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how do i trademark an idea the simplest explanation for how to trademark an idea is that you cannot do so trademarks provide protection for names logos and other types of identifiers that indicate which business has made a product or provided a service for customers and clients this type of protection is extended to actual things that can be seen or read which are used to identify one business from another and avoid customer confusion while providing protection of intellectual property since an idea is not typically considered a real form of intellectual property you cannot trademark an idea even though you cannot trademark an idea there are three major ways in which you can protect a given form of intellectual property all of these methods protect something that is real or at least visible something that has gone from being an idea to being a reality copyrights protect works of Arts and artistic creations including everything from drawings and poems to pieces of music and architectural designs patents are used to protect inventions and machines those that establish new ways of doing things were new versions of an established concept a trademark is established to protect intellectual property that serves to identify a product or service provided by a business and you cannot trademark an idea because it does not serve as such an identifier intellectual property protection extended through these types of marks protect only an actual product or realized creation you cannot trademark an idea simply because as a concept ideas do not constitute actual property this would be similar to someone attempting to declare ownership of a hypothetical landmass that may arise at a future date due to volcanic activity beneath the Earth's oceans you cannot trademark an idea because you cannot trademark the potential or concept of something only an actual thing that serves to identify your business or services when you register a trademark you must also provide a drawing of your trademark and you will usually need to provide a sample of the trademark in use since an idea exists in an ephemeral sort of way you could not provide a drawing of an idea and so you could not trade market being able to trademark an idea would also create great potential for abuse as various businesses and individuals could lay claim to entire concepts thereby eliminating any risk of competition since the very idea of a particular product or service would be protected by trademark
Thanks for your comment Brandon Denniston, have a nice day.
- Arron Kassler, Staff Member
hey this is attorney elizabeth potts weinstein and today we're going to talk about how to trademark an idea when we're looking at how to trademark an idea we first have to look at what do we mean by an idea that could be the name of a business the name of a product or service it could be a system that you've come up with it could be a recipe a plan a project some kind of invention there are all kinds of things that you might consider an idea and how you protect them depends upon what kind of idea it is and how far along you are in the process an idea by itself isn't protectable it has to have something else with it so if it's an idea that's secret it might be protected under trade secret law if it's an idea that's a useful invention it might be protected under patent law if it's an idea that is creative it might be protected under copyright law and if it's idea that's kind of a branding for something that might be protectable under trademark law so if you want to protect an idea under trademark law it needs to be a word or a phrase or a logo that you are using in conjunction with the sale of a product or service to identify you as the source of that product or service so obviously that's not going to be every idea but there are certain ideas that typically are the names of a business the names of a program a service that you're providing it could be the name of your product it could be the branding that's on the top of your website that you might be able to protect under trademark law so under trademark law in the united states if you have an idea that you might want to protect under trademark law typically if you're calling in an idea you haven't actually launched the business yet and you haven't made any sales so if you're not using it in conjunction with the sale of a product or service how do you protect it well what you do in the united states is you can file an intent to use trademark application and that is an application for something that you intend to use and you will say under penalty of perjury that you intend to use this in commerce but you're not quite using it yet so the benefits of an intent to use trademark application is number one you get to find out if you're gonna get the trademark maybe it seems like a great idea and it seems like no one else is using it but you can't get it through the patent and trademark office to get approved and you'd much rather know that now than after you've already created a website and done all the branding and started making sales there are two problems with intent to use applications number one is there are a little bit more fees and that can be an issue for some people who are on a tiny tiny budget because the initial fee is the same but when you file some other documents such as your statement of use proving that you actually use this trademark in commerce eventually and also any extensions you need for more time that's going to cost you more money every time you do it the second issue is if you intend to use a trademark and you're not using it already and it's just an idea it's not set in stone you might change your mind and be tweaking it a bit before you actually use it in commerce the danger is if you change the design of that logo if you change the words that you're using in your branding then your trademark application doesn't count because you applied for a trademark under one thing and now you're using something else even if it's just a tiny bit different and when i say a tiny bit different i'm talking about very tiny changes like let's say you decide instead of having two words to smash the words together with no space that's too much of a change let's say you use a dash in between let's say you change the spelling of the words all those things all those changes to your branding means that you're not going to be able to declare that you use it in commerce because you use something different than your initial application the bottom line is if you have an idea that you want to protect under trademark law the first thing you need to do is a search you need to search on google you need to search the trademark database you can look for other domain names search on amazon all kinds of places to see is anyone else using that exact trademark and also other things like it and i talk in another video that i'm going to link above more details about the kind of search that you need to do you want to know if someone else out there is using that trademark so you don't waste your time and money in developing it and also so you don't get a cease and desist letter from some person who already had dibs on that idea again this is elizabeth potts weinstein if you have any questions about protecting your ideas feel free to go ahead and ask them below and i'll try to point you in the right direction if you found this video helpful hit that like button and subscribe for more tips about trademark law and business law generally thanks a lot for watching bye
Thanks wajikaZ your participation is very much appreciated
- Arron Kassler
About the author
I've studied systems theory in anthropology at Portland State University in Portland and I am an expert in non-governmental organization (ngo) administration. I usually feel stressed. My previous job was patent agent I held this position for 19 years, I love talking about radio-controlled model playing and ukelele playing. Huge fan of Stephen Curry I practice hacky sack and collect film posters.
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