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Written by : Gregory Alesci |
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Cibola runs a fitness and cycling studio she has developed a unique way that allows her members to lose weight combining yoga exercises with cycling intervals her business has grown exponentially and in an effort to protect this growth camelid decides to register her trademark business name Jen ride and its logo she also thinks about licensing her program she has a lot of clients and good social media presence her members have even started calling themselves Jen riders to indicate that they belong to camelus fitness movement Camila really wants to protect her trademark but she's a little concerned that her trademark is being improperly used so she comes to trademark angel for a consultation help I need to know how to use my trademark Jen right we can help now that your trademark is registered we advise you to put the registered trademark symbol next to your trademark and logo to indicate that you use them as brands and remember you can put the trademark symbol even if your trademark is not registered okay but I'm still confused about how to refer to my trademark her trademark should be used distinctively always capitalize the first letter or you can capitalize the whole word so it should be Jen right or Jen ride in all caps to make the name stand out you can also bold italicize or underline it what about referring to my mock on our promotional and advertising materials good questions you should put an ownership statement on the bottom of your fliers class schedules promotional materials and even on your website like this Jen ride is a registered trademark owned by Jen ride fitness Inc got it I also plan to license my program how should my licensees refer to my brand easy your licensees should use a proper disclaimer Jen ride and Jen ride logos are trademarks of Jen ride fitness Inc used under license okay my program is getting really popular on Facebook our members even refer to this form of exercise as Jen writing like I'm going to Jen right today isn't that cool it's not cool at all you should never use Jen ride as a verb to describe your program this may invalidate your trademark teacher members to say I love the Jen Ride program rather than I love - Jen right they should use a noun after your trademark Jen ride program Jen ride class I get it what about changing the name slightly some people call it Jen Drive or yen ride don't change the spelling the trademark or the actual logo this may invalidate your marks to stay valid they should be used exactly as registered Wow so many rules you're right but the strength of many famous trademarks has been lost because their owners didn't take proper care to educate the public about proper trademark use some famous names that were once trademarks are now merely common or generic terms as consumers slowly thought of these trademarks not as products from a single source but rather as identifications of a product type or product category really like which ones here are just a few aspirin cellophane escalator flip phone video tape linoleum and thermos were all registered trademarks that have since lost their trademark status I'll make sure to implement your guidelines I wish I could remember them to make it easier here's a helpful hand that we made banks this was exactly what I needed would you like to join our generate class today with pleasure
Thanks for your comment Lacy Chowenhill, have a nice day.
- Gregory Alesci, Staff Member
so David just briefly describe the difference between invalidating a trademark versus seeking the cancellation of a trademark right sure so invalidating a trademark is the process you use before the trademark is registered to someone apply for the trademark and you want to invalidate it because you don't believe that it should be registered cancellation is after it's been registered and you don't believe that it ever should have been so you're protesting with the USPTO you're giving them the reasons why you think it no longer should be registered now so one is before the trademark has been approved and one is after if you'd like to learn more please give us a call free consultations all the time we deal with trademark issues every day of the week usually six days a week often seven thank you
Thanks skittishH your participation is very much appreciated
- Gregory Alesci
About the author
I've studied diachronic linguistics (or historical linguistics) at Huntingdon College in Montgomery and I am an expert in theory of computation. I usually feel ecstatic. My previous job was database administrator I held this position for 22 years, I love talking about baton twirling and archery. Huge fan of One Direction I practice water polo and collect stock and bond certificates.
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