more goods and services than in your national registration.

How do I register my business name worldwide?

You can file an international trademark application through the USPTO if: Your trademark is registered with the USPTO, or you have filed an application for registration; and. You are a national of, or domiciled in, the United States, or you have an industrial or commercial business in the United States.

How long does it take to register a trademark in EU?

The speed of EUTM registration depends on various factors such as the complexity of the trademark and potential oppositions from other trademark owners. Therefore registration time for a EUTM can be from 4 months to 2 years.

How long does trademark last?

A federal trademark lasts 10 years from the date of registration, with 10-year renewal terms. Between the fifth and sixth year after the registration date, the registrant must file an affidavit to state that the mark is still in use.

What is a trademark vs copyright?

Copyright protects original work, whereas a trademark protects items that distinguish or identify a particular business from another. Copyright is generated automatically upon the creation of original work, whereas a trademark is established through common use of a mark in the course of business.

How long do EU trademarks last?

How long is an EU trade mark valid? An EU trade mark registration lasts for 10 years but can be renewed indefinitely. More information on how to manage your EU trade mark.

Where do I register a trademark in EU?

European Union Intellectual Property Office (EUIPO) Learn about intellectual property rights in the EU, get free personalised support and apply online for trade mark or design registration.


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How to register a brand in europe


Comment by Bobbi Kirksey

i work for the eu ipo which is the eu agency responsible for the eutm the trademark valid throughout the european union a trademark could very well become your company's most valuable asset so it is important to get everything right from the beginning once you applied for or registered an eu trademark you cannot change it anymore that's why we've been looking into the most common mistake people make when they apply for new tm the most common mistake of all is when people apply and pay the 850 euro fee for a mark that cannot be an eu trademark don't throw away your money on a month that cannot ever be accepted instead do a bit of homework to minimize the risk start with reading the information on the euipo website to see what can and what cannot be registered as a new trademark an eatm should be distinctive and for instance a mark is not distinctive when it describes what you sell so first check on our website if your map meets the criteria also your new mark must be different from those already registered to check if they are marked identical or similar to yours go to tmview and do a pre-screening search the second most common mistake is when people mess up the list and goods and services they choose for the eutm to cover they should be just right not too few not too many not too long when you apply for a new tm the basic application fee covers one class so what you need to is be realistic and think you cannot add goods or services after the application or registration so think about what you're going to sell now and within a foreseeable future but if you have a very long list or you put down too many classes then you may put your trademark at risk remember that an eotm cannot describe what you're going to sell well the eu ipo examines the trademark in all of the eu official languages so the longer your list is the bigger the risk is that your mark will be descriptive in one of those languages and that the mod cannot be registered also with a very large scope the risk that other companies with similar trademark will oppose your mark is bigger and if you don't use the utm for the goods and services that you have registered for in the first five years you risk losing some of those or even the trademark itself so a good tip is to use our database to select your goods and services to avoid errors in the registration process this tool is available for you automatically when you use our simplified fast track trademark application from the website if you do that you can also use the online chat to solve any doubts on this box you


Thanks for your comment Bobbi Kirksey, have a nice day.
- Albert Puthiyamadam, Staff Member


Comment by Huey

one can obtain a trademark registration in europe by having it filed into the register of the countries you need protection in when registering a trademark in europe it is very important to know that there is a difference in a trademark registration for the european union and europe for the eu you can get protection in all member states with only one application countries such as norway switzerland and the uk are part of europe but are not part of the eu so you have to apply for separate trademark registrations for these countries the registration process for the eu comprises of six steps namely one trademark search two optimize the scope of protection 3. file your trademark 4. publication or refusal 5. opposition period of 3 months 6. official registration the european community trademark or ctm is the trademark registration in europe that ensures protection in all member states of the eu at once this means you will not have to register in every country individually and it allows you to register your trademarks in the european union at low costs the disadvantage is that the chance of objection is greater simply because the eu consists of an enormous number of member states and every brand from every member state has the opportunity to object the cost of an application in the eu or europe depends on a number of factors if you opt for a trademark application in more than one member state of the european union a community trademark is often the cheapest option if you only need protection in one country it is better to only register in that country this reduces the chance of objections and keeps the costs low if you need protection not only in eu member states but also in countries such as switzerland norway and the uk it is generally better not to file national applications but to choose an international filing strategy you then pay extra taxes so-called ir fees but it is a lot cheaper to register in multiple countries and multiple classes at the same time a trademark lasts for 10 years and can be renewed from 6 months before the expiry date until 6 months after the expiry date if you do not renew in time the trademark and all rights that you have built up in 10 years will expire what do you find difficult when it comes to trademarks and trademark registrations just let me know in the comments section below and i'll be happy to explain it to you


Thanks Huey your participation is very much appreciated
- Albert Puthiyamadam


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