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Written by : Sanford Mammo
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all right Baron Branson asked me on Quora am I allowed to use a trademark word within my domain address such as Shopify I'm Andre mink of the father of trademark factory and here's my answer to Berens question I hate saying this but it really depends on a couple of things one it depends on what the word is how common it is outside of the brand that it's trademarked for like Apple right if you're selling apples nothing prevents you from using the word Apple in the domain name Apple and the other thing to look at is what your activity is are you trying to create the perception that you're somehow associated with licensed by or endorsed by that other brand and if you do such a thing but then the brand owner would probably have a pretty good case against you not being allowed to put their name and your domain name but if what you're doing has nothing to do with what they do then it should be okay right again two things how uncommon their word is and two are you trying to convince the world that you're somehow associated with them to the specific question of Shopify if Shopify is the word then it could be an issue because it's an invented word that they came up with a they trademarked and yeah so if they feel that whatever you're doing your domain name or your activity behind the domain name somehow threatens the integrity of their brand they'll probably go after you and they're probably gonna be able to win but the rule of thumb here is if you're not sure don't do that because it's a lot easier to build a brand from scratch that doesn't rely on you getting away with what might be perceived as an infringement versus you're just starting out with a name that's new that's unique that you can build some massive value on and claim it as your own this is what Shopify did they didn't call themselves my Amazon if I or you know Walmart fi or something else they came up with our own name and they made that into a name that everyone finds very valuable now Baron I hope this answers your question and if you absolutely hated this video but you watched it all the way up to here subscribe now because you post videos just like this every day so whatever held you watching this up to here there'll be a lot more to come so subscribe now get notified whenever the next one comes live until then I'll see you in the next video
Thanks for your comment Jade Augle, have a nice day.
- Sanford Mammo, Staff Member
should your business name match your domain name let's get to it what's up everybody my name is david welcome back to the channel so in short obviously your business name should match your domain name when possible but i think this question arises primarily because people have a business aim and they just can't get the exact match domain name that they want and so what do you do in that instance you have a few different options first option is just consider registering a different domain extension for example the dot co extension exists primarily for this reason that's why it costs a little bit more as a way to discourage squatters from gobbling up all the dot cos uh what a squatter is is someone whose business primarily revolves around registering domain names and maintaining a large portfolio of domain names like we're talking like hundreds even thousands of different domain names and then reselling those domain names at a higher market value as a way to turn a profit and so that's unfortunate for people who just want to build a website like hey i got cooper's accounting that's my business in connecticut and i want to register coopersaccounting.com it's like oh my god i can't register that yeah no because a squatter took it and so that's why you want to be open to using an alternative domain extension other times you may just want to reach out to the actual domain squatter and see like how much do they want for the domain name okay obviously don't tell them that like hey i own my business cooper's accounting i know that you have cooper's like don't say that because then they know that okay i got you like you i have a domain name that you think is very valuable that you really want i'm gonna jack up the prices and get as much as i can out of you so make sure to keep things quiet but also you also be open to having other devices in the domain name so for example like if you're if you're located in connecticut because i'm a guy who's from connecticut you could have cooper's accountingcte.com and so that would help your website be a little bit more targeted for search terms related to connecticut and that would help brand the site you can still get your cooper's accounting or you could use a hyphen like cooper's hyphen accounting etc so you have a lot of different options about things you can do you can also just abbreviate as best you can something that comes to mind is like entrepreneursonfire.com has been rebranded as eofire.com so which one is better like eofire.comeofire.com it's way better than entrepreneurs on fire.com that's way too long and it they the the two domains still match they still have that specific branding because you're not going to visit like uh eofire.com and then the website's called entrepreneurs on firearms that makes no sense no you're gonna be like oh yeah that makes sense and that looks like a nice domain name you just have to be careful because often times when i've reviewed websites i've reviewed websites where the domain name is one thing then the brand is like something else and it's like they don't match like that is weird don't go with something like best accounting agency in the world dot com then the the the brand on the website is cooper's accounting it's like that makes no sense okay so you always want to make sure that it matches somewhat it doesn't have to be an exact match but don't make it something like wildly different so it doesn't make any sense and then last broadly speaking just make sure you're building a brand and so if you're brick and mortar business okay i understand like you're already established excited maybe you don't have that flexibility but for everyone else always have flexibility with being open to changing your domain name or brand name or business name when possible i know this is like uh not ideal advice but it's true you really you want to take a look at you want google your brand and see what's ranking before you even get started uh for example like if you want to if you want to start a brand and call it juicebox creative that's a terrible idea why well just do a quick google search for juicebox creative what will you find you're going to find juiceboxcrave.com.net.co.a u then you're going to find all the social media profiles already taken by different companies and different people and so it's like a name that's unique and creative and nice but then it's like everybody's going after it and everybody's like gobbling that up on different social media platforms and there's a lot of confusion within that domain name and one particular agency located in australia kind of dominates for that phrase and so you could while you could start like you could register juiceboxgrave.com because i used to own that domain name actually but you're never going to be indexed for google and other so in other platforms for that domain name because it's just owned by this other company that's very very popular in australia so when people google juicebox crave they're going to find the australian company before they ever find thee.com and they also own all the social media platforms and so then you end up having like people have like juiceboxgroup.net and etc and it's just a like an echo of this more popular website they look they appear to be like a copycat because you also don't want to run into any copyright infringement issues like like juicebox creative that's a big massive web design firm in australia so if you were to register like juiceboxgrave.com start doing website website design in america that's kind of like you're kind of infringing on another company and so that you could run into potential legal issues not saying you will because that whole thing is kind of confusing and legal cost costly and just nobody wants to deal with that but that's just something to be aware of my whole point is like just make sure that you can own your brand across multiple platforms and that you're not competing with anyone and you're building something unique uh etc anyways i'll leave it there that is it for this video my name is david website creativepro.com if you enjoyed this video consider subscribing hit that like button and i'll see you next video bye-bye you
Thanks Jessie your participation is very much appreciated
- Sanford Mammo
About the author
I've studied indexer at Florida Atlantic University in Boca Raton and I am an expert in experimental economics. I usually feel recumbent. My previous job was sales floor stock clerk I held this position for 11 years, I love talking about inventing and amateur radio. Huge fan of Mike Tyson I practice tennis and collect books and periodicals.
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