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Written by : Hai Lourence
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what's happening guys so Nate back here and today's video we're gonna talk a little bit about trademark and copyright how to handle it if you get one and also how to avoid it before you actually get in trouble so how to know if something is risky and what kind of stuff you should avoid when you're making print-on-demand items so one of the most important things of your business when you're doing a print-on-demand business when you're selling custom designs on custom merch on your Shopify store is the designs you have to take the design process pretty serious if you do not want to get in trouble in the long run because there is going to be a time where you are going to sell something and you're going to think that's ok and the next thing you know you're gonna get a letter so someone's telling you cease and desist stop selling that I own the copyright on that graphic or that image or that vector or whatever you have in your design right that you paid a designer to make and you find out that he used something from somewhere that he wasn't supposed to and yeah this kind of stuff happens it's definitely happened to me before it so one of the things I wanted to tell you is obviously the the basic the most easy stuff you should avoid is anything clear branded stay away from sports teams stay with from cartoons TV movies famous people right stay away from all that and you're like what a second that's gonna make it way harder no it doesn't make it harder it's just you're gonna set yourself up to beat I have a longer-term business when you do it the correct way because one of the things you don't want to do is you don't want to base your print-on-demand business on trademark stuff on the TV and the movies and and that comes if you base your your business on that in the beginning it's gonna be exponentially harder to come out of doing that trademark stuff once if you ever decided to do it like yeah okay now my business is growing let's start focusing on non trademark stuff if you did it and then be like exponet you don't want to do that so how do you know what's trademark well obviously any the break the basic stuffs the easiest stuff right so do not do like what I just said movie TV all that kind of well if you know what I did with my print on the man store I have success with animals a lot of animals and then that doesn't mean you have to do animals right that's not the only niche there's so many many niches so many hobbies so many trends so many holidays so many things that are not TV and movie and whatever right but what I'm basically saying is you can start your business your foundation of your business in the correct areas and do correct designs and still have total success and you don't need to have you don't have to play in the in the trademark area if you play in the trademark area you're playing a fire and you're gonna get in trouble eventually someone's gonna come for you someone's gonna send you a letter someone's gonna sue you and you don't you just don't want to deal with that is not a good idea especially if you want to build a real business a real brand yeah don't do that still even if you want you have a short-term business still don't do it it's still too risky so what I want to show you now is one of the one of the things you can do just a double check so if you're not sure if something is trademark you think you're okay you hire a design if you buy a design from a designer and it looks super good and you're like I don't think that guy has that kind of skill he doesn't he done designs for me before but this design is like way too good what you want to do is you want to do what I like to call a reverse image lookup and this is gonna help you find if that design or that graphic or that vector is found somewhere else online and so what it'll do is hop on my computer I'll show you how to do that real quick so let me start my screen recording first thing you want to do here I'll just go to Google you want to go to Google okay I go to Google and then just go to images okay just type in images and they'll go to the image tab okay and now when you're in the image tab whatever you're searching for it right well I'll show you so I have for example let's say my designer gave me an image so I'm gonna click on this little box here see this little box image right here search by image so now I'm not searching my text and searching my image I click on search for an image and you could paste a URL but if you already have a design from your designer paste that design or upload the design from your designer into and if he makes it he fee formatted it for your wallet case over for another product and make sure he gives you the PSD and then you can upload just the main vector part or whatever parts in question don't try to upload the entire design it might give you something else right you want to you want to upload only the part that's in question the thing you're not sure if it's copyright or not and so for example I'm gonna upload this this I'll show you I have this what is this dolphin design I'm not even sure which one I downloaded actually okay so let's go over here it looks like this this is the one I downloaded right so this is just for an example purposes only and so I have this dolphin right here and it looks really nice it's a nice little vector graphic and I want to know does that trademark sure is that copywriting well basically if you can find it online then it's probably not safe to use okay unless you buy it from a stock photo site and you have rights to that so that's a different scenario but if you're just finding on Google it's normally not a safe option do not use images from Google Images it's going to be bad so or it could potentially bad even if they classify as commercially available and Google it's just they don't do the classifications right so well here let me show you this so this is the design that I had saved let's pretend my designer gave me you can see down here I have the exact same one two times here with with actually three times this one's flipped this is flipped but without color so if I go to visually similar images you can see here it is right here here it is right here not a flipped here it is over here so this is definitely somewhere you know someone owns this it looks like a coloring book thing or whatever images may be subject to copyright definitely so this is basically what I'm trying to say is you got to be very very careful with images you get from your designer and that kind of stuff just to be you know make sure that your it's not not stolen maze-like he didn't still have her somewhere he to borrow it from somewhere he's not supposed to do so what I want to show you now is this website called free pick free was it called free pick free pick right free picked free vectors and in arts now this website now if I search dolphin in here I want to show you this because this is important to note free pick has like all this cool stuff that you can use and here's what this is what I want to do it to to tell you okay so for example whatever let's just choose one I don't know it doesn't matter something that'
Thanks for your comment Zackary Heideman, have a nice day.
- Hai Lourence, Staff Member
can I protect my product design yes but copyright for a product is referred to as an unregistered design right design right has quite different rules to copyright in the UK design right automatically protects your product design for ten years after it was first sold or 15 years after it was created whichever is earliest EU time periods are much shorter three years design right only applies to the shape and configuration how different part of a design are arranged together of objects you'll need independent proof of when you created a design and that is where our date stamp certificate service helps our members if the product is a new invention you should consider protecting your product with a patent see the UK government Patent Office website for more details
Thanks Jorge your participation is very much appreciated
- Hai Lourence
About the author
I've studied arithmetic at Shaw University in Raleigh and I am an expert in quantum gravity. I usually feel grumpy. My previous job was criminal lawyer I held this position for 12 years, I love talking about cycling and pilates. Huge fan of Mike Tyson I practice lacrosse and collect classic cars.
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