Table of Contents
Written by : Irina Mcmurtrey
Current : 1859
Write a comment
Write a comment
a great logo helps us to identify a plant in mere microseconds and this quick recognition helps drive desire for the products the author Logan says the shorthand for your business's whole identity quickly calling to mind the brand identity you have worked to establish as a glance and that makes life easier for your customers and more productive for you and your brand welcome to another winding compiled by your friends at ezvid advisor here we have ranked for your delight and delectation the best tweed mark registration sites let's get cracking with a list the chaps from our number four choice for 12 mark registration services pride themselves on research they take the time to delve into federal state and local records so that before you slap a trademark on your slogan business name or logo you know that you are truly free and clear to proceed and that means peace of mind and legal security trademark Express is our number four choice each offers cost and obligation free consultations are faster turnaround time than their competitors and comprehensive background with search services to find out more about this choice just go along to our website ezvid advisor you can get there by typing advisor dot easybib.com into your web browser and when you get there search for the best trademark registration sites nobody wants to deal with trademark infringement but the fact is it happens now and then fortunately our number three choice for trademark registration services has got your back they will handle the process of confronting anyone in whinging upon your trademark material so you can focus on your wand worry free our number three solution is Legal Zoom trademark it has a simple step-by-step application process the company handles all USPTO filing and 220,000 trademarks have been wedged stirred so far if you're wanting a small business with tight margins then the last thing you want to do is spend a pile of cash on trademark registration but if you don't protect your grant then you might lose control of your branding and you might just lose business to our number two provider of tweet mark where the situation census keeps their services affordable and transparent so you can afford to control your brand and all that's associated with it my corporation is our number two solution it has a superlative customer service team its services start for under 150 dollars and unique trademark verification is guaranteed the rule of thumb in the trademark registration arena seems to be that each trademark holder needs to watch out for infringement themselves that the fight is you're probably pretty busy just doing your job you might not notice that your brand has been infringed upon for a long time potentially not until your weapon has been damaged that is unless you register your brand via our number one choice for trademark service providers they actively search for cases of tweet mark infringement and will shut down anyone trying to use your branded material illegally ah number one pick is trademark plus it offers proprietary trademark watch services affordable set span registration documents and successful monetary awards after infringement to get held of this pick just dash along to our website easy fit advisor you can get there by typing advisor but easily comp into a web browser and when you get there search for the best wait mark registration sites
Thanks for your comment Arletha Haseltine, have a nice day.
- Irina Mcmurtrey, Staff Member
getting your brand name wrong can cost you literally thousands if not it can cost you a lot of money hi my name is Jim Hardin the founding attorney here at Hawthorne law where we help online entrepreneurs to get their legal house in order so that you can build something that truly matters in the world today we're talking about coming up with an amazing name for that business there's a lot at stake when you're trying to come up with the right name for your business because if you get this wrong you can spend literally thousands of dollars on marketing materials websites social media brand recognition all these things just to find out later on that you've either picked the wrong name or picked the name that somebody else is already using or picked a name that is not even capable of being trademarked so you want to get this right and today I want to talk to you about the five main categories of names that you can choose for your business what are the best ones what are the worst ones and how to pick the right sweetspot category that's gonna work for you so that your business can be smooth sailin later on when it comes time to trademark the name of your brand and by the way this also applies to product offerings as well it's not just for brand names it's also for the products and services that you might be selling in your business so let's take a minute and talk about what a lot of people do when they're naming a business for their brand they basically just do a brainstorm come up with something that sounds good or maybe they have that light bulb moment where they decide you know what this is a name that's gonna work for my business and I'm gonna go with it and they do and it normally doesn't work out quite so well so when it comes time and and if you missed my video last week you want to go make sure you check this video right here that talks about all the mistakes that people make when coming up with names for your online business but today what I want to talk about are the five best categories of names that you can use when thinking about how you want to trademark your business because ultimately you do want to trademark your business this is one of the best investments you can make in your business especially if you're thinking that somewhere later on down the road you want to sell your business of course right now the guy outside decides he wants to do two more thing isn't been around all day now he comes out come on dude whenever somebody comes to me with a trademark idea I want to talk to them about the five main categories of trademarks so when you're coming up a name for your trademark these five main categories I'm gonna go through them real quick and then we're gonna go through them one at a time in a little more detail so we've got fanciful arbitrary suggestive descriptive and generic those are the five categories of names let's talk about them each one at a time and then we'll talk about what are the best names and one of the worst names so let's talk about fanciful names first fanciful names are basically made-up names their names that were not in the dictionary before you came up with the name so if you make something up that is a by definition a fanciful name some examples of this are gonna be Google Kodak Skype these are all fanciful names none of them existed before the companies created those names to name their business Zappos is another one that I would throw in there except Zappos comes from the Spanish word zapatos which means shoes so that's a little bit of gray area but I would call it fanciful here's the plusses to using fanciful names fanciful names are very easy to be trademarked but there's also some negatives that go with them because when you make up a name nobody knows what that you're talking about and so you have to have a lot of money to put behind that brand to educate the public about what it is that you're actually selling so in general from a trademark perspective fanciful names are gonna be great but from a practical standpoint they're not so great because they take a lot of time of money to educate the public the second category of names are gonna be the arbitrary names and these are names that are already in existence but they're being used in a way that is unrelated to their initial meeting meeting no no meaning being used in a way that is unrelated to their initial meaning got me some great examples of this are gonna be Apple and Amazon all of those are names that were in the dictionary before Apple decided to use Apple as their brand name or before Amazon decided to use these names they're being used in an a in a way that is completely unrelated to what the word was initially intended we all know what an Apple is but Apple is a computer company and has nothing to do with selling apples Amazon I'm not sure Jeff Bezos came up with named Amazon I'm sure there's a story behind that that is clearly used in a way that is not what it was initially intended we're not talking about selling a rainforest we're talking about selling an online marketplace to sell books is what it started out with as so arbitrary names the pros and cons here are number one the pros from a trademark perspective again they're gonna be names that are fairly easy to trademark but the cons again just like with the fanciful names you have to do a lot of education you kind of tell people what you're all about and that takes a lot of money and time and effort a lot of people aren't necessarily going to know what your business is about when you're just getting started from that standpoint again as a practical matter they're not necessarily gonna be the best names for a small online business that might be a solopreneur or something that you're doing with your spouse or a couple friends and building up an online business so suggestive names is the third category names these are gonna be names that suggest a quality or characteristic of the goods or services that you are selling so great examples of this are gonna be greyhound FaceTime snapchat Wrangler these all kind of have these these Greyhound sounds like it's something that's gonna be fast so it's Greyhound bus fast bus Wrangler kind of gives you the sense of this you know cowboy style and that's kind of indicative of the genes that are being sold suggestive names are really good names for trademark purposes because again they're names that are that are previously in the dictionary but they're they're being used in a different sort of way but at the same time they're being used in a way that kind of suggests what the good or service is all about when you're using a suggestive name you don't need to spend as much money there still needs to be some education involved but you don't need to spend as much money explaining to the public what the brand is all about I haven't talked about this a lot in the past pavón law is a suggestive name and the reason it's a suggestive name is because a Hawthorn tree or Hawthorn bush was used back hundreds of years ago to protect property from thieves and predators and at Hawthorn we protect online businesses from people that would steal your brand
Thanks CundrovcaW your participation is very much appreciated
- Irina Mcmurtrey
About the author
I've studied fractal geometry at St. Francis College in Brooklyn Heights and I am an expert in molecular virology. I usually feel lazy. My previous job was procurement clerks I held this position for 15 years, I love talking about urban exploration and stargazing. Huge fan of Coco Chanel I practice diving and collect trading cards.
Try Not to laugh !
Joke resides here...