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Written by : Edris Flori |
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Thanks for this great article
Thanks for your comment Kraig Sakoda, have a nice day.
- Edris Flori, Staff Member
hey everybody Robert right here private-label law attorney and today I'm going to answer the question can I register my trademark before I'm actually in commerce so we know that in order to register trademark you know trademark rights arise upon use in commerce meaning as soon as you take that product that you're selling put your branding on it and get it to market you have certain trademark rights now those rights are geographically limited right you don't even have to register we've talked about that in other videos you know we have to register trailer to have one as soon as you take that mark you put it on the product and get it to market you have rights now as private label sellers we especially if you're early on in your private label journey we have a lot of things going on right like you're still working through the course you're negotiating with suppliers you're trying to choose your branding you're trying to arrange logistics you're getting samples like all of this stuff is going on right but it couldn't be that in the midst of this you know what your private label is gonna be you know what your brain is gonna be and you want to make sure that you lock it down because oh by the way you've also heard the best-case scenario here in the States takes about nine months to get a trademark register the registration through right and you want to run your registration efforts in parallel to your getting to market efforts so the question is if you know that trademark rights arise upon use all right you know that is there a way that you can kind of jumpstart the process skip to the front of the line start the registration in advance of getting the market and the answer is yes okay the patent trademark office offers something called an intent to use application right so if you have a good-faith intent to use a mark in commerce right in a short period of time like in the next six months sort of period right you can go ahead and work through the entire prosecution process you fill out the application just like you would if you were actually a market it will be examined just as if it were an actual use based application the only difference is is it makes it through that process at the end instead of getting a registration certificate you'll get what's called a notice of allowance so basically that's the trademark office telling you what everything looks good here your application cuts muster it we're good to register you but you've got to show us use ok and at that point you're in a circle back with the Trademark Office you're gonna provide a specimen you're gonna provide them with an example of your using the marking Commerce and then and only then are you gonna get that registration number right so obviously a lot of positives to filing on an intent to use basis right you get to get together skip to the front of line your registration efforts are in parallel to your getting to marking and market efforts order the down signs well there's an additional filing fee right you're still paying the same filing fee that everybody else is up front right and working through the examination process and then on the back end you know once you provide that example of you use that specimen you're gonna have to provide a filing fee as well right there's it's it's a smaller filing for you but it's a filing fee nonetheless so if you are a little tight on cash you're trying to bootstrap your efforts and what you're gaining in speed you're losing and filing fees now frankly you know given that it takes so long to get to registration in nine months again if everything goes well the benefits of brand registry being what they are I you know if you have the means I highly recommend kind of going the intent to use route just because it does create some degree of efficiency in your business so it answer your question you know can you file an advance of getting the market absolutely it's called an intent to use application and I highly recommend it if you have the means
Thanks Halina your participation is very much appreciated
- Edris Flori
About the author
I've studied human development theory at Hobart and William Smith Colleges in Geneva and I am an expert in disaster research. I usually feel infuriated. My previous job was funds development administrator I held this position for 22 years, I love talking about pole dancing and horseshoes. Huge fan of Ronald Reagan I practice disability sport and collect minerals.
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