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Written by : Sanjuanita Bowlin |
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hi this is Brett Miller from custom software by Preston and I'm here today to talk to you about how you can protect your mobile app idea as a business owner I'm asked quite often by my potential clients how do they protect themselves and how do they make sure someone doesn't copy their idea and I want to provide the best information I can to help educate and help people understand what the limitations are and I should say right off the bat I'm not an attorney so please don't construe this as legal advice such as my opinion on the matter given my experience when you take a look at the mobile apps app development space you have to understand as soon as you publish your idea it's very public at that moment and most of what you're doing in a mobile app cannot be copyrighted or patented or whatever it might be to give you that protection where no one is therefore going to steal it now certainly you know the name and the logo and certain aspects you can get protection on but the general idea that's a lot harder and you've got to know if you come up with something good there are going to be people that copy you in fact if you take a look at at a business like Groupon I believe at one point there were a thousand competitors out there who had just copied their business model and we're trying to do you're trying to do it better and really what you need to do in order to stay ahead of your competition is is really to you know to continually innovate your idea and market better and have a better user interface and just you always have to be coming up with ways that you can be better than your competition and this doesn't even matter if someone did the idea first or you did a second you you always have to position yourself as the leader in that particular space so I mean that's the that's the the difficult part of the answer to try to get people to accept that really whatever their idea is you know unless they want even if they enroll even if invest you know 30 40 50 thousand dollars to try to get as much protection around it the real protection is very limited and that's unfortunate but it is also part of a free enterprise you know free business environment in capitalist society where people can can compete with each other so this is actually a good thing for our entrepreneurs I would say but you know the NBA's sure you know those are great to have in place and you know as far as non-disclosures and we take them very seriously as an organization we always respect our clients ideas but just you know you you as a client need to be focused on how can you always make your idea better than your competitors how can you have a better user interface better experience better marketing better sales you just have to be continually making improvements wherever you can and that's how how you're going to prevent someone from from stealing your thunder because your brand is really what's what's unique and the idea you know it's the execution it's not the you know the core of the idea that makes it kind of magic if you will so I hope this answered your question as far as how to protect your idea unfortunately it's a little bit of a tough one where you can't really do it that easily but I wish you all the best and please feel free to reach out again Brett Miller custom software by Preston thank you very much
Thanks for your comment Rogelio Bahe, have a nice day.
- Sanjuanita Bowlin, Staff Member
hi I'm Shireen Smith of the legally branded show and today I'm going to discuss how to protect an idea for an app the renowned inventor Thomas Edison famously declared genius is 1% inspiration and 99% perspiration his point was that hard work is required to transform any idea into a successful product so when you have a great idea for an app or any other innovation which instinct is telling you could be groundbreaking bear this in mind the idea just has potential at this stage to transform that idea into your vision for it involves addressing various issues along the way some of which I'll discuss now and whether you will ultimately have a successful app depends on whether your idea is well received so research is essential did you know that magic cab was launched three years before uber however they didn't implement the idea as well as uber and hence haven't had the level of success that uber has enjoyed talking of uber apps are so widespread nowadays I certainly use a number of them each one is great at addressing a particular need be it voice recording Pro for excellent quality easy to use voice recording scannable which is so much better than using your camera to copy documents or calendly to schedule meetings so there seemingly an app out there for virtually anything you want to do so if you have an idea for a new one quite aside from the very real practical problem of finding somebody who understands your vision and can deliver an app that reflects what's in your head there is the real problem of how to protect the idea so that you benefit from it you'll be investing time and money in getting the project off the ground even if you do intend at some point to address a tracked investment unless you're a computer scientist the real challenge will be in developing the actual app you'll need to find the right person or company to develop it for you or find a partner to join you who's a tech person generally it means using the right agreement to plan the project and protect your interest with them invariably as with any transformation you need to use the law to support you if you're to achieve your aims otherwise if you ignore the law there's the very real possibility of discovering some major flaw in how you structured everything in terms of intellectual property it can happen all too easily that you'll discover an unintended consequence which could actually be fatal to the entire project for example if you don't own the rights in the end product that you actually had developed then you've got no business so intellectual property needs to be covered off first and foremost before you go about implementing your idea I can't stress that enough it's such an important consideration when transforming your idea for anything into a successful and product or service and especially important when that idea for a new app is for a new app you know people often wonder what intellectual property actually is well anything that you have legal title over is your property your tangible property maybe your house your car furniture equipment etc intangible property that's possible to have legal title over includes a brand name a logo an invention secret-recipe an app and so on now intangible property is often referred to as intellectual property IP is just an umbrella term that covers five principle rights namely copyright patents trademarks designs and confidential information a name is protected through trademarks while material that businesses tend to use such as websites content videos photographs brochures etc are all protected by copyright so owning the legal title to any type of property gives the owner certain legally enforceable rights these could be really important to the long-term profitability of your idea because only the owner of the right may license it to third parties just as only the owner of a physical property may rent it out to someone else now as intellectual property is intangible you're not restricted as to the number of people you may license however just because you're using something doesn't mean you own it the important question is whether you are the owner of the IP right in the app or not if you're not then you won't be the one with the right to license the property to other people intellectual property has some surprising rules which mean that ownership of Rights don't necessarily lie where you might expect them to lie if you don't take the right actions very early on when you're creating something you know if you're not careful how you implement your ideas then you may actually lose an opportunity to own a valuable intellectual property right so it's really important to know what you're doing when you're turning ideas for a new project into reality you know some of the issues that you should anticipate in the journey from idea to product will become apparent if you take the time to critically assess the idea itself spend time doing really thorough research to check the market viability of the product and then before you take any steps to implement your idea you know take the time to understand the legal protection on on that idea because it's so
Thanks geysiry your participation is very much appreciated
- Sanjuanita Bowlin
About the author
I've studied citation analysis at University of Akron in Akron and I am an expert in geometrical optics. I usually feel alone. My previous job was scientist I held this position for 21 years, I love talking about beauty pageants and magic the gathering. Huge fan of Pablo Neruda I practice laser tag and collect breweriana.
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