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hi everyone my name is Marcela Dominguez and I welcome you back to my channel make sure to hit subscribe because I want you to be notified of whenever I release a video so you can learn more than you knew before you started watching this video today I want to talk to you about how much is this whole trademark thing going to set me back tell me the exact cost down to the penny because I want to know how much I should be budgeting for my trademark application if you're someone that is extremely committed to your business and you know that you want to protect your friend or the businessing that you have worked so hard to come up with or even that logo that the designer designed for you I want to make sure that you're aware of the cost to protect it you see I see a trademark registration as insurance for your brand if anything goes wrong if someone tries to steal your name if someone tries to pull a copycat on your logo or create something similar to the local that you have then you need to pull out your trademark registration certificate and that in essence is your leverage because without leverage you are going to have to apply common law trademark rights and sometimes that can be a little more difficult than just having a trademark registration which will allow you to take advantage of all of the benefits of a trademark registration including suing those copycats in federal court something that you would not be able to do if a common law trademark right assertion so how much is this thing going to set me back there is an option to spend only 2025 dollars and the difference between those two applications is this so the least expensive option available to you is going to be the T's plus application the cost is two hundred and twenty-five dollars now do they allow payment plans no do you have to pay all of it up front yes what if you have more than one class of goods do you have to pay for all of those classes from the get-go yes you do so no matter which application you choose whether it's the T's plus or the t's RF you are going to have to pay the full application fee up front and you're also going to have to pay for all of the identifications of goods and services that you choose within the application well I always use the application that costs two hundred and seventy five dollars so I have already told you that the T's plus application is the least expensive option now the difference between the T's plus and the t's RF application is that with the T's plus application a list is going to populate of the different identification of goods services you will be able to select which one applies to your business now with the t's RF application you are going to be able to actually type in a specific description of good or services for your business so let's say something on the list doesn't sound quite right and you need to be able to tweak it well you're not going to be able to do that with the T's plus application but you will be able to do that with the t's RF application the t's RF application is the one that I would say I use most of the time because it allows me to craft and customize the right description for my clients I do not like using the t's Plus application is I am filing something a little bit more complex so it depends on what you want to file and how much you want to spend so if you found this video useful make sure that you hit subscribe down below so you can be notified when I release another video which will help you through your trademark journey
Thanks for your comment Ruthann Dyson, have a nice day.
- Peggie Donati, Staff Member
when you create a new business or product or service one of the first things that you're going to do is create a name for it but you want to make sure that you don't go to all the time and effort of creating that name only to find out later that someone else has already registered that name as a trademark so what I'm going to do today is show you a really handy website that you can use where you can check to see if that name or even logo design has already been registered by someone else so let's go over to the computer and I'll show you that site ok folks so this is the website I'd like to take a look at with you today it's the World Intellectual Property Organization website and the address is WIP all dot I n T so if you go to that website address you then will have this page we then need to click on knowledge in the menu and global brand database we want to then click on access the global brand database so I want to do today is I want to show you how to do two simple searches using this database a name search and an image or local search we're going to search for a fictitious company that I'm setting up called a red squirrel and it's going to be a design company so to search for any businesses which have the name red squirrel it's really straightforward you just go to the text area and you type in red squirrel we are also going to put into the goods and services that it is a design service and we just hit search and this is the results that we get so we can see here we've got Red Bull we've got ones just called squirrel and we've got green squirrel we've got purple squirrel we've got design squirrel lots of them here but we do not have red squirrel so it would be okay on the name with that so which is great that's exactly what we want the next thing that we can do is we can actually do an image search to see if there are any logos out there with squirrels in them say we had an idea for a squirrel logo so what you want to do is you want to clear your current search which you can see here you just click on the little checkboxes and that clears the search so we do is you go to the image class section and we typed in squirrel and you'll see on this drop-down it gives us two choices we've got just squirrels or we can have a group so squirrels chipmunks animals which are similar for us we just want to do a search on squirrels today so if you click that you'll see that it changes it into a specific number in the database then you click search and it gives us results 123 pages of 30 results each page of squirrel logos so you can actually have a browse through all of these to see what squirrel logos have been registered as trademarks that will allow you to develop your own mobile concept around a squirrel idea or image and not infringe on an existing one which is in the trademark database and that's it it's really simple to use and it will just give you a little bit more peace of mind that you can use the name that you're thinking of or if it's the other way around it stops you from wasting time and resources pushing forward with a name or a logo design that at the end of the day you're not going to be able to use because someone has already registered it as their intellectual property so they are folks that's the WIPO website it's a great way to do kind of a surface level check just to see if anyone's registered a name that you're thinking about using I would always suggest though that you hire the services of a professional IP lawyer they will do a full and thorough check for you to make doubly sure that the classification that you want to register that Niemann is free if you've liked this video and find it useful I'd really appreciate it if you could share it with your friends and colleagues on social media or by email make sure to give the video a thumbs up subscribe to the channel if you haven't done so already um when you do make sure you click on that little bail icon and you'll be notified whenever I release a new video so until I see you next time stay creative folks [Applause]
Thanks Lanny your participation is very much appreciated
- Peggie Donati
About the author
I've studied marxian economics at Loyola University New Orleans in New Orleans and I am an expert in zoosemiotics. I usually feel uncomfortable. My previous job was soil scientist I held this position for 4 years, I love talking about shuffleboard and cajon drum. Huge fan of Rooney Mara I practice rope climbing and collect phone cards.
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