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Written by : Cecila Arai |
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hi everybody trademark attorney Josh grobin and welcome to episode 10 of ask a trademark attorney today's question is how do I claim an abandoned trademark so if you've gone on the USPTO website and you see a trademark is dead or abandoned a lot of people think that they can then just go and file for the trademark and acquire it themselves unfortunately it's not so easy a couple of things you really need to be aware of here one if the company that filed the trademark that's now dead or abandoned is still using that trademark to offer goods and services they would have a common-law right in the trademark so if you try to file and get the registration or start using the trademark yourself you could actually still be in violation of trademark rights they have and still get sued for trademark infringement the second thing to be aware of is there's probably a reason that trademark is dead or abandoned and one of the reasons could be that it was refused because it's too similar to another trademark so keep in mind that when trademarks are refused registration it's not always because there's an exact match to that trademark it could be something similar that the person that filed the original trademark is not aware of so if you go to refile the trademark you may end up finding you have the same refusal as the initial party you may also be infringing on the other trademark that's already registered that caused the refusal of the trademark in the first place ultimately if a trademark is truly abandoned or dead you can refile for the trademark and obtain the registration but you just have to file your own application and start from scratch you're not going to be able to go in and take over anybody else's trademark registration or application you just you really need to start from scratch on your own in the vast majority of cases so keep in mind that a claiming and abandoned trademark is not just as easy as it may seem and you're very likely to have to apply for the trademark yourself and go through the entire trademark application process to get that particular trademark registered I hope you found this video helpful and I'll talk to you next time you
Thanks for your comment Emeline Brocato, have a nice day.
- Cecila Arai, Staff Member
hey everybody andy nelson purpose of this video today is to show you a great example how a company tells consumers and competitors that they are claiming trademarks right here on this box so i got some squirt guns for my kids this weekend i looked at the box afterwards i had to keep this thing to show you exactly how it is done so this company right here um it's got a house name this is the house mark right here zero the big house brand name x shot that's the product so otherwise you might just think oh it's just a model name but no no no they put in tm here oh they want consumers to recognize that this is something that they really want to us people to associate with their brand with their source so you can expect that they're going to use x shot as a repeating model name over the years and they really want everyone to think x shot x shot here they think one source not uh f shot by that company and they act shot by that company they want you to think of one single company and then the real interesting one so right here fast fill tm fast fill anywhere oh it's just a sentence just tells you can fill it faster really quickly but no fast fill and they tell you that's a trademark anywhere yes it's part of a longer sentence but they want you to recognize fast fill as they think as having a distinct commercial impression so you think you hear a fast fill you hear it you see it you think of this one company even if you don't know zero you think there's one manufacturer that makes squirt guns that's the fast fill company or what have you um here's a great house they do this so they also put it on the back we fast fill in one second again they put it they put the tm next to it but they also put it in different coloring see how it's different in different color um than the one second part so that gives it a distinct commercial impression that helps build that awareness with the consumer that's a trademark that's a symbol of this company's brand um fast fill anywhere tm 2x fast fill tm so every time fastbill appears on this box and it's in other places as well the tm is next to it tm meaning trademark meaning this company is saying hey consumer please associate this symbol this pair of words with my brand with one single source of goods and at the same time messaging two competitors that's my trademark you know whether it's legally valid or not you know remains to be seen if it gets challenged in court who knows but you know i'm claiming it claim is a trademark step off back off don't go speedy filled or fast filler or anything that might lead to consumer confusion ah this is a trademark of mine and consumers associate this symbol with my brand and one source one source alone so anyway this once again is a great example uh look at the products you see on the shelf you're gonna see the same thing you're gonna see other products um that are doing the same thing and you're gonna see some products that are doing it badly so you need to be one of the companies that does it the right way anyway just like this here use tm or sm for service marks if you're selling services as opposed to goods but use that consistently repeatedly right next to your marks uh when you don't have them registered and you will start to build that association with uh your consumer and you will also be telling competitors to back off now of course if you do end up getting a federally registered trademark and then you can graduate if you will from that tm or that sm to a circle r and competitors sophisticated ones definitely know what that means means it's a registered trademark and it means that you've definitely gone to the lengths of obtaining that federal trademark registration which means you are serious extra serious about your brand but in the meantime use that tm just like these folks did and you will build and maintain and build your brand distinctiveness anyway that's it if you have any questions about this video drop me a note send me a message if someone uh would benefit from this feel free to share it uh have a good one we'll talk soon bye
Thanks Raven your participation is very much appreciated
- Cecila Arai
About the author
I've studied anarchism at University of Wisconsin-Stout in Menomonie and I am an expert in non-governmental organization (ngo) administration. I usually feel gloomy. My previous job was law clerks I held this position for 28 years, I love talking about shitposting and equestrianism. Huge fan of Shakira I practice dog sledding and collect classic cars.
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