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Written by : Julius Wolfinger
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dennis runs a plumbing company ez plunger welcome to the trademark factory so what are the benefits of registering my trademarks first of all registration protects your brand all across canada people may only know about you in vancouver but the registration will protect you in toronto calgary and everywhere else in canada wow your registered trademark is a valuable asset it's easier to sell franchise or license out your brand if it's registered as a trademark if your brand is not registered and there's a dispute around it you will have to prove that it is a trademark and that you own it dennis failed to prove that he owns the trademark so dennis loses if it is registered as a trademark it would be up to the other side to prove that your brand is not a trademark or that you don't own it that is why it's much cheaper and easier to win a trademark dispute if you have a registered trademark there's more nobody can get away with infringing on your trademark by saying they did not know you owned it i didn't know it's his trademark your registration certificate is enough proof that everyone knows your trademark the other side failed to prove that dennis does not own the trademark so dennis wins cheaper and easier i like that one of the other benefits usually overlooked is that registration provides free and automatic protection against others registering identical or similar trademarks what do you mean free the trademarks office will not register any trademarks that are confusingly similar to the mark that you applied for or registered that means that simply by applying to register your mark you can prevent a competitor from registering a trademark similar to yours i like it when the government is working for me also don't forget that your registered trademark will appear in the trademarks register which others will usually search when choosing their own brand nah let's look for a different name these guys are serious maybe it's not relevant to you but did you know that foreign companies can't own dot ca domain names unless they have a registered trademark in canada also your canadian trademark registration will make it much easier for you to register your trademark in the us and other countries yeah world domination and yes we can file u.s trademarks for canadian businesses trademark factory is authorized to represent canadians before uspto that's a lot of benefits what do i do now first of all go to our website at trademarkfactory.ca and fill out the form telling us about your brand we will conduct a search analyze the results and provide you with our opinion absolutely free if it can be done we will be happy to help you register it you
Thanks for your comment Willian Dupaski, have a nice day.
- Julius Wolfinger, Staff Member
what is up everybody this is seth kniep kneepin it reel today i'm going to teach you how to get a trademark so that you can get your brick so that you can get your brand registered on amazon so that you can protect yourself from hijackers okay hijackers can hide i wanna this is this is why i'm trying to tell you i gotta get away from these hijackers perfect okay i think we're safe to teach this now today i'm going to give you six steps on how to get trademarked so that you can get your amazon brand registered on amazon's platform step number one decide whether or not you actually need a trademark now a lot of people think well seth i mean of course i need one that's why you're teaching this but i want you to understand it's actually not essential to get a trademark to build a profitable online business even on amazon it has advantages but now may not be the right time for you for example let's say you're really low on funds and you have just enough to launch that first product in this situation i recommend you save that money to launch your product once you have funds coming in you can use those funds to go get your trademark now trademarks can be pretty expensive or pretty cheap depending on what method you choose and today i'm going to teach you exactly what those four methods are and maybe a secret fifth one as well so you don't have to get a trademark to build a brand you can actually start at amazon and start selling and there are ways to protect your brand name even without a trademark now let me walk you through the advantages of a trademark number one advantage is trademarking adds credibility to your brand simply by having that registered circle with the r right there as a superscript after the end of your brand name that adds a certain amount of clout and authority to your brand you can get that little circle with the r once you're trademarked and if you ever see someone using that and they're not trademarked they could get in serious legal trouble it'll also scare off hijackers if people are starting to latch onto your listing but they see that trademark it does give you a certain a sense of authority and intimidation to people who are trying to sell under your specific trademarked brand second reason you have a massive advantage with the trademark is trademarking gives you exclusive rights in other words if someone ever tried to sell under your trademark for example let's just say the name of your trademark is mcgee giggles and you sell toys and gifts like for a gag shop but it's all online if you're trademarked under the toys and sporting goods classification which is the united states patent trademark in office category that would be fitting for this kind of product and you notice that someone else with mcgee giggles or a similar sounding brand name thus it could cause confusion is selling under the same category then you know that they are breaking the law and you have legal rights to go and contest that and have them to stop selling under your trademarked brand name here's where it gets really cool even if you don't have a trademark but you've been using that brand name and they go and get that trademarked but they weren't selling into that brand name previously you still have the right to get them to stop this is called first rights use under common law and it's something you can take advantage of third advantage to getting a trademark is it gives you remedies for unauthorized use in other words if someone else is selling on your listing which is going to be under your trademark or anywhere else in e-commerce or on amazon under your trademark name or a name that sounds similar you have legal rights to send them a cease and desist letter and by the way you don't even have to hire a lawyer to send a cease and desist letter you're not pretending to be a lawyer you can just say look stop you can't do this this is breaking the law you were going against my rights you can even take them to court or have a lawyer send them a letter and say look i need payment and compensation for the funds that i lost because you are selling under my trademarked brand name there are many other options you can use as well if someone is starting to use your trademark number four trademarking can give you authority at the port i am talking about when your products are shipped from china or wherever you're sourcing and they're coming through those customs port authorities can stop them from coming in if they find them to be counterfeit products because your trademark has so much brand recognition this happens a lot with better known brand names and there's no reason you shouldn't think there i mean if you think big you will go big fifth advantage trademarking allows you to apply for brand registry for your brand on amazon this gives you a huge advantage this means you can have a plus content which means your listing will be three times more beautiful and convert far better than those who don't have brain registry in addition you have brand analytics which gives you various levels of search volume for keywords it gives you more tools so that you can protect your brand name more easily and get those hijackers who are trying to steal your hard work and swipe you from the stuff you're working on it gives you an authority and a power to get them off your listing much better than if you are not brand registered but to be brain registered you have to have a trademark now let me give you two reasons very specifically why you don't need a trademark as i mentioned before you can still build a very strong brand on amazon without a trademark if you are limited on funds there's no reason why you can't wait and as you begin to make money you can use that money to go pay for your trademark get it registered and then later you can add that on and all of a sudden you have a brand but you protected the brand name the whole way and this is where people get nervous because they go well seth i have a brand name i love this brand name how can i be sure that no one else is gonna sell under this brand name if i don't get trademarked now the biggest protection to your brand name is not the united states patent trademark office it is not getting a trademark it is not a patent it is not a copyright it is selling under that brand name when you sell under your brand name under common law you get what's called first rights use which means you get exclusive authority to use that brand name in that category now obviously if someone else is using a similar or the same brand name for a different product category there's no conflict of interest there is no cause of confusion for buyers and they can do that take the word delta now you probably think of airlines when you hear delta actually delta is also a brand name that is trademarked with the exact same letters for faucets i'm talking about those little things in your sink where water comes out of them do you have delta faucets and you have delta airlines but they're both a brand name that is trademarked the reason there's no conflict of interest or confusion or legal problem is because there are two different brand categories
Thanks Dorsey your participation is very much appreciated
- Julius Wolfinger
About the author
I've studied hydroponics at Bank Street College of Education in New York City and I am an expert in languages. I usually feel not specified. My previous job was urban and regional planner I held this position for 28 years, I love talking about life science and sledding. Huge fan of Jake Johnson I practice croquet and collect eggs.
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