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Written by : Jamel Rudio |
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so you come up with an awesome phrase that would be perfect for a mug a t-shirt a card or hat can you run down to the trademark office and file a trademark for that phrase that's exactly what we're going to cover in this week's episode of a skit hi I'm Tiffany Staley founder of the artist JD a place designed to add ease to the legalese of running your creative business this week's question comes to us from Jennifer in Florida she asks can a trademark a t-shirt design so we know that short phrases don't get copyright protection but we hear about all the time in the news people running to the trademark office and filing trademarks for phrases that appear on hats or t-shirts so can you do that and is it a smart thing to do before we get into that let's remember why trademarks exist trademarks exist for consumer confusion so that consumers know when they see a specific phrase that they know who's providing them that product or service so when I go to Old Navy I know that Old Navy is selling me the clothes because there's the big signage in front of the store the receipt says Old Navy the staff is walking around with Old Navy tags on their shirts that shown in tags on the clothing say Old Navy and the Hang tags say Old Navy yes there are Old Navy shirts and other pieces of clothing that say Old Navy on the front of them but just because it says Old Navy doesn't necessarily mean that I know that Old Navy is selling me that clothing now Old Navy's probably a bad example when it comes to something on the front of the shirt because it is a very well-known brand but if Old Navy and anthropology were both selling shirts that say Love Wins on the front I wouldn't assume that Love Wins is the company that's selling me the clothing I would look inside the shirt and look at the sewn in tag to figure out who the maker of the shirt was so the same exact thing applies here so if you come up with a great phrase yes you can run down to the trademark office and file a trademark application for it there's nothing that's gonna prevent you from doing that the USPTO will gladly take your money the problem is gonna arise as you go through the process of getting the trademark filing the application doesn't mean you have the trademark you still have to go through the review process and there are two parts of the review process that you might get hung up the first part is if you've already got the t-shirts and as part of your application you submit a photograph of the front of the t-shirt to say USPTO this is how I'm using the t-shirt to sell my product or service the USPTO is going to issue what's called an office action to say we don't necessarily agree with that and because that's because of the exact reason we talked about before if I see a Love Wins shirt I'm not gonna think that Love Wins is selling me the shirt I'm gonna look inside and look at that tag that Sonnen tag or that printed on tag to figure out who is making this shirt so the USPTO is going to issue an office action and say we need to see something else that proves either you know show us the sewn in tag show us the Hang tag show us your ecommerce store with this phrase as the company that's selling t-shirts show us some other proof that was created by the date that you've submitted the application in order to get your trademark so that's the first place you may run into problems the second place you may run into problems is if you file your application and you say I'm not using it yet if you file it on what's called an intent to use basis you'll make it further through the application process and once you at the end of the application process in order for your trademark to become official again you're gonna have to submit that proof and once again when you submit a photograph of the front of your t-shirt the USPTO is going to say nope sorry that doesn't cut us show us some other proof that was available on the date you said it's now available that proves that you're using it in a way that consumers are going to identify you as the seller of the t-shirt so the short version putting something on the front of a t-shirt yep you'll be able to file that application but you're not going to be able to get the registered trademark just by putting a phrase on the front of t-shirts mugs cards hats and the like instead you'll have to take it another level and make sure that your ecommerce store that the Hang tags that the Sonnen tags that the printed on tags all identify that same phrase as the person who's providing those shirts to consumers ask if we'll be back after the Thanksgiving holidays and we'll be talking about how you're going to use all of that feedback and testimonials that's amazing that you're getting from your clients and customers over this holiday season next year to sell more products got a question you want me to cover in an upcoming episode leave it in the comments below before you go make sure you check out that video above if you've got a phrase that you decide you want to use in this way it's going to talk about where you're gonna have to search to make sure another business isn't already using that phrase and if you haven't hit that subscribe button subscribe so that you can get notified each time a new episode drops thanks so much for tuning in and I'll see you soon
Thanks for your comment Trey Popowski, have a nice day.
- Jamel Rudio, Staff Member
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- Jamel Rudio
About the author
I've studied sociology of religion at CUNY School of Law in Long Island City and I am an expert in climate change policy. I usually feel blank. My previous job was furniture finishers I held this position for 18 years, I love talking about lacrosse and skimboarding. Huge fan of Tom Felton I practice shuffleboard and collect prizes.
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