How to brand yourself as a comedian [Deep Research]

Last updated : Aug 24, 2022

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how to brand yourself in today's video I'm going to share with you guys how to stand out in the marketplace I'm going to talk to you about how to ensure that people remember you and more importantly remember your name when they're trying to solve the problem that you solve in your business branding is really about creating a mental movie around the problem that the customer has in thinking of you so whatever whatever challenge they have in their life when they encounter that they think of your company and I'm going to talk to you guys actually how to really extract that from you you know I've been building companies now for 17 years I'm on my sixth company and everyone I've sat down with branding specialists I've worked with positioning people with the best marketers to really just understand what makes a great brand and how do you incorporate that in your business you know whew and not too long ago I was actually contacted by my sister-in-law and she was a real estate agent and she wanted to ask me you know Dan how do you think about branding cuz she's heard me talk about this with so many different people and I said here's the deal you know buy some food come over to dinner bring the kids and we'll sit down and we'll chat about your brand I'll walk you through my framework for doing that and at the end of it she looked at me and she said where did you come up with this and I'm like it's just years of studying it of being such a student around really what makes companies stand out in the marketplace and that's why I want to shoot this video so that I can share it with you guys all at home so the first thing you need to understand is your values right every person has values they have a belief system that drives every decision they make the way they operate the way they act in the world you have them and the question to ask is you know if you have kids or you have just your loved ones and it was the end of your days and you can only share with them you know five to ten beliefs or values what would they be that is powerful stuff because when you can get down to the core of what makes you tick of how you operate or kind of the things that you've learned throughout your life that is what's going to change everything and getting to that foundational level of value is step number one you can't build a brand from that I don't believe you can manufacture a brand it is extracted by the from the soul of the entrepreneur so this is the first step is to just figure out what do you believe in what are your values and write them down five to ten maybe seven get that list the second step is to really understand who's your core customer and and here's the way I look at it is who would you love to do business with and the trick is is not only love but actually that has money because those are two parts that you need to ensure you have and the way I do that is I always ask people it's like well who's a customer that you you that you've had over the last few months that you absolutely adore that you love that if you had a thousand of those people that you would just be popped to go to work every day because that is the fallacy is businesses yes it's about solving a problem that you're passionate about but the truth is you also get to choose your customers because if you're work for the wrong type of customer and you don't like them or you know that they're stingy or they're rude or whatever they are you're going to hate your day so choosing that core customer that you love and that has money is the second step in naming them so I just say okay whoever that customer when I asked you you know who have you really enjoyed working with recently just put their name to that core customer identity once you have that you've got the foundation the values then you talk about the core customer this is the perfect person I would love to serve in my business then the third aspect is what your irresistible offer right what are you going to do that's going to make you stand out in the market what are you willing to offer what guarantee some people call it a risk reversal like thinking about from their position if it's a major investment like buying a house or if it's something even as simple as like you know what what place should I bring my dog to get manicured those are decisions that they're going to have you no hesitation around and you need to create an irresistible offer so that thing that's going to make them want to kind of reach out to you that also meets and attracts the core customer those two things need to work together but a lot of people are using education you know I was recently talking to a friend that runs a large sales organization and they explained to me that recently and you know they do air purification that they have this machine for air purification and what they did is they change and renamed their whole sales team to air quality special all right not salespeople air quality specialist and what they offer is a free air assessment to let you know if you're up to code so that's an irresistible offer if I had a big apartment building or a commercial building and I needed to know the air quality I'm going to call the air quality specialist have them come in do the assessment and then let them let me kind of hear from them what they what they recommend and I think that is the way you need to think about the irresistible offer but you get those three things you figure out what drives you your values that foundation you identify and you focus in on that customer that you would absolutely love to serve and then figure out some kind of offer that you can present to them from their point of view that's irresistible that's how you build a brand that people love that's how you ensure they don't forget your name and that you are remarkable in your market so with that I want to invite you to subscribe to my newsletter to get other business tips and strategies exclusive to you and as per usual I want to challenge you to live a bigger life and a bigger business I'll see you next Monday

Thanks for your comment Latisha Kovaleski, have a nice day.
- Julio Preisler, Staff Member

so how do you brand yourself on social media in such a way that your content stands out and that you get noticed in this video I'm gonna be sharing three power tips that you can apply right away hey what's up Sean here with thick media bring you the best tips and tools for building your influence with online video and on this channel we do a lot of tech gear reviews as well as strategy videos just like this one so if you're new here consider subscribing so one of the most important aspects of getting noticed on social media and standing out on YouTube is having a strong and clear brand one of the things I've learned is that if your marketing and your branding is confusing you're probably losing online and so I found that if we can clarify our messaging our branding that we can begin to grow faster on YouTube and recently we did a deep dive training breaking down some specific tips and questions to ask so you can clarify your brand even more and have a greater impact so let's actually cut over to that training right now and get into it these are three fatal YouTube mistakes that really could be destroying your growth they really can be very very harmful but when we fix them you could see massive results and mistake number one is a lack of clarity a lack of clarity and here's the quote if you try and reach everybody you will end up reaching nobody so when it comes to building your influence on YouTube I've got three clarity power questions for you and that's this who's your target audience who are you trying to reach on YouTube a good sign that you've got some work to do is if you don't have good answers for these questions these are like the foundation of success on YouTube like the foundation of taking a strategic thoughtful approach to growth so who's your target audience like who you're trying to reach and the answer can't be everybody cuz it doesn't work if you try and reach everybody you'll end up reaching nobody what is your value proposition to them as a second question like basically that means what kind of content are you posting and how often you know so so if I know I am trying to reach people were interested in video therefore my target audience is not people who are interested in learning how to cook better I'm not gonna be able to help you there my target audience is not people are interested in learning how to get the biceps because I don't got the biceps so I'm not gonna be able to help to get you that result but if you are interested in learning I do video may you heard my story you know like you're like okay I've been doing videos since 2003 so I'm here to help people that want to learn video right what's the value proposition well weekly content that will and I told you how often weekly right so for yourself and this is why I want you to be taking notes journaling because this is some time to do some work this is a workshop this is a masterclass don't just get some information Johnson did get put some plans down put some ideas down get your goals on paper get some clarity on the paper and then who are you and how do you help people this might be a little bit of a rephrasing of the first to these three power questions are critical to really standing out online and getting noticed and here's a great example of how to not do this from my early days on youtube so this is my shawn candle channel nothing really happening with that right now and you can see these videos six years old five years old whatever let's just look at some of the different videos here so this is a you can see if there's kettle bells and some like diet stuff it's a health and fitness video right there over here is a travel video ziplining in Vegas over here is when we started vlogging so we've logged for a while um right here is a pet product review yeah that's what that is bark box review this is a cooking video it's a recipe for garlic green beans quick and easy and over here is a movie review enough spider-man the amazing spider-man and so I don't know if you're seeing what I'm seeing but this is a good example of a lack of clarity of failing on those three questions but let's be honest right I mean come on we are all we all got to learn somewhere and can you relate to this like let me know if this kind of looks like your YouTube channel like if someone was to land on your channel they'll be like dude what is this about like is this a movie review channel is it like a cook like what is happening here you know the reason I love helping people and doing trainings like this it's because I want to save you years mistakes man I've made the mistakes I've done I've wandered in the desert for years posting videos and just being like man what's happening you know like wouldn't a movie review and then some vlogs and then a pet product review of course that makes sense it doesn't it is it's it's random and to be honest how can anybody follow you if you don't know where you're going right and that brings us to the goldfish test your YouTube channel and to be honest all of your online marketing branding website needs to pass the goldfish test Sean what is the goldfish test I'm glad you asked and what it is is they did a study recently that discovered that goldfish have a nine second attention span but that humans because of social media because of like all these distractions and because of our tension being split all over the place have a six to eight second attention span so I've got good news for you you've got the attention span of a goldfish or not quite as good right and it's also bad news because I mean maybe you're like Sean and I can relate to that because I really do I'm like I'm checking Instagram and my wife's like hey what are we doing tonight and we're like what on it you know what I mean like maybe you can relate to being a little a DD or just like having your attention all over the place in today's culture right the thing is though this matters so much for making sense online breaking through and growing with video and it's the goldfish test it's does your channel make sense in seven seconds or less does your YouTube channel make sense in seven seconds or less so the most recent YouTube channel we've started it's called video influencers let me know if you've actually are here because the video influencers tell me in the comments and I believe it's also the channel with the most clarity because it started after all of this wandering right I've all these lessons I've learned we were when we started it I was like man this thing's crystal clear like we know what we're doing from the beginning like we started right and so just a couple things like one of the questions we would ask right who are you I'm Sean kennel you know and Benji also we co-founded this channel together what do we do interviews and training videos to help you build your influence income and impact with YouTube and online video cool the name video influencers it's not audio influencers it's not podcast influencer you know it's not how to cook vegan low-fat raw materials or raw meals whatever it's video video influencers and the other thing is whether you actually say on your cov

Thanks gitana007N your participation is very much appreciated
- Julio Preisler

About the author

Julio Preisler

I've studied information technology at Georgetown University in Washington and I am an expert in interaction design. I usually feel blah. My previous job was railroad conductors and yardmasters I held this position for 20 years, I love talking about water sports and glass blowing. Huge fan of Lucy Hale I practice unicycling and collect film posters.