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Written by : Wilbur Gaccione |
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hey what's up this is attorney Dan xmin coming at you with a little bit more on trademark so someone asked me this the other day is hey I have a registration but can I change the logo that I use with my trademark and so like any other lawyer answer it depends right in my past videos you've probably seen that if the priority here is actually to protect the words only right so I will say that if if you have a trademark registration for the words only for the standard character mark I would say yeah you can change you can change the logo because what's protected is actually the words so so typically you can change the logo change the design change this font styling of how you present your registered word mark and I like that's why I prefer and advise clients if they're gonna do one trademark do the EULA word mark only because that gives them the broadest protection the most flexibility now it's a little bit different if you have registered your quote uncle logo or stylized mark as we like to call it because you are kind of set in stone as to that particular styling typically you not gonna be able to change your logo or the picture or anything like that so unfortunately it's unlikely that you'd be able to change it so so remember if you're looking to do a good brand protection do the words only if you have I will save ya the budget do it as many iterations as you can as your budget allows for it but but the word mark only gives you the most flexibility into changing the styling of the particular name if you do a registration for a logo you will probably be locked into that particular picture even if it's slight changes you might not be able to renew it when the time comes in the fifth year or in the tenth year to renew your trademark registration because the the logo does not what you're using now does not exactly match the ones that you are using or does not match the one that you registered for so you got to be really careful if you're gonna do logo make sure you kind of do that one you're kind of set on that one but if you want some flexibility do the word mark only and it gives it a little bit more of a freedom in how you use it okay so this is a Tony dnx with coming at you you want some more information pick up my book making your mark on amazon.com and I'll talk to you later
Thanks for your comment Kymberly Spigelmyer, have a nice day.
- Wilbur Gaccione, Staff Member
let's talk about whether or not a brand owner can change a trademark and shout out this question uh comes from tim carr on twitter and if you have topics you'd like to see covered in future videos or podcasts please tweet at me at tm for small biz and i'll try to get to as many of them as i can so brands often evolve over time and sometimes brand names or logos do change or evolve sometimes the changes are subtle like coke at one point was evolving into new coke um sometimes they're more dramatic when a brand shifts uh its name entirely or when two companies merge and uh exxon becomes exxon mobil for example so brand names do evolve over time but what i want to talk about now is trademark filings and whether or not the marks in those filings can change and the answer is generally no so when a trademark application has been filed at the uspto or registered at the uspto generally only very very small changes will be allowed if the change amounts to what's called a material alteration which means that in essence an examiner would have to do a new search to redetermine whether or not there's any conflicts if that change does amount to a material alteration a proposed change then it will not be allowed so the type of change that might be permitted would be to drop the word the or to change a space between two words to a hyphen something very small rather insignificant but generally adding or deleting a word or making any kind of other change to the mark is going to jeopardize the filing and require a new filing so when brands do undergo those more significant changes they will generally have to file a new trademark application to cover and make sure it's protected going forward with the proper new uh iteration of the brand there is one type of change that's very interesting that sometimes can be allowed and that is a change to the description of goods and services in a registration and that change is allowed if technology has brought about a change to make it so that the way a mark was used years ago is no longer the way it's used a great example of this is um records or phonographs which although now are trendy and back in style you know many music publishers no longer make records if they have a registration that covers records they may be allowed to update that registration to cover digital sound recordings or other forms of musical recordings that's also a good reminder just to think about how your goods and services are described to try to describe them in a way that hopefully won't go out of date and then uh the registrant won't have to worry about that issue so those are some of the ways that a trademark and a trademark registration can be changed and generally cannot be changed and again i want to thank tim uh for raising a very interesting question on twitter
Thanks Korey your participation is very much appreciated
- Wilbur Gaccione
About the author
I've studied mineral physics at Carroll College in Helena and I am an expert in modern philosophy. I usually feel ecstatic. My previous job was safety inspector I held this position for 31 years, I love talking about taekwondo and tennis. Huge fan of Alfred Molina I practice lawn bowling and collect collectible card games.
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