Can a common name be trademarked [Expert-Advice]



Last updated : Aug 22, 2022
Written by : Harley Swartout
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Can a common name be trademarked

What words Cannot be trademarked?

  • Proper names or likenesses without consent from the person.
  • Generic terms, phrases, or the like.
  • Government symbols or insignia.
  • Vulgar or disparaging words or phrases.
  • The likeness of a U.S. President, former or current.
  • Immoral, deceptive, or scandalous words or symbols.
  • Sounds or short motifs.

Can common terms be trademarked?

Common words and phrases can be trademarked if the person or company seeking the trademark can demonstrate that the phrase has acquired a distinctive secondary meaning apart from its original meaning. That secondary meaning must be one that identifies the phrase with a particular good or service.

Can I trademark a name already in use but not trademarked?

1. Can You File for a Trademark That Exists? Updated November 12, 2020: If you're wondering, "can you trademark something that already exists," the simple answer is "no." Generally speaking, if somebody has used a trademark before you, you can't register the trademark for yourself.

What are the 4 types of trademarks?

  • Generic. A generic term is a common description that does not receive trademark protection.
  • Descriptive.
  • Suggestive.
  • Arbitrary or Fanciful.

How much does it cost to trademark a word?

The basic cost to trademark a business name ranges from $225 to $600 per trademark class. This is the cost to submit your trademark application to the USPTO. The easiest and least expensive way to register your trademark is online, through the USPTO's Trademark Electronic Application System (TEAS).

Is Nike Just Do It trademarked?

Just Do It or JDI for short (stylized as JUST DO IT. and set in Futura Bold Condensed) is a trademark of shoe company Nike, and it is one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting.

Can 2 businesses have the same name?

Can Two Companies Have the Same Name? Yes, however, certain requirements must be met in order for it to not constitutes trademark infringement and to determine which party is the rightful owner of the name.

Can a company sue you for having the same name?

Trademark Registration Then, the owner can face a lawsuit for using the same name as someone else even if the second party registered a trademark for the company after the first owner created the company. These situations usually require the services of a lawyer to both understand and pursue.

What if someone has trademarked my name?

When you register a trademark, you will be able to: Sue any company that copies your product based on your trademark. Prove your ownership and priority date. Protect your products on a state, federal, and international level.

How long does a trademark last?

A federal trademark lasts 10 years from the date of registration, with 10-year renewal terms. Between the fifth and sixth year after the registration date, the registrant must file an affidavit to state that the mark is still in use.

Which of the following is not protected by trademark?

Generic terms are not protected by trademark because they refer to a general class of products rather than indicating a unique source.

What is a weak trademark?

The United States Patent and Trademark Office (USPTO) defines a weak trademark as something “descriptive” and is already being used by others to describe their goods and/or services. A weak trademark makes it “difficult and costly to try to police and protect” due to its generic nature.

How do I copyright a name for free?

You can not register a trademark for free. However, you can establish something known as a "common law trademark" for free, simply by opening for business. The benefit of relying on common law trademark rights is that it's free, and you don't need to do any specific work filling out forms, etc.

How long does it take to trademark a name?

Usually, the process takes 12 to 18 months. Registering your trademark is a complex procedure that involves your application moving through various stages. Learning about each stage in the process will help you understand why getting a trademark takes as long as it does.

How do I copyright a name?

Registering a trademark for a company name is pretty straightforward. Many businesses can file an application online in less than 90 minutes, without a lawyer's help. The simplest way to register is on the U.S. Patent and Trademark Office's Web site, www.uspto.gov.

Can I put a Nike logo on a shirt and sell it?

If this is a personal and entirely non-commercial use, then it's just fine. It is not even trademark use in this case. But if you are selling the same, it becomes infringement. many people mark their sports team shirts and jerseys for example.

What is McDonald's trademark?

The word “McDonald's” is a trademark. We call this a standard character text trademark and it would be on its own USPTO trademark application if you wanted a federal registration for it. The Golden Arches is a logo, but this too is serving as a trademark. We refer to this as an image or stylized trademark.

What is Coke trademark?

The Coca-Cola Corp owns the trademark to the name Coca-Cola, as well as the trademark on the bottle shape, and the graphic representation of their name. These are all things that help distinguish them from other cola brands and define their individual product.

Can I use a name for a business that already exists?

Can I use a business name if it exists in another state? All may not be lost. You can often use the same business name in your own state or another state, if it is not in the state where the business name is filed, and it doesn't violate trademark rules. This is common practice for smaller local businesses.

How do I find out if a business name is taken?

In most states, the website of the state business filing agency includes an online entity name check tool. You can use the online tool to search business names and find out whether another business is already using the name you have chosen.


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Can a common name be trademarked


Comment by Brinda Pauline

can I use a common word as a trademark that's a question I get a lot and I'm gonna spend the next three minutes talking about it I'm Angela Liang Lots trademark and copyright attorney and I go live here on weekdays to talk trademarks and copyrights so there seems to be this myth that one cannot use a common word as a trademark and that is just not true we do see all the time common words used as trademarks what's an example let's take a really well-known and famous one Apple Apple is a very famous trademark for computers and cellular phones and other computer peripherals and it is indeed a very common word one of the most common words in the English language so yes you can use a common word as a trademark but you have to make sure that you're not using it as a trademark or attempting to use it as a trademark for the goods that are named by the common word let me give you an example Apple is a great trademark for anything but apples right so if you have an apple cart or a an apple stand and you're selling apples yes indeed you may not use the trademark Apple for those goods and services why because if we allow you to have the exclusive use to use the word Apple with your business of selling apples then because the trademark gives you the exclusive right to use that term in conjunction with your goods or services if we allow you to get a trademark for Apple it would prevent anybody else who sells apples from saying that they have a store where they sell apples and that's not the per of trademarks the purpose of a trademark is to distinguish your goods and services from other people's goods and services and if what you're proposing to use is the trademark merely describes the goods or in the case of Apple for Apple selling only is a generic descriptor for the goods that you're selling we can't allow you to do that it's not distinctive so yes you can use an ordinary word as a trademark so long as it doesn't have anything to do with the ordinary word or the goods are not part of the selling of that ordinary word so yes go ahead use a trademark that's an ordinary word but just don't use it for that thing right so if you want to use Apple don't put it on apple's i'm angela lang lot's trademark and copyright attorney and i go live here on weekdays to talk trademarks and copyrights message me on my facebook page facebook.com forward slash trademark doctor with any trademark questions or copyright questions you can also find me online at trademark doctor net if you go to youtube and search trademark doctor you'll find a whole video library right there


Thanks for your comment Brinda Pauline, have a nice day.
- Harley Swartout, Staff Member


Comment by Vrespab

I love this question from Korra what right does anyone have to trademark a basic common word and tell anyone else that they cannot use it in their business name in this case the word is Road which isn't the title of our business name and roads is in theirs my name is Andre Minka from the founder of trademark Factory on this channel I've answered hundreds of questions just like this one and if you're interested in my opinion or just to learn about brands trademarks entrepreneurship intellectual property make sure you subscribe and get notified whenever the next video goes live and if you've got a question for me post a comment below and I'll answer your question in the video just like this one so going back to this question what right does anyone have to trademark a basic common word road versus roads well here's my answer to this questionanyone can trademark basic common words because trademarking is not about unique words unique phrases unique designs trademarks are about unique identifiers for products and services and there's a huge difference there you're not required to come up with fully original worth like think about it one of the most valuable brands out there Apple what could be more common than that but the word Apple uniquely identifies their brand the phones for computers for music right because they're not selling apples so as long as your company is not in a road construction business and as long as the other company is not in the road construction business then Road does not define what you do then it could be a word that's trademark able and if they had trademarked it first and they're in the same space as you are then not only do they have the right to trademark their brand not only do they have the right to enforce their trademark against you using it without their permission they'd be crazy not to because that's the whole idea for trademarking brands that you are given the monopoly over the use of your brand and you have the exclusive right to it and you have the right and almost an obligation to defend it against anybody else who uses the same brand without your permission you you have to do that because otherwise if everyone sees that you are allowing others to use your brand without your permission they're diluting your brand they're killing the value of your brand they're killing the value of your trademark at some point you will lose the ability to enforce your brand against others so again I don't know exactly what they trademarked I don't know exactly what your name is because you say the reward road is part of theirs and yours again being part of something is vague right depending on how dominant that word is in the whole brand for them and for you also host similar the products and services are that they offer that you offer maybe they're right maybe they're wrong but to go back to your point perfectly okay to trademark dictionary common words perfectly okay to enforce them against those who use the same or similar brand in connection with same or similar products and services they're doing what they're supposed to be doing and if you are not sure this is probably something that you should discuss with your attorneys now one last point before I call it a day with this video if you start a business and you give it a name it's your responsibility as the business owner to make sure that that's the name you can own and the next step is for you to actually make sure that you own the name because guess what what is the most important thing to make your brand a success the most important thing to make your brand a success is to make sure that it's your brand because if it's not your brand you can never make your brand a success because it's not your brand and the way to do it is with a trademark so I trade my factory that's what we do we help business owners protect their brands if you came up with a name and you want to see if it's trademark able go bulk a call with our strategy advisors to coalesce free go to trademark factory calm for it slash coal or just go to the homepage and the first big button you're gonna see is to book a free call with our strategy advisors do that and we'll take it from there if you like this video if you found it useful make sure you like this video make sure you subscribe make sure your comment below if you've got a comment if you've got a question and until then I will see you in the next video


Thanks Vrespab your participation is very much appreciated
- Harley Swartout


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