how to brand yourself as a car salesman [Fact-Checked]



Last updated : Sept 5, 2022
Written by : Romeo Reading
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how to brand yourself as a car salesman

How do car salesmen attract more customers?

  1. Focus on personalization.
  2. Support car buyers' independent research.
  3. Turn your dealership website into a conversion powerhouse.
  4. Capitalize on word-of-mouth marketing.
  5. Engage past customers with targeted promotions.

How should a car salesman dress?

The standard car salesman dress code is business casual (button down with tie and slacks) in the colder months, and khakis with a branded polo shirt in the warmer months. Although there are dealers that want you to wear a suit 365 days a year, their numbers are dwindling.

What makes a good car salesman?

Car salespeople rely on communication, negotiating, and people skills — these skills can be developed in a sales or customer service role. Experience working face-to-face with clients and customers (e.g., retail sales) will help you excel in this role.

How can I increase my car sales?

  1. Increase your availability.
  2. Analyze your pricing.
  3. Be smart when stocking your inventory.
  4. Offer unique customer incentives.
  5. Streamline your daily routine.
  6. Improve your team's communication skills.
  7. Monitor accountability.

How do you convince a client to buy a car?

  1. Begin by Introducing Yourself.
  2. Smile!
  3. Gauge What a Customer Is Looking For.
  4. Offer to Show Someone Cars They'll Like.
  5. Explain Only the Key Features of Cars.
  6. Point Out Specials and Promotions.

Can you make good money as a car salesman?

While ZipRecruiter is seeing salaries as high as $117,176 and as low as $18,867, the majority of CAR Salesman salaries currently range between $24,825 (25th percentile) to $54,616 (75th percentile) with top earners (90th percentile) making $88,875 annually in California.

What should a female car salesman wear?

So dress as dressy as possible, perhaps a white collared shirt, long sleeves, nice slacks or dark dress skirt, dark dress high heels or shoes.

What should a car sales woman wear?

Dress affects success. Whether your dealership chooses suits or casual-professional attire, choose a neutral color palette. Clothing should be clean and pressed, and team members need to maintain a neat appearance. Comfortable, but professional work shoes are essential, especially with all the walking involved.

Can a woman be a car salesman?

Let's get the obvious out of the way first: the auto industry is a male-dominated industry. Auto dealerships are no exception. In fact, the Bureau of Labor Statistics has shown that women only make up about 21.4% of all employees at auto dealers.

How stressful is being a car salesman?

Car sales is one of the most stressful jobs that there is—next to air traffic controller and heart surgeon. No, you don't have thousands of people's lives at stake...just one: yours. If you don't make enough sales, you'll have wasted all of your time working for nothing. You'll probably also get fired.

Is being a car salesman worth it?

Earning potential for car salesmen is all over the board, with PayScale estimating pay ranges from $19,000 to $84,000, with an average income landing at just under $40,000 per year.

What are the most effective sales techniques?

  • Be systematic about generating leads.
  • Know your sales cycle.
  • Know your numbers.
  • Actively seek referrals.
  • Focus on securing appointments.
  • Get ready for objections.
  • Follow up and listen.

How do you attract customers?

  1. Offer new customers discounts and promotions.
  2. Ask for referrals.
  3. Recontact old customers.
  4. Network.
  5. Update your website.
  6. Partner with complementary businesses.
  7. Promote your expertise.
  8. Take advantage of online ratings and review sites.

Who is the top car salesman?

For more than 40 years, Joe Girard has been the undisputed king of sales. That's according to the Guinness Book of World Records that recognized Girard back in 1973 for selling — are you ready? — a whopping 1,425 cars in a single year.

What is the turnover rate for car salesman?

The employee turnover rate in the automotive industry is 46%1, an all-time high. This level of turnover is unsustainable. Slow population growth and higher rates of retirement, among other factors, make ongoing and worsening labor shortages a very real possibility.

What motivates a car salesman?

It is assumed that salespeople are all motivated by the same thing: money. And for many that's all they need. But many of us in sales are motivated by the respect of their peers, the desire to be part of a team, or simply the feeling of being needed. Some of us just want to be told "Good job" once in a while.

How can I attract a car to buyers?

  1. Be creative with incentives.
  2. Offer more than car sales.
  3. Invest in your sales team.
  4. Keep up with the trends.
  5. Have an online presence.
  6. Publish testimonials on your website.

What motivates buying a car?

A recent study of automobile buyers has concluded that there are only two critical factors that influence car-buying decisions in the United States: "product excellence" and "cost of ownership." According to the Booz Allen consultancy, which conducted the study, these two factors account for about 90% of the perceived ...

Is car sales a good career 2022?

About 23 percent of employees will look for a new job in 2022, according to a recent poll of American workers by ResumeBuilder.com.

What sales jobs pay the most?

  • Sales engineer. Glassdoor salary range: $68,000-$185,000.
  • Software sales rep. Glassdoor salary range: $50,000-$141,000.
  • Realtor.
  • Pharmaceutical sales.
  • Major gifts officer.
  • Medical device sales rep.
  • Recruiter.


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how to brand yourself as a car salesman


Comment by Federico Legrant

what's up YouTube it's your boy Tony Swedberg I'm here with Billy and the reason I'm making this video is because after I heard about how many cars this kid not kid but man 23 years old came into the car business right out of college real young accessible he's got his bachelor degree only 23 years old came in and sold how many cars did you sell so 33 33 cars broke the record at the store it was how much was it before that I think it was like 22 brownie to actually broke my own personal record three different times okay so he set a record broke his own record and now he's just pretty much just trying to beat himself which you should never compare yourself to somebody sometimes it's fun to be competitive but you know just being a better you every single day every single month so what's your number one tip that you would say for somebody coming into the car business new or someone who's not selling as many cars is it put in more hours Internet Department what do you think so my personal opinion is it's gonna be a combination of everything you know come to make the sale it's gonna come down to if you can make the customer trust you within that that first meet and greet because that's the biggest thing some people are gonna come off and they're gonna come off too pushy or too much as a salesman if you come off as their friend and they trust you right off the bat and you gain their trust the cross is gonna move quicker it's gonna move more efficiently and you're gonna do less negotiating because the people are going to trust you like one of my clients literally asked me after I brought impressed are like cuz they trust me so much they're like what do you think I should do and if a customer can ever ask you that that's the greatest feeling ever because I have had somebody ask me that see that's awesome so 33 cars I mean you must have been working a lot did you were you working bell-to-bell nine and nine or so I I was putting in more hours than everyone I had a lot more people in the showroom compared to others because I was putting in a lot more hours so you know I'd come in early I'd grind I take all my leads you know do all my follow up and you know just just work and doing the grind believing in yourself making your time efficient rather than just wasting time and you're gonna get a lot done and you know what really impressed me with him and why we're on the camera right now is 33 cars to me is very impressive but every single month he's continuing to you know put out 25 to 30 cars consistently and I just want to know where you get the drive motivation comes at first you know have that good first month and prove yourself to the managers but I see a lot of people proven themselves to the managers and everybody around them and then they kind of fall off and hang out how did you stay so consistent was it like the paychecks were real big do you have like a goal are you trying to buy a house are you trying to you know do something I mean what is it that just gave you that drive so at first you know it was more of wanting to prove to myself that I'm able to do it and not only to myself too so everyone you know you're new no one believes in you nobody knows who you are yet so you know I I wanted to make an impression on everyone that way the managers know who I am and then after that to continue doing it it was pretty much just you know progression I love progression if you're not progressing you know you're not doing something right and in this business you know it's very cutthroat so you could sell thirty five months in a row but after that you dropped below 20 and there's another top dog it doesn't matter this job is all about now-now-now so when the time comes for a manager spot if you're not you know if you're not selling at 30 30 at that time and someone else is guess what you're not gonna get that management spot so if you ever want to move up in this business you just have to continually you know putting in the work continually grinding and getting better because tomorrow some another stuff might come in and they might take your spot so he has a brother in finance and I can tell you know he probably gave them some you know some tips on how he got into finance and that's exactly I mean those are wise words you guys have to realize that when you're gonna get promoted they're not going to be like oh he's capable of selling 33 cars no they're gonna see consistently month after month are you you know are you strong enough to make it are you strong enough to go to that next level are you like management material are you a leader are you you know positive all the time or you you know blackened people out or whatever so there's just a lot of things that go into getting promoted anything else for your tips the way you dress you know just try to look clean I you know I try to keep the face nice and clean you know keep the shirt tucked in just be able to relate to every single customer you know some you know if you can dress and look clean enough and you have the you know the looks you can kind of build that rapport with every single customer and that's pretty much it so be surprisingly unconfrontational you know right when you come in if someone's like oh I'm just looking don't worry I already sold a car today my name is Tony you know something that just makes them feel comfortable they take down their guard and that's very important there you seem different than other people you know people seem to care too much when they're trying to sell a car he just got off of a phone call before this and you know he said you know if their scratches or anything wrong with the car you know you don't have to buy it no big deal at all you just hand me the keys back and I'll return the car you know just making them feel extremely comfortable that nothing is gonna go wrong and when people are that comfortable with you you know they buy very true and if you want more tips you got to continually watching Tony's and like oh they're video soon okay so guys though Tony actually helped me with my closing techniques cuz coming right out of college you know I knew I had the brain I knew I can you know catch a hang of everything but you know scrolling through YouTube one day I was like you know how do these top people do it you know I just googled how to close best car sales and of course I found Tony and I started watching his videos and I actually used some of his closes within my first month and surprisingly they worked so you know I now I just used those and I try to just make everything better so if you you know I mean you just follow his tips it'll definitely help with the success the car business is like its own little world that's crazy when I met him you know I wanted to come down here to his dealership and he said he would give me an interview so he's only five six months in and he's putting away money like crazy saving tens of thousands of dollars so if you guys you know want to retire at a young age or you guys want to start your own business or something you know the car business can definitely give you that capital to start and do whatever you want so it's


Thanks for your comment Federico Legrant, have a nice day.
- Romeo Reading, Staff Member


Comment by eis4px

hey guys what's up it's andy elliot in this video i'm going to show you how to market yourself as a car salesman let's get ready to generate more leads hey guys what's up it's andy alright so in this video i'm going to talk to you about a little bit of lead generation but really how to market and brand yourself as a car salesman this is extremely important how i average 70 to 80 cars a month as a sales pro was by marketing and branding and lead generation i'm going to give you some tips in this video to show you how to scale for free doesn't cost you anything just pay attention get a pin a piece of paper and then when we're done if you really are like you know what i want to go to a whole new level if you look in the description box below you'll see under courses right you'll see branding marketing and lead generation social media course you'll see it branding marketing social media lead generation course i show you number one how i sold 70 to 80 cars a month when i sold but also how i built a 40 million dollar a year business now as a sales trainer by doing free social media just like you can i literally show you step by step how to become the number one car sales pro in the country so everybody will know who you are what you do how great you are what you do and where you're at you want to dominate your backyard and take over like never before let me give you some free training and then you can check out the branding and marketing course get it train on it now it'll change your life forever all right let's get to it number one let's talk about some simple things and by the way you may see something that i tell you to do and you're like man tried it didn't work okay wait a minute maybe you're not doing something just right i currently train about 250 000 sales people around the country i got tons of them making a half a million a year selling cars i know exactly what they do in their branding marketing lead generation and strategies i've helped them do it i help them dial it in and we're always tweaking and changing it every few months so when you say something doesn't work i believe if i tell you it works it does work but maybe you're not doing it just right and you need a little bit of a tweet okay so number one let's talk about facebook marketplace facebook created a marketplace that was free to post cars on okay that facebook marketplace doesn't cost you a dollar but right now when everybody's dying for inventory and they're trying to get cars you have pre-owned cars for sale on your lot that you can take pictures of post descriptions on tell a beautiful story about how nice the car is and you can get calls dms and sell that vehicle straight to you that is facebook marketplace i would highly recommend doing it but you got to be great at it you're just copying and pasting dealership pictures and all that stuff you're not going to kill it i'll show you how to go to the next level also ads i put facebook ads look if you've got a personality okay you've done a good job selling and you really want to push yourself to another level maybe you live in a market like people with less than perfect credit you may say hey if you got damaged credit out there and you need to get yourself a vehicle i can help you you see that could be a little ad that you run you shoot it around to a 30 mile radius and people start messaging you that they need help buying a car and that would be called running facebook ads i teach all that in the branding and marketing course so you don't have to guess and do the pay and spray method you actually do it the right way and the money that you spend on your facebook ads you get a huge return on it let's go to the next one phone talk about phones for just a second okay this is a quick one i put orphan owners look you work in the dealership salespeople used to work there they don't anymore pick up the phone hey it's andy down here at abc motors just wanted to reach out you bought your car from john 2018 number one john's not here anymore i'm i'm been the one assigned to your account do you still have the 2018 toyota camry yes beautiful what i'd like you to do i wanted to give you my personal cell phone number if you would save my number in your phone if you need help with anything i'd like for you to have a new point of contact to reach out to guys brand yourself through the phone okay does that cost you any money no it costs some sweat equity right that's a big powerful way i took over a giant database when i started at the dealership and by the way if you're too good to make some calls sometimes when mark cuban bought his first nba basketball company he literally went through the white pages and called everybody and say it's mark cuban i own the basketball team i want to invite you out to a game okay successful people go through and do the work that needs to be done to build the empire that they want to build all right let's talk about your personal and your business facebook account this is going to be your personal facebook page i'm going to ask you a question do you have 5 000 friends right now if you have 5 000 friends and you're using your facebook every day you need to open yourself up a business page okay we have unlimited people that can go and like your business page so we're going to use your business page but if you've got 700 friends let's not worry about a business page right now let's max out the 5000 on the personal page that way you can get good at using facebook before we go to your business page so you want to post a deal of the day on your facebook the special card that you're having at your store plus you want to go facebook live and tell everybody every single day that you're the person they need to be doing business with and why why guys just helped miss johnson last night she's here with me guys look how amazing she is miss johnson got herself a new vehicle miss johnson why did you purchase your car from us she said because i treated you so amazing that you were like how could i not right can you tell them i didn't just say that she said it right and by the way guys look if you want more money for your trade than what it's worth she did i gave it to her right maybe you feel the same way let me do the same for you guys it's just getting on your facebook live and leveraging social media okay so facebook live facebook page and your facebook business page if you've maxed it out let's talk about craigslist i hear people all the time say andy craigslist is dead i'm like okay listen i just talked to a lady who has a craigslist department listen she's an owner she has a dealership two people post the pre-owned inventory every day on craigslist for sale they sold 78 cars last month with two people craigslist dead come on man i trained both of them they're killing it if you need some help you can text me 918-210254 i'll give you some tips on how to crush it with craigslist a lot of things have changed but what hasn't right it's time to elevate and get good at it craigslist is still hot especially if you've got the right inventory neat specific pieces and i can explain to you what that is local community


Thanks eis4px your participation is very much appreciated
- Romeo Reading


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