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Written by : Chong Wally |
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Thanks for this great article
Thanks for your comment Tami Lahne, have a nice day.
- Chong Wally, Staff Member
can you register a descriptive term as a trademark in the next five minutes I am going to discuss a simple way to get your descriptive term registered as a trademark even though normally you wouldn't be able to do this and if you stay in to the end I have a free resource that talks about things that you normally can't register as trademarks so stay in to the end drop a comment and I will give that to you just for the asking you don't even have to opt-in so a couple days ago I was at Pilates and they had this wonderful display of toe socks and I noticed something interesting about it I'll show you what it is here all right if you see so this is a picture I took in the display and you see this little circle R here next to toe socks I thought to myself huh well that's kind of interesting toe socks is merely descriptive for socks that have toes so I'm kind of wondering how they were able to get that registered now people ask me all the time Angela where do you get ideas for all of your videos well my friends there is an endless amount of material out there because brands are everywhere so why don't I show you how they were able to get this registered as a trademark so this is the toe socks trademark database here these are all the brands or all the applications that they tried to register you can see most of them are dead now the reason for that is because I was looking through some of their trademark applications and it looks like they have a very inexperienced trademark attorney working on their stuff it might not even be an attorney at all I suspect you matter it's somebody who's super inexperienced because they keep making all kinds of kind of dumb rookie mistakes on these trademark applications now the one that I want to talk about is this one right here the first one that they filed for toe socks so let's have a look at that now that this is registered because it actually has he in this column it says registration number every application that gets filed gets an application number but only registered trademarks get a registration number so let's go look at the registration you can see it's actually a logo it's a logo with the word toe socks as part of the logo so what they did was they said ok toe socks is merely descriptive so let's register the logo actually I don't think they're trademark attorney or whoever filed this application was really thinking about it too much I think they just kind of stumbled across this at least judging from what I've seen in the records so far anyway if you look down here it actually says no claim is made to the exclusive right to use toe socks apart from the market as shown so what have they done here they have actually disclaimed the merely descriptive part of this trademark and that is the only thing that allowed this mark to register now normally descriptive terms cannot serve as trademarks because they're not distinctive and if we let people register descriptive terms as trademarks it would prevent other people from fairly describing their goods for example if somebody else made toe socks they would not be able to say hey we make toe socks right these socks with I don't know if you can really see it here but they have a little cutouts let me just see little cutouts for the toes right so and that's so that you can you can grip the Pilates Reformer a little bit better so they actually had to give up their right to the exclusive use of the words toe socks in order to get this registered but let's go look at something else too now this second mark the second application that actually registered they were actually able to get toe socks registered but look at the goods they're not for socks they're for sandals so they were able to get toe socks registered but not first for sandals now what else have they done here they actually are attempting to register the word toe socks the word itself not just the logo and they're running into some pushback from the examiner the examiner notes so let's look at how they have applied for this they've applied under two f2f means that your mark has been on the registry long enough such that it has acquired secondary meaning so what does that mean it means that people associate these goods with your brand so they're alleging that the word toe socks is now so recognizable that everybody recognizes that it company these socks come from their company so what does the examiner have to say about this well the examiner says and I agree with the examiner on this one in this office action the examiner says listen this term is generic it is generic for socks with toes so you're not going to be able to register this because if we let you register this generic term it will prevent other people from using the term to fairly describe their trademarks and remember that's not what the trademark registry is for the trademark registry exists to distinguish one company's goods from another company's goods it is not meant to be anti-competitive it is not meant to prevent people from fairly describing their goods and services now if you would like the free resource about things that you can't register as trademarks go ahead and drop a comment just ask for it and I'll send it on over I'm Angela Len Lots and I go live here on weekdays to talk trademarks and copyrights you can find me online at trademark doctor dotnet you could also find me here on facebook at facebook.com/ forward slash trademark doctor if you have trademark questions message me on the trademark doctor page and I will answer those in a future live video you
Thanks Isaura your participation is very much appreciated
- Chong Wally
About the author
I've studied reference management software at University of Alaska Anchorage in Anchorage and I am an expert in electrochemistry. I usually feel mad. My previous job was chief financial officer I held this position for 20 years, I love talking about fly tying and bushcraft. Huge fan of Coldplay I practice tennis and collect premiums.
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