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and if generic names can't be trademarked how does amazon have a trademark great question uh you cannot protect a name if it is the general name for goods or services for example uh gosh i don't have i don't have an apple at my desk do you have an apple at your desk the fruit uh i have an apple iphone i have an apple too but apple could not so same with amazon how did apple get trademarks on the word apple they got it because they're not selling apples they're selling computers they actually uh you know now sell ipods and iphones and all kinds of electronic devices and that's how they can protect apple because they're not protecting the general concept now if amazon was selling the amazon they couldn't get that name trademark but because they're selling books they can so it's not yes it's a general common term but it's not used in that sense uh do you know what the word uber stands for not not the uber like i'm like like i'm uber cool like super cool right yeah just like uh i am uber handsome but uh thanks you're saying yes giovanni thank you for that you're my boss you have to so uber can get protection for uber because uh it doesn't mean ride sharing service it means like something basically a step above so there's nothing wrong with getting trademarks on words of the english language as long as you're not protecting that use so hopefully that's clear but if not uh you say this person's name was andrew this person's i actually did not say the person's name that name yes the name was d lo actually i have a feeling that's a pseudonym for down low not 100 sure but that's what we have on the on the uh q a okay all right what i was going to say is if that didn't address the question about the generic name feel free to go to the inventors mastermind which is our facebook group and jenny's one of our panelists uh jenny if you can put that up in the chat box for dilo and then he can ask further questions about the trademarks trademarks is a completely different field of its own
Thanks for your comment Ira Canoy, have a nice day.
- Julissa Washor, Staff Member
hi everybody trademark attorney Josh gurbin and I'd like to talk to you about how to trademark a phrase now commonly clients will come to us when they need to protect a phrase especially if it's a slogan for their business product or service so to get protection on a phrase as a trademark it's really like any other trademark there's certain things you need to do from a best-practice standpoint to ensure your application has the best chance of success with the United States Patent and Trademark Office so when you're going to trademark a phrase the very first thing you need to do is a really good trademark search there are a lot of other trademarks yet filed every single day and have already been registered in the past we need to make sure that the phrase you would like to protect and trademark has not already been taken and most importantly that there's not something similar to your phrase out there that could cause a problem now I know a lot of folks can go online into a search on the United States Patent and Trademark Office website for your phrase and not see anything and think that the phrase is clear to use and register however the search you can do online doesn't look for similar phrases or slightly different phrases that might be considered too similar to yours to get registered so ultimately if you file an application you could get a refusal or worse yet you might get a cease and desist letter from another party so getting an initial trademark search done preferably by an attorney who's going to use a very good software is your first step here at our law firm we use a program called core search which is one of the top trademark search software's available in the world to do your trademark search we also have experience searchers that have been doing this for more than a decade that understand how to take a part of phrase and look at it to ensure there's nothing too similar out there already now once you've done the trademark search the next step is to file the trademark application with the United States Patent and Trademark Office a trademark application that's filed for a phrase with the USPTO is just the same as if you are filing a word or logo it's the same application so typically in the trademark application for a phrase you need to identify the owner of the trademark this could be you personally or a corporation we need give the trademark office the exact phrase you'd like to register and we need to tell the trademark office what goods or services you'll use in connection with the phrase once you submit that trademark application it'll take four months for the government to review it and come back to you with initial feedback if everything looks good the application then progresses to a 30-day period of opposition when any member of the public or other party could challenge your application on grounds they feel they could be damaged if it proceeds if you don't receive any opposition's the trademark application will register at that point in time and you'll receive a registration certificate in the mail so there you have it if you want to register a phrase as a trademark remember you've got to do a really good trademark search then you file a trademark application and go through a months-long sometimes your long process with the United States Patent and Trademark Office to get your registration issue I hope you found this helpful and if you have any further questions about your trademark phrase please feel free to get in touch
Thanks Deshawn your participation is very much appreciated
- Julissa Washor
About the author
I've studied biological anthropology at God's Bible School and College in Cincinnati and I am an expert in biogeophysics. I usually feel hopeful. My previous job was painters, construction and maintenance I held this position for 2 years, I love talking about automobilism and hacking. Huge fan of Mark Twain I practice american football and collect fossils.
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