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Written by : Albert Puthiyamadam |
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i work for the eu ipo which is the eu agency responsible for the eutm the trademark valid throughout the european union a trademark could very well become your company's most valuable asset so it is important to get everything right from the beginning once you applied for or registered an eu trademark you cannot change it anymore that's why we've been looking into the most common mistake people make when they apply for new tm the most common mistake of all is when people apply and pay the 850 euro fee for a mark that cannot be an eu trademark don't throw away your money on a month that cannot ever be accepted instead do a bit of homework to minimize the risk start with reading the information on the euipo website to see what can and what cannot be registered as a new trademark an eatm should be distinctive and for instance a mark is not distinctive when it describes what you sell so first check on our website if your map meets the criteria also your new mark must be different from those already registered to check if they are marked identical or similar to yours go to tmview and do a pre-screening search the second most common mistake is when people mess up the list and goods and services they choose for the eutm to cover they should be just right not too few not too many not too long when you apply for a new tm the basic application fee covers one class so what you need to is be realistic and think you cannot add goods or services after the application or registration so think about what you're going to sell now and within a foreseeable future but if you have a very long list or you put down too many classes then you may put your trademark at risk remember that an eotm cannot describe what you're going to sell well the eu ipo examines the trademark in all of the eu official languages so the longer your list is the bigger the risk is that your mark will be descriptive in one of those languages and that the mod cannot be registered also with a very large scope the risk that other companies with similar trademark will oppose your mark is bigger and if you don't use the utm for the goods and services that you have registered for in the first five years you risk losing some of those or even the trademark itself so a good tip is to use our database to select your goods and services to avoid errors in the registration process this tool is available for you automatically when you use our simplified fast track trademark application from the website if you do that you can also use the online chat to solve any doubts on this box you
Thanks for your comment Bobbi Kirksey, have a nice day.
- Albert Puthiyamadam, Staff Member
one can obtain a trademark registration in europe by having it filed into the register of the countries you need protection in when registering a trademark in europe it is very important to know that there is a difference in a trademark registration for the european union and europe for the eu you can get protection in all member states with only one application countries such as norway switzerland and the uk are part of europe but are not part of the eu so you have to apply for separate trademark registrations for these countries the registration process for the eu comprises of six steps namely one trademark search two optimize the scope of protection 3. file your trademark 4. publication or refusal 5. opposition period of 3 months 6. official registration the european community trademark or ctm is the trademark registration in europe that ensures protection in all member states of the eu at once this means you will not have to register in every country individually and it allows you to register your trademarks in the european union at low costs the disadvantage is that the chance of objection is greater simply because the eu consists of an enormous number of member states and every brand from every member state has the opportunity to object the cost of an application in the eu or europe depends on a number of factors if you opt for a trademark application in more than one member state of the european union a community trademark is often the cheapest option if you only need protection in one country it is better to only register in that country this reduces the chance of objections and keeps the costs low if you need protection not only in eu member states but also in countries such as switzerland norway and the uk it is generally better not to file national applications but to choose an international filing strategy you then pay extra taxes so-called ir fees but it is a lot cheaper to register in multiple countries and multiple classes at the same time a trademark lasts for 10 years and can be renewed from 6 months before the expiry date until 6 months after the expiry date if you do not renew in time the trademark and all rights that you have built up in 10 years will expire what do you find difficult when it comes to trademarks and trademark registrations just let me know in the comments section below and i'll be happy to explain it to you
Thanks Huey your participation is very much appreciated
- Albert Puthiyamadam
About the author
I've studied institutional economics at Southwest Minnesota State University in Marshall and I am an expert in data storage. I usually feel lazy. My previous job was personnel recruiter I held this position for 9 years, I love talking about thrifting and yard games. Huge fan of Carey Mulligan I practice triathlon and collect breweriana.
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