how to brand a document [Fact-Checked]



Last updated : Sept 24, 2022
Written by : Kallie Sturdy
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how to brand a document

How do you create a branding document?

  1. Kick off your brand style guide with a great brand story.
  2. Use logo guidelines to create a recognizable brand signature.
  3. Include your brand's core color palette.
  4. Dictate your typography hierarchy.
  5. Define your brand voice.
  6. Specify the imagery and iconography that makes up your visual style.

What should a branding document contain?

  1. Information about your brand's history, mission, values, and vision.
  2. Guidelines on logo usage including color palette, file format(s), minimum and maximum sizes, contexts, spacing, and usage permissions e.g where it should and shouldn't appear.

What is a branding document?

A brand guide is a document that details a company's visual identity, along with rules and guidelines for any public-facing communication. Brand guides set forth rules for official logo usage, font type and color, typography, and tone, along with the brand's mission statement, positioning, identity, and values.

How can I make my documents more attractive?

  1. USE EXTENDED TYPE.
  2. LINE AND PARAGRAPH SPACING.
  3. USE CONTRACTING FONTS AND SIZES.
  4. REMEMBER THAT LESS IS MORE.
  5. ALIGN ALL PARAGRAPHS TO THE LEFT.
  6. INDENT THE FIRST LINES OF YOUR PARAGRAPHS.
  7. ADD IMAGES BETWEEN YOUR PARAGRAPHS.
  8. CONSIDER DOCUMENT AUTOMATION.

What is the brand strategy?

Brand strategy is part of a business plan that outlines how the company will build rapport and favorability within the market. The goal of a brand strategy is to become memorable in the eyes of the consumer so that they decide to patronize your business over the competition.

How do you brand a product?

  1. Research your target audience and your competitors.
  2. Pick your focus and personality.
  3. Choose your business name.
  4. Write your slogan.
  5. Choose the look of your brand (colors and font).
  6. Design your brand logo.
  7. Apply your branding across your business.

What are the 6 essential elements of a brand style guide?

  • Logo. Your brand style guide should include all variations of your logo, including your primary logo, secondary logo and submarks.
  • Logo Usage.
  • Color Palette.
  • Fonts / Typography.
  • Imagery.
  • Brand Tone/Voice.

What's in a brand style guide?

A brand style guide is a holistic set of standards that defines your company's branding. It references grammar, tone, logo usage, colors, visuals, word usage, point of view, and more.

What is a brand style?

Brand Styling is the art of using type, colour, pattern, illustration and texture to communicate a carefully considered and highly intentional message. One that will help you attract the right sorts of clients, compel them to do business with you and enable you to get where you want to be, faster.

What are the elements of a brand?

  • Brand voice.
  • Brand identity.
  • Brand promise.
  • Brand values.
  • Brand targeting.
  • Brand positioning.

What are branding standards?

Brand standards are a set of rules and guidelines that protect the look and feel of your organization. It provides a standardized approach to creative work in order to uphold the integrity of the brand. Simply put, the brand standards are far more important than the logo itself.

Why do you need a branding guide?

Brand guidelines are the set of rules that define the overall look and feel of your brand. They help you build a brand identity that your audience can recognize across all platforms. A comprehensive brand style guide outlines everything from your typography and color palette to your tone of voice and mission statement.

How do you make a document less boring?

  1. Step 1: Put Space between Paragraphs.
  2. Step 2: Get Rid of those Nasty Indents.
  3. Step 3: Use Two Contrasting Fonts (other than the defaults) and Sizes.
  4. Step 4: Shrink Your Line Length.
  5. Step 5: Add Some Space between the Lines.

What are the 4 branding strategies?

4 Brand Growth Strategies The four brand strategies are line extension, brand extension, new brand strategy, and flanker/fight brand strategy.

What are the 5 parts of branding?

The process of branding is complete only when you have carefully defined and considered these five key elements: promise, position, personality traits, story and associations.

What are the 5 branding strategies?

  • Brand story.
  • Brand voice.
  • Brand design.
  • Brand values.
  • Brand vibe.

How is branding done?

Branding is a process which involves creating a specific name, logo, and an image of a particular product, service or company. This is done to attract customers. It is usually done through advertising with a consistent theme.

What is branding and examples?

Branding is the process of communicating a unique selling proposition, or differential, that sets a product or service apart from the competition. Examples of branding techniques include the use of logos, taglines, jingles or mascots.

What are the types of branding?

  • Personal branding.
  • Product branding.
  • Service branding.
  • Retail branding.
  • Cultural and geographic branding.
  • Corporate branding.
  • Online branding.
  • Offline branding.

What are 3 things which should be consistent to include in a style guide?

Your style guide should give clear directions on how to put your brand into words as well as what to avoid. You should also determine writing style guidelines that cover grammar, punctuation, spelling and usage.


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how to brand a document


Comment by Ezra Hardgrave

hi I'm Tony Hardy founder and director of County care of a Brandon web design and content creation agency based out of life in sunny Northumberland and welcome to building better brands in today's episode we're talking about brand guidelines some people call this brand identity guides a brand group could brand manual it's all the same it's a PDF document that you can handle that someone to get a thorough understanding of your brand and your business where a lot of businesses go wrong here though is they only include the identity itself when really a good comprehensive set of brand guidelines should also include things they can France strategy your vision your mission statements and all sorts of things like that so why a brand guidelines important for your business now whether you like it or not you're possibly not always going to be working with your chosen branding agency obviously that is the ideal and preferred route however let's say you're running a TV campaign or buying some print advertising there may be a quick turnaround time you may need to just hand over a document and say okay this is how our brand looks please follow these guidelines and you create an advert that works and looks like part of our brand identity perhaps you've even fell out with your branding agency the identity in the logic that they came up with behind the brand is still in good stead for you actually moving away from them now and you need to take this identity to another company to work with and that's when the identity guidelines are coming into play by giving some it's it's essentially the ultimate playbook to your business and your brand that anyone can pickle look I read through and understand every single thing there is to know about your strategy and your identity so who should create brand identity guidelines for your business naturally the agency involved in working with you to create your identity or rebrand your business should be handing over the complete set of guidelines at the end of the project so in the proposal stage make sure that the line item brand identity guidelines is there that they've listed out for filling food in there because at the end of that process you want something that they hand of an tip this is exactly how our business looks and since moving forward what should be included in brown guidelines just like anything in the branding and design world you could go for a simplified approach or something more comprehensive if you're a small business or a start-up you could probably get away with something a little bit like that then if you're a massive corporation with lots and lots of moving parts essentially what goes in there is up to you in the type of business that you are but let's have a look and break down some of the key elements that should be in your brand identity guidelines the first thing that we think should be in there is your brand strategy you taller voice your messaging and your brand mission without that and came you don't really have a foundation for the identity and it's important that people understand what it is that your business is all about at the core level the law design you've got a shiny new logo so you need to make sure it's in your brand guidelines and on top of that make sure you've got plenty of local variations in there you want a full color logo a mono Louisville a vertical knockoff and a horizontal lockup and also any other kind of isolated elements maybe just the tape on it's on the icon itself on its own make sure all of that is put into the guidelines the wall spacing it's important that not only do you include the logos but you need to also put in the space that your logo should seen how far it should be from the right left top and bottom edges of paper to avoid the designs looking cluttered and overcrowded brand typography what is the font family and the typeface that you use for your brand what do you use for headlines sub headlines and body copy make sure they're all going so people know where to get the fonts from and exactly how to use brand colors it's important that you have both RGB and CMYK values of your brand colors in your guideline RGB is used for cause on the web CMYK is used for print also you want to include any Pantone tour spot color references within your guidelines brand imagery are using force using collage IES and video imagery is super important and should form a key part of your visual guidelines you don't want people using horrible stock photos of women with headset when really you're all about illustration or cool quirky little animations brand imagery plays a key role in your brand guidelines stationery design not only should you include cars and type you should also include mock-ups for business cards letterheads and any other simple straightforward print materials that your brand might require in the future and finally a website style guide you shouldn't just assume a miss damaged in fact you should never assume that a brand is only going to be seen offline 99.999% recurrent of brands are gonna be seen online as such akane we've started including website style guides in or brand guideline and what we do there is you put in the fonts the sizes the colors subtle background colors it's the same sort of things that go through the rest of the identity guide but specifically with your website in might at the end of the day your brand guidelines are the complete guide to your business from the strategy to the identity and to your website you need to make sure that your brand guidelines can be handed over to anyone and they'll understand everything about your business and that's it if you've enjoyed this video like comment subscribe to the channel and we'll see you again on building better brands


Thanks for your comment Ezra Hardgrave, have a nice day.
- Kallie Sturdy, Staff Member


Comment by EpherywerravE0

hey guys in this video I am going to show you how to set up a branded Google Doc so any time you are sending documents to clients or to other people that you work with everything looks like it matches your brand because sometimes Google Docs can look a little sterile and unprofessional so this spices it up in a way so you don't have to go in every single time and like change the colors and the fonts and the sizing and all of that good stuff so this we're going to actually start over and up to the top here and go into new document and I am going to at first go into insert I'm going to go into headers and footers I'm going to click header and I'm going to go into insert again and I'm going to go into image and you may have it in your drive you may have it uploaded from your computer but you may want to upload from your computer what you're basically going to want to grab your logo and see if I can find a quick and dirty wand just for the sake of being able to it's here I swear it is you this is me searching for photos all the time okie-dokie karaoke where is it well you know what we could just use this right here I will use the Phoebe come see if it enters the convent and if you want to Center it or make it smaller just grab it to make it smaller smaller and then Center okay there's your header and then we're gonna type in title and subtitle oops yeah holes alright uh heading 1 heading 3 heading 4 and then we're gonna put in our boss and what you're gonna do is right now Joseph in sons is my brand font and I've already changed it but most likely this is going to say Arial if you've done nothing so if we come in here and you highlight it and you come up to your text I've already set these up but if you didn't have this all set up it would just basically have what was the default settings so here you just go in and you'll go in and you'll put in you'll just do whatever you want your break color should be so let's say you want title to be black and then you want the background the the background of it to be one of your brain colors and if you have that explode so you're in college you just put it in here so let's see where is this is my document nope did I close it out here let's do this so here's my document with all my brain colors on it which whether you've done out or you've had a website designer do it if you have the hex code you just grab these command C come in to your brand that's the one I've already created come in here and you just put it in here oops that says head anyone that's not what we want 20 20 so I'm trying to I'm just copying it and you just put it into your hex codes and there you go and then if you depending on what you want for your background color if you want it to be a highlight of let's say a different color or you want and then you want your subtitle you just come in here and you choose your fonts so here's the thing that bugs me about google fonts you can also come in for more fonts you can look in here at this time it is not possible to download your own fonts I don't know if that's ever going to change but like one of my fonts that is one of my brilliant thoughts is I purchased from creative market and it comes in like a TT f or w TF or OTF that is not possible for me to get in Google Docs at this time but because Joseph and science isn't is more of the common font that I can get so depending on what your phone is like if it's Oswald or let's say where some other ones like obviously Helvetica Hmong Sarat obvious these are all way more common ones and then you can come in here to more fun more phones and then there's also another thing that you can do called add-ons and you can do extension ponts you'll just come up here and you'll say get add-ons and you'll come over here and you'll type in extension bugs it's dense it's fonts in my bad and then you just load that on I already have it loaded so I'm not going to go through that again but that just gives you more possibility for it being your font but because I purchase mine from like a designer from creative market it's not in there so at this time I'm just using Joseph in science for all of my title headings which is a bummer because I'd like to do signatures with a like signature font and that's not okay that's not available okay so we come in here we do subtitle Joseph in sound and like if you click on the arrow over you'll see that there's like more options than like not every font has this but you know if yours does great to differentiate so you come in here and let's see it will do you'll do this for each one of yours let's pretend that you did you load it all your brand colors in you change it to each font to let see and then you can change the size too so subtitle let's make it I don't know 24 and we can make the title 36 heading 1 you can keep that as black and maybe make it is 18 and maybe you want to make it a little bit thicker heading 2 not so much as thick and then maybe we want to do a lighter color and I mean think about to think about the legibility of it like how you're going to use it but could you just have different options because there might be a time where you want to plug it in and here let's make this a little bit bigger and you're going to want to do if we're heading 3 heading 4 let's see your what did we do this at I think we did 14 again we'll do 14 as actually let's do this guy is 18 this guy's 14 oops I don't so you can just at the back are to undo normal keep that at 12 which it is heading tour maybe we'll just make that fold you can do whatever you want for your brand new brand colors obviously I'm going to actually come in here we'll grab this paint color again maybe we'll make this one that pink color and then okay so we have all of our different headings we have our logo you could also do this for your footer like if you wanted to put in a footer and maybe you want it to be like you know your website maybe WI hey I'm Kelly calm and then you want it to also be a live link so you'll come up here and you'll type in the link I'd already applied it arrey and like let's say that's what you want on your footer ok so then you'll come over here and you'll do heading one you'll come over I'm not going to do this because I already have mine saved and I kind of want to keep it but you'll just do it as update to match heading one and you'll do this for each one of them same one so you'll just come over hit title highlight it and then you'll go over to title update to match and then after you're done with doing all of these you will come over to this textbox again and you'll come over to options and you'll put save as my default styles and that my friend will save your header or footer and all of your different texts with the colors and the font sizing so every time you go ahead and save a document it automatically is created for you and you'll have to update it each time alright I hope this helps and make your brand feel more cohesive and all-around pretty let me know if you have any questions and if you want to talk more about branding and tech tutorials and how to write content and you know just really more of like finding solution


Thanks EpherywerravE0 your participation is very much appreciated
- Kallie Sturdy


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