How to measure brand mentions [Best Article]

Last updated : Sept 17, 2022

How do you measure brand reputation?

One approach to measuring brand reputation is analyzing a company's stock prices, financial statements, and brand loyalty. Companies can measure customer loyalty by looking at their net promoter score, customer loyalty index, customer lifetime value, and/or repeat purchase rate.

What are the 3 ways to measure brand awareness?

• Surveys. Whether you conduct a survey by email, website or telephone, you can either ask existing customers how they heard of you or ask a random selection of people if they are familiar with your brand.
• Look at website traffic.
• Look at search volume data.
• Use social listening.

How can I track my brand mentions for free?

Social Searcher is a free social mentions search tool that helps you perform real-time mentions monitoring in social media and web. It quickly analyzes what people are saying about your company, brand, or product, providing in-depth analytics data set and allowing you to set up email alerts.

How can I track my brand mentions online?

1. Awario.
2. Social Mention.
3. Mention.
4. Hootsuite.
5. Talkwalker Alerts.

Can reputation be measured?

Reputation is measured using the methodology of experiment where a fictitious company is created online to mimic a real company and respondents are asked to judge the company reputation based on its interactivity online (Eberle et al., 2013).

What is a reputation index?

Reputation Index boosts protection against current and future malicious content on the web for Internet browsers. Using Reputation Index, websites are assessed for immediate and potential threats, malicious content and risky characteristics. A score numerical between 0 and 100 rates the threat.

What is the KPI for brand awareness?

These include but are not limited to: Impressions, Clicks, CTR. However, the key brand awareness KPI indicator is the number of impressions. While increasing brand awareness on DSP, you might want to hit additional goals like achieving higher conversions and sales.

Can you measure brand awareness?

Surveys. One way to measure your brand awareness is to survey and interview people. You can have questionnaires in your website, asking how visitors found you, or if they had heard of you before. You can also ask your current customers when they became aware of your brand.

What are the metrics for brand awareness?

When building brand awareness organically or through paid options, such as native ads and influencer partnerships, it's important to measure social metrics. These include: reach, impressions, likes, shares, comments, clicks, follows, mentions, and hashtag uses.

Do brand mentions help SEO?

You want brand mentions because they can generate buzz about your company online and boost your engagement. They can also help with your SEO, because Google treats these mentions as implied links. Even if a mention of your brand doesn't include a link, Google will give it weight.

How do I track mentions on social media?

1. Social Searcher. Social Searcher is an easy to use Free social mentions search tool that allows users to monitor trending links from major social media sites.
2. Talkwalker. This is a powerful tool with the single dashboard to track hashtags and social publications.
3. HootSuite.

How are social media mentions calculated?

Social Media Mentions are calculated as the volume of mentions of your brand on social media channels over a given period of time e.g. month or quarter. You can use a social media monitoring tool such as Mention.com or HootSuite to track online mentions.

Where can I find brand mentions?

Mentions of your brand or product can take many forms, and involve varying degrees of exposure. In most cases, you will find them in customer reviews, blog posts, news articles, and various social media platforms.

How do you get brand mentions?

1. Grow your social media presence. Brand mentions take place on social media.
2. Build your personal brand.
3. Speak at events.
4. Guest blog.
5. Interact on forums.
6. Keep pushing out content.

How do you track mentions on Google?

1. Go to google.com/alerts.
2. Enter a search term to track.
3. Below the search box, select “Show options,” then choose how often you'd like to receive alerts: once a day, as it happens or once a week.

How is brand image and reputation measured?

1. Sentiment analysis. The first place to start is sentiment.
2. Share of Voice (SOV) We just touched on volume – but do you know how much share of voice you've generated?
3. Reach.
4. Key messages.
5. Tier 1 media and top publication penetration.
6. Spokespeople mentions/quotes.

How do you measure reputational impact?

We measure reputational losses by examining a firm's stock price reaction to the announcement of a major operational loss event. If the firm's market value declines by more than the announced loss amount, this is interpreted as a reputational loss.

What determines reputation?

The study used four emotional indicators as the primary components of reputation: admiration, trust, good feeling, and overall esteem.

How do you measure ROI for brand awareness?

1. Measure Consumers Exposed to Your Brand. Brand awareness is all about making your name a household one.
2. Practice Social Listening.
3. Break Down Website Traffic.
4. Monitor the Competition.
5. Track Conversions.
6. Invest in Brand Awareness for Increased ROI.

How do you survey brand awareness?

Here are the best brand awareness survey questions to measure your brand awareness: When you think of {product category or type}, what brands come to mind? When was the last time you used a {product type or category}? What is the first brand you think of when thinking of {product type}?

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Write a comment

are people talking about your brand online in this video I'm going to show you a tool that will help you find out stay tuned what's up LTV addicts I'm Dave Swift from that Ltd life where I am reviewing every single deal that appSumo puts out in 2020 at least so far so if you're not already subscribed go ahead and hit that subscribe button don't forget to hit that notification bell you notified when new videos come out today we're talking about brand mentions over on FC memo 49 bucks gets you in the door now this tool will help you monitor when people are talking about your company or your competitors online they'll tell you who and where they're talking about you so obviously there's two reasons you'd want to do this oh maybe it's not obvious the first reason is that you want to join in the conversation make sure it's going in a positive direction or at least an accurate direction and the second reason might be that you want to follow where your competitors are being discussed to make sure that your brand is also in that conversation so really when you start thinking about it there are a lot of reasons to monitor your brand online but does it work for small brands we'll find out I'm gonna actually look up this channel as we get into this video here first I'm gonna break down the deal what are you getting over at appSumo well there are basically just two options this is a fairly straight ahead deal you can see that a single code is 40 minute bucks double that to get a double sach almost all the limitations are just double but there's some things to explain so 20 keywords versus 40 keywords note that you can only track 20 keywords within one project so if you buy a double code here you would have to actually have multiple projects or multiple brands that you want to monitor to be able to use all 40 keywords because it is limited that is actually an increase from when the deal first launched they started off having just four keywords per brand so that is actually a boost we're also gonna get a hundred thousand Instant mentions and 15,000 historical mentions that gets doubled when you buy a second code now what is the difference between this well in instant mention is something that you can search and find that data immediately is gonna be you know in a relatively short period of time and hast historical mentioned we'll go back in time and give you much deeper data you can actually get notifications about historical mentions as they come out and you'll be able to dig in deeper there so that scales proportional within a second code then I've already mentioned the five project versus ten project so if you're managing clients you have more than five you'll definitely want to get the second code here another benefit is daily alerts versus real-time alerts so if you're managing so let's say reputation for clients you want to join it in conversations immediately as they happen you don't want these real-time alerts and the storage history you'll get one year of history versus five years of history with the double code and for most people the thing that'll really push over the edge is you get these white label reports when you go to the double code and you can also export your data so I have seen the reports they do have quite a bit of branding on them so we'll actually look at that later in the video all right let's go ahead and get this thing set up I'll go ahead and create my first project here start monitoring it says I'm gonna go ahead and type in that Ltd and look at that it even finds a brand as small as mine that's good news we'll go ahead and hit continue here sites and social accounts it's looking for sites that we already own so here is the website it was able to find that on its own it could not find our Facebook page let me go ahead and add that and it did find our Twitter profile so that's great if you're not aware you can head over to that Ltd doll life we have a great Ltd directory we're actually track every lifetime deal that comes out and you can sort by category or marketplace it's a really cool tool head over to that Ltd that life to take advantage of that in the next step here we're looking at the market to monitor this is basically where in the world do you want to track for mentions of your brand by default it's set to worldwide and any language however there are a lot of options here you can choose basically any country in the world it looks like and there are also a ton of different language options now I'm gonna leave this at default however one downside that I see is let's say I selected the United States but I also wanted to monitor let's say Canada or United Kingdom there's no way to add a second country it's kind of either the entire world or just one country same thing for languages I can't say a monitor English and Spanish at the same time it's either pick one or get everything now for most brands that's probably not going to be an issue all right starting project here it's researching the brand gonna pull in all the information and we'll see how good a job it does now at that Ltd that life we mentioned other brands we don't really backed brands to be mentioning us or there to be a great deal of conversation about that Ltd out life because we review stuff right so be kind of weird if the conversation was about us so I'm not expecting to pull in a ton of data here but let's see what they come up with alright so right out of the gates it's got six mentions here and a bunch of them are just our YouTube videos now there are some interesting ones where it says thin ice YouTube and least-favorite life cover YouTube now if I click on these what it's actually doing is it's finding videos that we are recommended for you can see here it says that that LTTE do you got life recommended for you if I open this up what it's doing is on a generic youtube search it's actually finding a video over here we would show up on the sidebar I guess occasionally I don't see us right here but you know it probably depends I'm not logged into YouTube through this but it probably depend on the Kiba time that it was searched so I can sort between all mentions web mentions and social mentions right now we don't have any web mentions it hasn't gotten that deep into the process yet remember that we can do what they call instant mentions and historical mentions well let's go ahead and grab that historical theta in up here in the corner I can do that now this is going to take some time it says it might take up to an hour so let's go ahead and hit that extract historical data and we'll see that slowly start to populate throughout the rest of this video now in this setup section over here there are a few options one is to monitor your backlinks and doing that is actually really easy they do it through Google Analytics so you have to have Google Analytics already set up on your website but you just go over to your projects settings here and then go down to you where it says monitor backlinks and you're just gonna connect your Google Analytics account right here all right now any time an external website links back to that Ltd to life I'll get an email

Thanks for your comment Quinn Marrow, have a nice day.
- Arron Hulvey, Staff Member

hi and welcome to brand nations the tool that digs every corner of the internet to find all the relevant mentions about anyone for anything start monitoring a brand person or topic you'll need to start a project you can choose the standard combined creation and entry step and a few seconds you'll get mentioned data from the last 30 day or you can opt for the Advanced Settings which allows you to refine your mentioned data from the very beginning here you can add variations of your brand name to make sure you're not missing a single nation about your brand also you can choose to exclude or include by a star for instance we're tracking Roland Garros the French Open tennis tournament and we can exclude all the mentions that contain football or tickets for instance we can also narrow the results even more if we're interested in tracking all the mentions from the top tennis player we can add here some names like Roger Federer Rafael Nadal or Simona Halep this way from all the mentions tracked by the tool for the keyword Roland Garros you'll see only those that contain the names that we've added here at websites you want to track within this project but also exclude the domains that you don't want to receive mentions from choose the language in the country where you want to target as well as the Facebook and Twitter profile you can choose to exclude mentions coming from your own social profiles as well as from any other social channels you have full control over the sources of your management and you're the one who's choosing when and where you want to receive notifications browsing through all of your mention is real AZ you have dozens of filters you can play with you can spot the most important mentions for you bookmark them check them and manage them just the way you want you have the possibility of seeing your own link mentions and instantly join the conversation about your brand now job is finished until the paperwork is done right so brand mentions allows you to customize your reports just the way you want you can personalize everything from the cover page to the charge that you want to be listed in your final report each chart can be fully personalized so the PDF report will contain exactly what you need also you don't have to worry about forgetting to send your reports in time you can schedule reports so that they will be sent automatically to your clients or your co-workers and sticking about coworkers brand mention allows things groups and communities to work effectively to reach common goals you can invite users to take part of your brand monitoring project make brand merchants your own enable the white labeling feature and upload your logo connect your Google Analytics account for even more accurate nation data and enjoy dozens of zapier integrations and one more thing you can run quick researches to get instant mentions about any brand or topic instantly you'll get your weapons or formations from the countries and in the languages and timeframes you're interested in quick research can be the starting point of a new monitoring project so welcome to the brand mentions family and enjoy using the vital tool for crafting and measuring the success of your marketing campaign

Thanks Jessenia your participation is very much appreciated
- Arron Hulvey

About the author

Arron Hulvey

I've studied aristotelianism at Great Lakes Christian College in Lansing and I am an expert in electronic engineering. I usually feel loved. My previous job was automobile mechanic I held this position for 10 years, I love talking about fingerpainting and jarrarium. Huge fan of Jack Kerouac I practice floor exercises and collect autographs.