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Written by : Cristopher Gieseke |
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okay hey guys welcome back to the channel um in this week's video i want to show you how you can create a custom logo that you can then get copywriting i feel like there's a lot of confusion online about how to do this the proper way so i want to help clear up that mess as best as i could whether you're an artist a designer a musician or you're just starting a new company i want to teach you how you could create your own 100 original logo that you could then get copywriting so when we look at companies like nike adidas and walmart they all appear to be using this similar font and they're not breaking copyright infringement and i want to show you exactly how they're doing that at the end of this video if you learned something please give it a like comment below and as always subscribe uh we're gonna be making more educational videos entertainment videos and all that so uh let's jump into it so a lot of people think that they could just go on the computer um open up photoshop or illustrator and type out a logo using helvetica like i have here as much as i would love to keep this because it looks great and it was easy to do this is not the proper way because i use helvetica and if i copyright that it'll be a weak logo mark and a workaround that people have come up with and a workaround people have come up with for this is to alter it a little bit by um extending the legs and just giving it a little bit more of a custom look and they think well if i do that now it's it's a unique logo that could then get copyrighted this is my original company logo and that's not the case at all because we've used helvetica as the font and we've altered it a little making it a derivative font and that really isn't the best way you want to represent your company so we really can't do that so i know what you're thinking well how are all these companies doing it then so what they're doing is creating their logo 100 from the beginning to look like helvetica but not actually using helvetica and then altering it or they're not just straight up using helvetica so in simple terms you could create your logo to look however ish as long as from the beginning you create an original drawing you can't start with helvetica and then alter it and you can't just use helvetica those would be weak logo marks derivative fonts and that isn't really a strong way to hold up in court in case you get caught um so we are going to make the make moves letters for walking giants and i'm going to show you exactly how i'm going to do that i'm going to make a drawing that looks helvetica-ish but as you can see it is going to be a 100 original drawing from the beginning and this is the proper way to create a logo that can then get copyrighted for your company so let's jump into itreally this all right guys so welcome to the end of the video as you can see i created the entire make moves logo that looks like a hobotica font completely from scratch and again this is the proper way to make a copyrightable logo you start from scratch you vector it and then you actually submit it to the government site where you'll get a certificate of registration so what i mean by that is to start your copyright you would just go to copyright.gov make an account with them and just follow the steps to register a copyright it's really straightforward it's really simple the site gives you all information you need to just plug it in and submit it's really cheap it's only 55 and you can submit up to as many items as you want that you can fit on a sheet of paper so what i mean by that is when you go to submit you'll submit a sheet of paper size document and as many things as you could fit on that document is what will get copyrighted now that'll take about four to eight weeks the government is really slow as you guys know probably work with the dmv and other government agencies they always take forever but in about four to eight i would say maybe even 10 weeks you should get a document that looks something like this now this is a copy of my official copyrights i own about eight copyrights i copyright all the work that we make for walking giants and this is the actual certificate of registration distributed by the government sealed with the united states copyright office seal and with the registration number um as you can see the seal is here your registration number will be here the title of your work will be right here um the year was published your information will be the author the copyright claim all this stuff it is very simple the site makes it really easy to provide all information you need to um pretty much just plug and submit so i would recommend that when you go to submit your copyright document fit as many things as you can at a visibly appropriate size and uh then you could submit then you could copyright up to you know a dozen things at once for the price of one the amount of items on the document doesn't affect the price so if you could fit you know 20 things you could copyright 20 things with the price of one which is 55 so if you found this video helpful please give it a like comment below and as always subscribe we're always trying to come up with more creative cool um videos for you guys so please support the channel if you also want to get some merch link for the merch is in the description below and um yeah thank you guys for watching peace
Thanks for your comment Maryjo Trybus, have a nice day.
- Cristopher Gieseke, Staff Member
hi everyone I'm attorney aid in Durham with 180 la Co in Denver Colorado and welcome back to all up in your business in this episode of all up in your business I'm gonna talk about trademarks and copyrights and especially what they mean when it comes to a logo for your business but first let's address the fact that they're things look a little different around here that's right there are some changes going on behind the scenes at all up in your business I have relocated to beautiful sunny San Diego back to my hometown so bear with me as things might be changing in the background while I'm still unpacking and getting stuff organized and figuring out where things are gonna go you might also be wondering what's going on with this girl's hair well for those of you who have wavy frizzy hair you'll understand that if you live in a place with even a touch of humidity just straightening doesn't work so I'm embracing it and this is what I look like now so we're all just gonna have to get used to it all right and last thing before we get into it be sure to LIKE subscribe and share and I check the description for more information and additional resources and stuff too alright so in my last video I talked to you guys about some things that people commonly think are trademarks but that are not actually trademarks and in that video I mentioned really briefly that sometimes something can be both protected by trademarks and by copyright law and most commonly this applies to logos or other kinds of designs that are used for businesses and this of course raised a lot more questions from you guys about should I worry about copyright protection for my logo or should I be copywriting my logo or should I get a trademark and some just more questions coming up about how trademarks and copyrights work together specifically when it comes to logo designs that are used in so that's what we are going to dive into today specifically should you worry about a copyright a trademark or both when it comes to your business's logo so a little quick background for those of you who may not already be familiar a trademark trademark law protects words phrases logos designs symbols that are used by a business to indicate the source of their goods or services basically it prevents your competitors from using your trademark on the same or similar types of goods or services a copyright on the other hand protects creative and artistic expressions and copyright prevents anybody aside from the copyright holder from using or distributing the copyrighted work and so it's not completely uncommon for a logo to be protected under both trademark law and copyright law because a logo can be used as a source indicator for a business that's how commonly a logo is used but a logo can also be considered a work of art or a work of creative expression so a logo or some kind of a design that's used for a business can fall into both trademark and copyright categories but that's not always the case in order to be protected under copyright the logo has to have some creative or artistic element to it it can't just be stylized wording or stylized text or just common shapes or symbols it it must possess at least some minimal degree of creativity now what is that minimal degree of creativity mean there's no there's no real answer I can't tell you what that degree of minimal creativity has to be but it has to exist essentially it's like we'll know it when it's there we'll know it when it's not there and when we don't know is when these questions go into the legal process and that's how we decide this thing did have some creative expression or you know enough artistic element to it versus this thing didn't but for the most part the thing that you want to remember when it comes to copyrights is that familiar designs common patterns familiar symbols and shapes and then just designs and typography or font or text those things aren't going to be enough of a creativity or an artistic element to qualify under copyright so let's take my 180 loco logo for example this logo is a trademark because I use it as one it's a symbol and some words and a design that when I use it I'm using it as a way to indicate to the consuming public that this logo means you're working with me when you see this logo that means you're dealing with me so it's a trademark but you know it's not just words it's got this little you know circle to it and a little bit of design element to it but it's not a copyright it's not protected under copyright it's really just a circle kind of a half circle with some dots and the 180 in it and some extra words so while there is some design and creativity to it it's nothing unique it's not an art artistic expression I'm just taking commonly used shapes and make them into something that is a trademark for me so in this case my logo doesn't really qualify under copyright protection but it is edible for trademark for the record I don't have a registered trademark for my company's logo it's frankly it's not that important to me again it's just the name and a semicircle and stuff so you know you don't have to register every trademark I do of course have 180 LOC Oh the name trademarked but anyway so all of this to show you guys like yeah this isn't really a copyright but it is a trademark but then on the other hand let's look at this very popular well-known Starbucks logo again of course this is a trademark we see this logo on a cup or on a bag of coffee or on the side of a building and we know this product or the service this thing is coming from this company that we recognize this Starbucks so it's clearly a trademark but it's also protected under copyright law try Starbucks does actually have a registered copyright in this symbol in this design too primarily because of that the mermaid girl if it wasn't for her this wouldn't be a creative work it wouldn't be eligible for a copyright just the the words themselves the Starbucks you know around the logo that doesn't do much for copyright but the the girl the image herself that in itself it has enough degree of creativity that it in itself is considered a work of art essentially so Starbucks has a trademark but they also have a copyright for the same symbol but again remember the trademark and the copyright they they do very different things so whereas the trademark goes they have a trademark for the logo obviously but they also have a trademark for Starbucks just the name on its own because they want to protect that too where is this copyright for the logo even though the copyright might include the Starbucks in it the copyrights not really protecting the Starbucks name it's not protecting the Starbucks brand in the same way that a trademark does so why does all this matter again trademarks and copyrights serve very different functions and they do very different things trademark protection for the most part it only extends to the goods and services that are registered the the goods and services on the trademark application that's why we can have things like Ace Hardware and ace bandages Ace Hardware has a trademark for Ace Hardware ace panda jizz has a trade
Thanks spiljomN your participation is very much appreciated
- Cristopher Gieseke
About the author
I've studied finite geometry at Northwood University in Midland and I am an expert in technical writing. I usually feel irritated. My previous job was mechanic I held this position for 15 years, I love talking about proofreading and editing and astronomy. Huge fan of Nicky Jam I practice cycling: track and collect paper currency.
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