Table of Contents
Written by : Rhona Schakel |
Current |
Write a comment |
Write a comment
can I use a common word as a trademark that's a question I get a lot and I'm gonna spend the next three minutes talking about it I'm Angela Liang Lots trademark and copyright attorney and I go live here on weekdays to talk trademarks and copyrights so there seems to be this myth that one cannot use a common word as a trademark and that is just not true we do see all the time common words used as trademarks what's an example let's take a really well-known and famous one Apple Apple is a very famous trademark for computers and cellular phones and other computer peripherals and it is indeed a very common word one of the most common words in the English language so yes you can use a common word as a trademark but you have to make sure that you're not using it as a trademark or attempting to use it as a trademark for the goods that are named by the common word let me give you an example Apple is a great trademark for anything but apples right so if you have an apple cart or a an apple stand and you're selling apples yes indeed you may not use the trademark Apple for those goods and services why because if we allow you to have the exclusive use to use the word Apple with your business of selling apples then because the trademark gives you the exclusive right to use that term in conjunction with your goods or services if we allow you to get a trademark for Apple it would prevent anybody else who sells apples from saying that they have a store where they sell apples and that's not the per of trademarks the purpose of a trademark is to distinguish your goods and services from other people's goods and services and if what you're proposing to use is the trademark merely describes the goods or in the case of Apple for Apple selling only is a generic descriptor for the goods that you're selling we can't allow you to do that it's not distinctive so yes you can use an ordinary word as a trademark so long as it doesn't have anything to do with the ordinary word or the goods are not part of the selling of that ordinary word so yes go ahead use a trademark that's an ordinary word but just don't use it for that thing right so if you want to use Apple don't put it on apple's i'm angela lang lot's trademark and copyright attorney and i go live here on weekdays to talk trademarks and copyrights message me on my facebook page facebook.com forward slash trademark doctor with any trademark questions or copyright questions you can also find me online at trademark doctor net if you go to youtube and search trademark doctor you'll find a whole video library right there
Thanks for your comment Sherril Endler, have a nice day.
- Rhona Schakel, Staff Member
when you trademark a word you give a person or company exclusive rights to connect one brand with that word you can trademark a word that identifies your company or your products register your trademark with the US Patent and Trademark Office or USPTO to protect your trademark throughout the United States a trademark registered with the USPTO is a registered trademark and gets marked with the registered trademark symbol you don't have to register a word with the USPTO to get trademark status a word is a trademark if that word identifies a brand regardless of whether the word itself is registered however unregistered trademarks with the USPTO are only trademarked within the company's geographical area when you trademark a word your competitors can't use that word to identify their products when you trademark a word you don't protect it from everyday speech use or use in informational material a trademark also doesn't stop industries that don't compete with your business from using the word trademark a word if it identifies your brand you want to protect your brand and set your products apart from competitors products you need to have a strong word for your trademark made-up words and words that aren't directly related to your product are the strongest words to trademark you need to have a strong word for your trademark when you trademark a word you gain rights over the word but you can lose the rights if you don't protect your trademark personally enforce proper usage you should enforce proper capitalization and use of the registered trademark symbol wherever your trademarked word appears if you don't enforce proper use of your trademark the word could become a generic name for the product second protect against infringement infringement happens when a competitor illegally uses your trademarked word file an infringement lawsuit to stop illegal use of your trademark a lawsuit can result in an order for the competitor to stop using the trademark to receive monetary damages or both stopping infringement protects your brand and prevents customer confusion you should talk with a trademark lawyer before you file an infringement lawsuit to trademark a word first consult a trademark attorney then check for eligibility register domain names establish ownership file an intent to use file a trademark application and lastly pay the filing fee
Thanks Andra your participation is very much appreciated
- Rhona Schakel
About the author
I've studied taxonomy at Mercer University in Macon and I am an expert in sociology of culture. I usually feel infuriated. My previous job was precision devices inspectors and testers I held this position for 11 years, I love talking about car riding and model airplanes. Huge fan of Steve Martin I practice cross-country skiing and collect casino chips.
Try Not to laugh !
Joke resides here...