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antonio what brands do you recommend people ask me this question all the time and to be honest guys it's a question I can't answer correctly because the perfect brain for me is not going to be the perfect brand for you what I can do though I can give you five tips on how to find the perfect brand based off of your unique needs Jeff number one gentlemen fit is king I've talked about this numerous times on my channel it doesn't fit you don't buy it doesn't matter what brand is from and if it's 99 percent off you're not going to be wearing it you're not going to fall in love this brand because it's never going to look good on you now you can adjust clothing to a point usually about one side you can bring it down it's oftentimes difficult to let clothing out unless it's got extra fabric in it but ideally you find a brand that works for your body the way it is and you're going to have to look you're going to have to search especially if you're hard to fit if you are six foot nine 320 pounds it's hard to find clothing if you are 5 foot to a hundred pounds it's hard to find clothing so if you are you're this size you are one of those extreme ends then you definitely want to find a brand that is making clothing to suit you alright gentlemen so I've got a model for this video yes Brian get over here this guy right here is a good friend of mine I'm in Southern California and I'm like Brian you know we need to get some clothing from the Peter Manny who is the paid sponsoring this video this brand does not target me they are made for the not so tall guy Brian tell me what was your impression of when you try this clothing on right outside I mean we got the box over there you just tried this on couldn't believe if I'll everything fit me because every time you goes to shop things are usually too big you've got issues just as a not so tall guy I've been you know 5 foot 7 right yeah and so so any you guys 5 foot 5 I can tell I'm 5 foot 9 I am outside of Peter nannies range finding a brand that actually excludes a good portion of the population because you want to look at a brand who is great who is friggin awesome for 10% for 5% of the population versus a brand that tries to appease everyone's if it tries to appease everyone it fails in all respects so this is right off right out the box look at these shoulder points right here you got to make sure those shoulders fit properly because if it doesn't doesn't matter I mean yeah you could maybe take you to a master tailor or a guy that actually maybe builds leather jackets but at that point you might as well go custom then we're looking at the sleeve length pretty pretty good right on a leather jacket you know this is where you want to find a particular brand that works for you Peterman makes these leather jackets so some of you guys out there you're like Antonia I can never find a t-shirt that works for you you know boom you want to look at those points right there look at how far it goes down the arm over all the t-shirts are going to be something that you don't want to get those you know you're not going to adjust in the fit now you've got a pair of jeans on yep and one thing that you told me about the jeans is if there wasn't like basically there was an issue in the crotch area it fits you really well yeah fit amazing now throughout this video we're going to actually have a few more outfits all from Peter Manning and Brian I'll see you in a couple minutes tip number two look at the house style the house style is how the brand sees itself it's how it wants to project its image not just in its clothing but across its accessories so whenever I say Zegna and then I say maybe Volcom or I say Billabong or we say Tommy Hilfiger we say Ralph Lauren different things come to different people's money one of them is going to be skate wear swimwear another one is going to be high end luxury out of Italy but each of these have their own house brain so all of the accessories all the clothing from the sweaters to the shirts to the trousers everything they actually make in a certain house style an aesthetic that they're looking for so ideally you're able to find a brand that speaks to you that speaks to your lifestyle look at your professional needs look at your personal want make sure that the brand aligns with you tip 3 to look for and the perfect brand gentleman is build quality now if you're going for disposable clothing which I advise you not to this is stuff that you're going to be able to throw and throw out is usually going to be cheaper then build quality probably not as important to you but if you're going to be investing in a nice jacket whether that be a sports jacket that be a leather jacket you want to be getting shoes which are going to last longer than one season you want to inspect the build quality Brian come over here again we've got Peter Manning and again when I talked about how Styles you notice that this is going to be more for the professional man instantly I'm looking at okay it's a classic pattern I'm going to look here at the stitching so with shirts you want to look at stitches per inch I like to see about twelve to fourteen at least stitches per inch oh you like to see a single stitch double stitch is okay unless it's got a lot of space between it look at the quality and the sewing on of the buttons also what you can do is look on the inside of the clothing so oftentimes with a nicer lining on the inside right there instantly I can see they paid attention to the details it's one of those things I highly advise you go into the best menswear stores in your area whatever type of clothing you're looking at look at the best brand and then go look at the brand which maybe are going to be a bit more affordable and ideally you can find diamonds in the rough these are brands that are up in coming and are spending a lot they're not spending much on marketing they're putting all the money back in the clothing again what I love about Peter Manning is he actually goes directly to the consumer he doesn't have stores all over the world he's not spending a whole lot on marketing most of the money and the efforts going right into the quality of the clothing tip number four when finding the perfect brand look at its reputation so a company's reputation is what is said about it in the market we're talking about reviews we're talking about actually what your friends are saying we're talking about your trusted influencers people out there so go out there and look around see look at the positive reviews look at the negative reviews some companies though are resting on their laurels they maybe had a great reputation a decade maybe twenty years ago and so word-of-mouth a lot of people say oh I used to get my clothing here when I was in the industry but you've got to do your homework guys because some companies when they're bought out and what they do oftentimes they cut back on the quality of the materials they actually fire all of their top artists and artisans who are making this stuff because they save money but what they lose is quality bill so make sure that you look at the dates of the information being p
Thanks for your comment Leone Teaford, have a nice day.
- Tambra Torstrick, Staff Member
there are an estimated 300 million companies in the world today that's 300 million brands some brands as big as apple and coca-cola others are small as a one-person business with so many brands in the world it's getting harder to create and find a unique name so how do you create a great brand name how can you play and win the name game you start with three steps first select what type of name you want there are seven different categories of names and pretty much every brand in the world falls within one of these seven categories eponymous names like disney and burberry work by embodying the vision and beliefs of their founders these names are okay if you're feeling lazy or just have a big ego adidas is more unique it's derived from addie dassler the company's founder and tesla wasn't created by nicola tesla he died in 1943 but the name is an homage to tesla's electrical engineering achievements descriptive names like american airlines and the home depot work by telling you exactly what the company does but these names can be a mouthful and are much harder to own and protect acronyms like ge and bp are just shorthand versions of descriptive names some acronyms are more strategic kentucky fried chicken switched to kfc because fried chicken didn't sound too healthy and the hong kong and shanghai bank changed to eight that changed to hsbc to help the bank expand globally real words like uber and slack are ripped right out of a dictionary and suggest attributes or benefits uber literally means an outstanding example so it works well for a company with big broad bold ambitions beyond ride hailing now real words might seem like good ideas but in a world of 300 million companies it's getting harder to find a name it's hard to find any real words left in a dictionary composite names like facebook and ray-ban are created by gluing two words together these names have a kind of one-two punch and can be really memorable because it's so hard to find real words companies like kleenex and pinterest have invented names by changing adding or removing letters for impact now invented names can be highly unique but if you're not careful they can start to sound like pharmaceutical drugs or worse the name of a sofa from ikea associative names work by reflecting imagery meaning back to their back to the brand the amazon in south america is the world's largest river therefore the earth's biggest selection of books clothes content and so on sirius is the brightest star therefore the radio channels where you can hear the brightest stars of music and entertainment and red bull associates to a drink with bull like qualities such as power and confidence some brands are derived from non-english languages like samsung which means three stars in korean lego means play well in danish zappos comes from the spanish word sapatos for shoes and hulu comes i bet you didn't know that hulu actually comes from a chinese proverb a hulu is a bowl used to store precious things finally the seventh type is abstract names names like rolex and kodak these names have no intrinsic meaning but instead rely on the power of phonetics to create really powerful brand names okay so once you've decided what type of name you you want you need to decide what you want the name to say and look of course it's tempting to create names that talk about who created them or what you do or where you operate but the best brand names don't don't describe they stand for a big idea ones that translates into emotional appeal nike is about winning gopros about heroism apple is about simplicity and usability and google comes from the math term that's a one with a hundred zeros after it so that really big number helps support the company's really big original vision to organize the world's information so as you think about your new brand think carefully and ask yourself what's your big idea the third step is to check the name isn't already taken you might have to create hundreds of names perhaps thousands before you find one that's even available and of course don't forget to check the name means doesn't mean anything negative in other languages or countries the last thing you want is an embarrassing naming fail like this brand of toilet paper from sweden finally a few words about alphabet the parent company of google and now one of the world's most valuable companies much has been said and written about the the business strategy but i'll say a few words about the name is alphabet a great name you bet first of all the name is an idea as we all know an alphabet is a set of letters that forms the basis of all language and communication second the name provides a playful link back to the companies underneath g for google c for calico n for nest x and so on third the name encourages wall street investors buy this stock and you're making an alpha bet one that will outperform others and last of all the name is a real dictionary word which is a rare find these days now there was only one issue with alphabet car company bmw owned the url alphabet.com but you know here's the thing owningthe.com doesn't matter as much these days now that we find stuff through google search and we connect with brands through social media and smartphone apps so alphabet the company forgot about alphabet.com and instead found a shorter and more unique web address abc.xyz thank you thank you jonathan
Thanks Rocco your participation is very much appreciated
- Tambra Torstrick
About the author
I've studied computability theory at California State University, Stanislaus in Turlock and I am an expert in fluid dynamics. I usually feel weird. My previous job was court clerk I held this position for 20 years, I love talking about psychology and cosplay. Huge fan of Stephen Curry I practice snorkeling and collect non-sports trading cards.
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