How to develop brand awareness [Fact Checked]



Last updated : Sept 14, 2022
Written by : Isis Maro
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How to develop brand awareness

What is brand awareness example?

Brand awareness is the level of recognition and association by a potential customer towards your products and services. For example, if you need a cold drink, the chances are that you will think of Pepsi or Coke.

How do you increase brand visibility and awareness?

  1. Define Your Brand's Functionality.
  2. Make Your Brand More Social.
  3. Highlight Your Unique Offerings.
  4. Use SEO to the Fullest.
  5. Interact More Online.
  6. Have a Sectoral Approach.
  7. Build a Strong Digital Presence.
  8. Frequently Asked Questions.

What are the 3 types of brand awareness?

There are mainly three types of Brand Awareness – brand recall, brand recognition, brand dominance.

How do you promote your brand?

  1. Have a powerful brand presence physically. If you want to build up your reputation in the world, the first step is to make sure people see you.
  2. Your brand must appeal to people intellectually.
  3. Promote your brand content on social media.
  4. Don't Over-Promote.
  5. Prove that your brand is here to stay.

How can brand awareness be improved in marketing?

To raise awareness of your brand, you've got to be social. Post on social media about things unrelated to your product or services. Interact with your audience by asking questions, commenting on posts, or retweeting or sharing content you like.

Why is brand awareness so important?

Brand awareness is important when launching new products and services, and it drives consumers' decisions when differentiating between competing companies. It encourages repeat purchases and leads to an increase in market share and incremental sales.

Why do we need to increase brand awareness?

Brand awareness is often the first step to driving performance-marketing goals, such as leads and sales. Make people more aware of your brand — especially by targeting relevant, high-quality audiences — and you increase your chances of generating conversions and dominating your market.

What are 3 branding strategies?

The three brand strategies commonly used amongst large firms for deciding which products will contribute to which brand names are Multi-product Branding, Multi-branding, and Private Branding.

How do I start an awareness campaign?

  1. Do your research and set goals.
  2. Select the right date for your awareness campaign.
  3. Identify and define your audience.
  4. Craft your awareness campaign message.
  5. Engage ambassadors to reach and raise more.
  6. Secure your awareness campaign's sponsors.

What means brand awareness?

What Is Brand Awareness? Brand awareness is a marketing term that describes the degree of consumer recognition of a product by its name. Creating brand awareness is a key step in promoting a new product or reviving an older brand.

How do you attract customers?

  1. Offer new customers discounts and promotions.
  2. Ask for referrals.
  3. Recontact old customers.
  4. Network.
  5. Update your website.
  6. Partner with complementary businesses.
  7. Promote your expertise.
  8. Take advantage of online ratings and review sites.

What are the 4 main marketing strategies?

The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.

What are the branding methods?

  • Company Name Branding. Well-known brands leverage the popularity of their own company names to improve brand recognition.
  • Individual Branding.
  • Attitude Branding.
  • Brand Extension Branding.
  • Private-Label Branding.

How do you increase brand engagement?

  1. Hold giveaways, contests, and polls.
  2. Organize events.
  3. Personalize communications with clients on different channels.
  4. Encourage user-generated content.
  5. Ask clients for feedback.

How long does it take to build brand awareness?

Like many activities in marketing, brand awareness usually grows slowly and organically over time. How long it takes, whether 3 months to a year or even two years, will depend on a lot of factors – it especially depends on how aggressive and powerful your brand awareness strategy is.

What are the 5 stages of brand recognition?

  • Brand rejection. If someone associates your brand with something negative, they will purposely avoid your product.
  • Brand non-recognition.
  • Brand recognition.
  • Brand preference.
  • Brand loyalty.

What makes a brand successful?

Have a distinctive personality that is appropriate for your target audience. Be consistent in its messaging and design, reinforcing the position, promise and personality at each touch point. Demonstrate the value that your company provides for the customer, and how that value is created.

What are the 5 branding strategies?

  • Brand story.
  • Brand voice.
  • Brand design.
  • Brand values.
  • Brand vibe.

How long should a brand awareness campaign last?

A branding campaign, on average, runs for around three months. If you're aiming to raise brand awareness alone, you should expect your campaign to take at least that long. If you're running specific sales or promotions, you may want to run your ad campaign for the duration of those events.

What is the difference between awareness and campaign?

Typically awareness ads answer the query, “Why is this product or service beneficial to my target audience?” Awareness campaigns address the “What's in it for me?” question that consumers often ask.


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How to develop brand awareness


Comment by Sebrina Heise

what's up brand builders stephen harahan here at brandmasteracademy.com and in this video you're going to learn the number one brand awareness strategy on the market today so you can increase your familiarity and appeal with your customers and put your brand into the mind during the buying decision now i know what you're thinking facebook ads nope now if you're new to the channel and you want to build brands that go beyond the visuals using strategy psychology and creative thinking then you are in the right place hit that subscribe button and the notification bell and you'll be well on your way now raising brand awareness is the task of turning a cold audience into a warm audience to essentially put your brand in the mix when it comes to the buying decision and it is one of the most difficult tasks in the whole spectrum of branding because your competitors already have one up on you in the sense that they are already established and they already have awareness in the marketplace and what you need to do is try to grab that awareness so that your audience is aware of your brand when they're considering which brand to go with now on average your audience will need seven to eight touch points before they even register your brand in their mind so they'll see you once which is great but then they'll need to see you six seven eight times again before they'll register you as a legitimate option now there are many platforms out there that you can pay to put your messages in front of their audience and facebook is just one example now mark zuckerberg is a smart fella and naming one of their campaigns brand awareness alludes to the idea that if you pay for enough ads then over time your brand will have enough brand awareness but brand awareness is not just about getting your ads and your messages seen there's a lot more to brand awareness than that raising brand awareness is about getting your audience to understand who you are what you do that's different and the value of that difference to them and typically it's going to take multiple touch points for you to be able to get them to understand that and without a shadow of a doubt one of the best ways for you to help them understand over multiple touch points is automated email so the number one brand awareness strategy therefore is email automation now the first challenge with email automation is getting your prospects email but that's not that difficult these days if you can understand the challenges that your audience go through and then package up a very easy solution in a downloadable lead magnet then that is a hook for them to come into your world and once you have that email once you have that permission to send your audience emails then you can map out a specific series of emails that is designed to help them understand who you are what you do and how you can help them and those emails are delivered without interruption without the need for you to be there and think about it and it just happens over time and that will increase the amount of times your audience sees you and it will also help them to understand how you fit into their world so leveraging this platform you can inform entertain delight give value help them resonate through familiarity resonate through emotion and show how you can help and it's a huge opportunity to show them that understanding to show them exactly what you do and why you're different and how you can help them and this all happens on autopilot once you map out those series of emails then those emails will go out without any kind of interruption and they'll land in a very intimate place which is the inbox they're not being interrupted in their feed and you have their full attention and that is the best opportunity for you to raise awareness for you to show them that you can fit into their world so that your brand will be in the mix when it comes to that buying decision so after those seven to eight touch points you will have raised that awareness but then email automation allows you to go much further it allows you to nurture that relationship after seven to eight touch points they might be aware that your brand exists but that doesn't mean that they're ready to do business with you yet and you can use email automation not to just go for the six to seven to eight touch points but go for hundreds of touch points over months or even years to again nurture that relationship and bring them along the customer journey so they become a customer and then you continue to nurture that relationship and that at the end of the day is what branding is all about now look i'm not saying that email automation is the only tactic in fact you should definitely use multiple marketing tactics when it comes to raising your brand awareness but without a shadow of a doubt email automation is one of the most effective and one of the most efficient ways to raise the awareness of your brand to show them that you understand who they are and what they're going through and to show them that you are relevant to their world if that's what you want to do if your goal is to raise that brand awareness and to grow your brand well then email automation has to be a fundamental part of your overall marketing strategy but i'd love to hand it back over to you now i'd love to hear your experiences and your challenges when it comes to raising brand awareness do you have a strategy in place do you have individual tactics in place what's working for you what's not if you have any challenges or questions in and around brand awareness please let me know in the comments below if you like this video give it a thumbs up hit that subscribe button and the notification bell as well and let you know when i've got new videos coming out if you want actionable brand strategy tips and techniques head on over to brandmasteracademy.com get yourself signed up for the list it is free and i keep some exclusive content for that list as well and if you're interested in brand strategy and developing brand strategy from scratch then there are plenty of resources on there for you to download as well so get yourself involved but as i said i'd love to hear from you about your experiences about your challenges i'll do my best to answer all of those until next time brian like a master and i will see you in the next video


Thanks for your comment Sebrina Heise, have a nice day.
- Isis Maro, Staff Member


Comment by akawekwaM

hey everybody welcome back i want to talk to you about brand awareness in particular seven ways you can increase your brand awareness i talk a lot about the three r's so being recognized remembered and revered and brand awareness sits squarely in that recognized piece do people do customers do visitors do prospects do they recognize or do they know that you exist what do users know about your brand and when users come across your brand out there in the brand of sphere do they recognize that it's you this can include things like do they recognize your name do you recognize your color palette do they recognize your brand id your products your services your ads your content having great brand awareness is people having a deeper familiarity with your brand with your products with your services with your brand design with your brand's goals with its history with its mission having great brand awareness can teach you things like the effectiveness of your brand designer the effectiveness of your marketing or how people are receiving you how much you differ for your from your competition how well they can tell you apart so the first thing you can do to increase brand awareness is you can partner with other brands now brands partner up and create partnerships all the time some examples of this are like red bull and gopro or apple and mastercard or pottery barn and william sonoma or spotify and starbucks these are all brand partnerships and by st when you're starting out it's really beneficial to establish partnerships with other brands because what you're doing is by showing up with that brand and giving them some value you're bringing your audience to their audience and you're leveraging their audience to build your audience so make sure that you're engaging with brands that have similar purposes and similar values and similar lifestyle aspirations you want to co-publish with them so you can co-publish blog posts or articles you can do you know video interviews you can do podcast interviews you can share or show up in the same place and give value to their audience by developing those partnerships it can really build your brand and your brand awareness much faster the second way you can build brand awareness is by guest posting now you can't jump right in and write for huffington post right away you're going to have to probably start small and build credibility over time and write for larger and larger publications you want to put in your research you want to research brands that have similar audiences and similar targets and then pitch them with content you really want to do your research well because if you do you're going to have better results for your efforts and your pitches and so write a pitch email include a sample headline of the type of content that you would write or links to previous content that you've written for other brands and then pitch them with your idea and make sure to keep the pitch short because they get dozens of these emails a day and no one got time for that the third way to build brand awareness is to leverage social so people won't share your content unless you ask them to but you want to make sure that you're developing shareable content so things like graphics and infographics and quotes make sure that you're focusing on really hot topics in your industry and you shorten links so it's really easy for people to share and then you want to make sure that you engage you want to answer comments you want to ask questions you want to really engage with your audience you want to be authentic and not salesy because if you incorporate your social into your website facebook feed instagram feed it's going to drive people to your social and then drive up your brand awareness you want to share other people's content so they'll share yours they'll return that favor and then your content is getting exposed again to their audience and that's building that level of brand awareness and exposure so the fourth way to increase brand awareness is infographics everyone loves infographics ninety percent of the information that's transmitted to the human brain is transmitted visually and also we process images sixty thousand times faster than we process text so using captioned images is a great way to communicate information very quickly you want to visualize the information that you know and there's some great services for creating infographics things like visme and vengage and canva and piktochart i'll put those links in the description they're great services that make it really easy for you to develop infographics and so when you do it you want to promote the type of work that you do kind of innovative ideas the kind of resources and data that would be helpful to your customer targets or to your avatar and then you want to make sure that you push it out to the category of business that you're in and then finally you want to make sure if you're developing infographics that you brand them i can't tell you how many infographics i see out there that are being shared all over the place that don't have any branding on them the people who develop the infographic did not put their url on it or any contact information or even their brand name or their logo that's how you increase brand awareness your content getting shared with a wider audience so you want to make sure that your brand gets out there with the information that you're producing so the fifth way to increase brand awareness is publishing content publishing content is probably one of the best ways to increase brand awareness it's shareable it's evergreen so it lasts forever it increases your credibility it establishes you as a thought leader you can repurpose your content across a bunch of different platforms so if you write an article you can turn it into a podcast or you do a video you can turn it into an article you can promote your industry expertise you can champion trends you can champion innovations you can share resources so apps and services and tutorials you can give all sorts of value to your audience and that is going to make them like you better and make them want to share your stuff and that is going to increase brand awareness the sixth way to increase brand awareness is to leverage friend referrals people trust their friends my good friend chris ducker calls p2p so people to people marketing people are much more apt to follow a recommendation from a friend than they would from any kind of brand advertising there's a geometric growth geometric progression of growth in asking and leveraging friend referrals for instance if you have a tribe of 10 people and you ask them to share what you want them to share with four of their friends suddenly you've turned that into 40 brand impressions so you want to offer possibly if you can an incentive so download or some sort of valuable content to the people you're asking to share for to their friends for you dropbox did this in a really effective way when they were starting off they offered free disk space to anybody who brought in or recommended them to a friend they gave you 500 megabytes of disk space and they capped it at 1


Thanks akawekwaM your participation is very much appreciated
- Isis Maro


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