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Written by : Mohammed Mensch
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today I'll be talking about business lessons one of warning while trademarks are open for any brand strategy why protecting your brand by way of filing trademark applications is the need of the art we do understand when we file our brand the main concept of even filing a trademark application is that the consumer is able to and if I the way you're doing your business you of the trademarks which are very very important in the history of mankind and to start with I'll start with Starbucks so whenever we see the Starbucks so it is actually depicting a portraying a star and it is actually connecting with the consumer and that's why they are able to charge a premium so that is one of the examples we can talk about Tesla we can talk about BMW we can talk about any company even in India if we talk about reliance if we talk about Airtel they have these color combinations which are very very evident and with which a consumer can understand why a brand is so important even the mark of Mark and Spencer H&M if you name it and you have it so these brands do have a tagline also so they do protect the taglines and this is the way you actually harvest intellectual property and file multiple applications one can be for the locu one can be for the tagline third can be a combination of both a week of litigation which has been going on in India for over a decade or over the years is our cheese our cheese has not been able to get the trademark in the domestic market you to understand a lot of litigation is going in India whereby both the parties are fighting on brand names how consumer is able to identify your brand name so how do we upward in the market when we talk about a trademark you file a trademark application you get a trademark register and then the trademark is there for 10 years you need to file a renewal now when we talk about renewal why there's actually a need of filing renewal when government is granting a protection for your brand it is expecting that you would be doing business under that particular brand and if you're not doing business in that particular brand it is an open market so you should understand that you can even sell your brands and a renewal process is very very necessary or what we are trying to do or in the year 2018 is to assess global clients in who have filed the trademark applications we would be or providing our service which is called as trademark watch if you or any of your clients have filed a trademark applications and would like to move the current status or what is the current legal status of your trademark application in India we would be happy to assist we can also assist with filing caedm approvals before the trademark office you should note that when you're filing for trademark you also have to provide the company corporation certificate if you're based in any other country or any other identity of your so we will be happy to assist you with the trademark applications in India and something which is very very Oh something very close to my heart is the word cognitive resonance so when we talk about cognitive resonance is like you're doing your business and you know you're resonating at the same frequency and there's another term which is uh nowadays very much applicable while doing business is cognitive dissonance so resonate at a frequency whereby you can actually relate to your consumers because the need of the art is to serve the consumers and if your consumers or your end customers are happy that will give you more satisfaction that will give your business rise and if you have any questions related to how to generate intellectual property rights and generate a portfolio which would be of importance or not only to your business because once your business starts to grow you would be employing more people so it is a ripple effect and have that ripple effect you have to be a very diligent or in working I'm pretty Costigan founder and CEO of TC RS India if you have any questions related to intellectual property rights I'll be happy to assist look forward to meeting you guys in 2018 and working towards creating a better society not only India but globally what firstly fee this it is the era of intellectual property you need to create that intellectual property because we are already in technology for ed of where everything is technology driven 5g is going to come in India very soon so we are going to see a lot of technology and when we talk about technology innovation protection goes hand-in-hand have a great day and helper bye
Thanks for your comment Iola Mccraight, have a nice day.
- Mohammed Mensch, Staff Member
Thanks for this interesting article
Thanks parketomI your participation is very much appreciated
- Mohammed Mensch
About the author
I've studied cryogenics at Vaughn College of Aeronautics and Technology in Flushing and I am an expert in managerial economicss. I usually feel ashamed. My previous job was transit and railroad police I held this position for 12 years, I love talking about juggling and fighting. Huge fan of Faith Hill I practice weight lifting and collect postmarks.
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