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Written by : Billie Roberts |
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Thanks for your comment Tamika Kapur, have a nice day.
- Billie Roberts, Staff Member
guys good morning it's aisha chidolai i'm a trademark attorney here in orlando florida i represent clients all over the united states internationally as long as you have an intellectual property or trademark that you'd like to protect here in the united states i can assist you um you can call my office 407-995-6567 okay so today in lipsticks and trademarks um i want to talk about well i guess first let's get out of the way i'm one uh topped with brandy um mac retro matte um lipstick today i'm sure you guys noticed they'll probably say you know you wear mac all the time i just do you know you know i'm the kind of person that if something works i stick to it i don't experiment with a bunch of different things unless something is not working if it's working there's no need for me um to inconvenience myself and look for other things um so yeah that's why i use mostly mac i mean i have some other products that i use but that's usually a staple um in my makeup collection um so now that i have that out of the way um i want to talk oh and the other thing i want to say is that yay it is 70 70 degrees today in florida you know we had a very hot halloween yesterday and so i'm so happy that the temperature has cooled down even though i'm still a little bit under the weather but i got to wear my sweater today you know for those of you in the northeast and other parts of the world where it's cool you know you you you can't understand um the way i feel right now because it's probably been cold there um okay now that's out of the way so in trademarks today i want to talk about you know um i've been talking a lot recently about celebrities and you know them trademarking either a slogan or something a phrase they've come up with or trademarking their children's name or whatever so today i just want to talk about why celebrities trademark their children's names and why or if you as a parent who's not a celebrity should be trademarking um your child's name so um you know one of the reasons um well first of all we live in a very um celebrity obsessed society so you know people are obsessed with popular culture what's trendy and what's going on who's the latest latest celebrity you know overnight successes and as a result you know a lot of people are also that obsessed with them that they're tattooing them all over their bodies they're naming their children that they're changing their names to that you know or whatever it is and so for a lot of celebrities especially those who are very popular one way to protect something that they consider intimate to them you know is through trademarking it as a type of business that they're going to do so you know you see the kardashians who have basically conglomerates or empire of you know different talented or you know well some people can argue that but you know they are talented in whatever it is that they do of people who basically have earned billions of dollars in different brands that are theirs and you know have um a series of children basically coming up to take over those names and as you probably know that they've all given them all these unique names um the reason why a lot of them will trademark is because they don't want people to profit off of their children the same reason why um beyonce tried to um trademark blue ivy and also try to trademark roomie i think i don't remember her other child's name you know she's not been successful with blue ivy but the same reason because they don't want people going to profit off of their children's name um so but the question is can they just go and just say well i'm just going to treat my my child and my i'm going to train my my child's name no you can't just go trademarking your child's name so trademark means you know i've said this several times means that you're trade marking something because to use it as a business in interstate commerce um and so even though they go and trademark their children's name they need to create a category or class of what they're trademarking so a lot of them you know my trade market for like clothes accessories baby products or whatever you know an example of that is candy bars who's a real housewives of atlanta star you know she used to be on escape the music group um her son ace you know he's got like a baby line where they make plays cheating products and all that good stuff so um she's trademarked that so you know before um a celebrity can actually get an approved trademark you know um one of the things that they need to keep in mind is that um they have to file an intent to use so like if they just gave birth to their child and they could put in the application usually it's an intent to use trademark and what that means is that you intend to use the trademark um you may not have started using it yet but you you want to just basically say to the trademark office just hold this name for me while i get all my things together so that i can use this trademark um and it's for celebrities to do that because they have the money to keep um extending um the time that they need so you've got a max of three years that you can extend the time um of which you can apply for um an intense use and after three years if you still haven't come up with a product then you know it's too bad somebody else can have that mark um you know and then you know so that's why um celebrities do do that so now for us as you know regular parents you know should we be trademarking our children's name well the answer is it depends it depends on what you're doing with your children's name you know if you've got a child that um is a child celebrity or a child that is creating products you know such as like um candy burst but imagine if your child there's so many kids these days you see on social media that you know created some sort of like you know tool or you know random t-shirts or whatever it is um in those cases yeah you know it's a good idea to trademark whatever their name is the name of their business or the um mark they even is the name of their child or you have situations where we as parents want to use our children's names for our business you know you think about dave thomas who owns um who owned wendy's um you know wendy's is the name of his third child so you know in that case you know he would have been trading wendy's um trademarking wendy's because that's the name of his child same thing if you have a child named you know jack and jill um you know or i don't know jane austen i'm just thinking about random names um and you plan to create your own business clothing line called jane austen you know you of course want to trademark that so in those instances you know definitely it's good to trademark that you know and of course the caveat i said you know most people do not necessarily have the same resources the celebrities have so you know don't go go around saying okay i'm going to just put an intensities application and i'm going to figure out what i want to do because there's nothing worse than putting in an application without a plan essentially you know you put an intent to use application you know but you don't have a plan to actually ever sta
Thanks keficuM your participation is very much appreciated
- Billie Roberts
About the author
I've studied ethology at Grace College in Winona Lake and I am an expert in evolutionary psychology. I usually feel rejected. My previous job was biomedical engineer I held this position for 23 years, I love talking about gardening and scootering. Huge fan of Aaron Judge I practice gaelic games and collect autographs.
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