Benefits to trademark registration [Pictures]

Last updated : Aug 30, 2022
Written by : Nan Bickel
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Benefits to trademark registration

What is the point of a registered trademark?

Securing a registered trademark protects your brand, and provides you with the tools to prevent someone using similar signs and riding off the back of your business. If you do not protect your trademark by registering it, then you may find you are legally prevented from expanding your business.

What are the advantages and disadvantages of having a trademark?

  • PRO: Share Instead of Shoulder.
  • PRO: Access Experience.
  • PRO: Reach New Markets.
  • PRO: Collect (Relatively) Passive Revenue.
  • PRO: Effective Mitigation Tool.
  • CON: Compromised Quality.
  • CON: Liability Disputes.
  • CON: Poor Sales.

Is a trademark worth money?

Trademarks embody consumer recognition and goodwill Because trademarks represent consumer recognition and goodwill, they can be extraordinarily valuable assets, both in absolute terms and as a portion of a company's overall value.

What is the main objective of trademark?

The overall purpose of trademark law is to prevent unfair competition by protecting the use of a symbol, word, logo, slogan, design, domain name, etc. that uniquely distinguises the goods or services of a firm.

Why should I trademark my business?

A trademark prevents anyone else from selling similar goods and services within the United States under that business name. The primary purpose of trademarks is to prevent confusion in the marketplace, so the protection applies to only a particular category of goods and services.

Can I sell my trademark?

Unlike patents, trademarks are associated with a product or a business and are not sold outright. Trademark ownership can be transferred along with ownership of the business or product the trademark represents. For example, if you sell your business, you may sell the trademark rights to the logo along with it.

Can you make money from a trademark?

Is it really possible to make real money with trademarks? Of course it is! You can ask the owner of the phrase “Let's get Ready to Rumble” who has made well over $400 million in licensing revenue according to ABC. And there are countless other companies, brands, and entrepreneurs that profit from trademarks.

What is the most valuable trademark?

  • Amazon – 416 Billion Dollars.
  • Apple – 352 Billion Dollars.
  • Microsoft – 327 Billion Dollars.
  • Google – 324 Billion Dollars.
  • Visa – 187 Billion Dollars.
  • Alibaba – 153 Billion Dollars.
  • Tencent – 151 Billion Dollars.
  • Facebook – 147 Billion Dollars.

What are the three functions of trademark?

Primary Functions of Trademarks It identifies the product and its origin. It proposes to guarantee the quality of the product. It advertises the product as it represents the product. It creates the image of a product in the minds of the public, especially the consumers or the prospective consumers of the product.

What are the 3 types of trademarks?

What you'll learn: Arbitrary and Fanciful Trademarks. Suggestive Trademarks. Descriptive Trademarks.

What happens if I don't trademark my business?

If you do not register your trademark, you will have legal rights only within the geographic areas where you operate. This means you may be able to stop a subsequent user of the mark, even if it is a bigger company, from using the mark in your geographic area only.

How long does a trademark last?

A federal trademark lasts 10 years from the date of registration, with 10-year renewal terms. Between the fifth and sixth year after the registration date, the registrant must file an affidavit to state that the mark is still in use.

Do I need to trademark my small business name?

There's no legal requirement for you to register a trademark. Using a business name can give you 'common law' rights, even without formally registering it.

Should I trademark before selling?

Ideally, you should file a trademark application before revealing your mark.

Can someone trademark my name?

If the name is a personal name you may use it a trademark, as long as a namesake does not beat you to the punch, meaning that your proposed personal name would not cause a likelihood of confusion with a similar name already in use for related goods or services.

How many times can a trademark be renewed?

One can renew trademarks as it is. Renewal of trademarks can be done with modifications to the intellectual property. Submit the renewal application by filling out the form TM-R. Trademark renewal can be filled by authorized personnel other than the registered owner.

Can I rent my trademark?

A Trademark Owner can Lease the mark for other entities(companies) for certain duration.

What is the difference between copyright and a trademark?

Copyright protects original work, whereas a trademark protects items that distinguish or identify a particular business from another. Copyright is generated automatically upon the creation of original work, whereas a trademark is established through common use of a mark in the course of business.

What can you do with a trademarked name?

With a federally registered trademark, you also have the option to register your trademark with the U.S. Customs and Border Protection to keep foreign goods from being imported with the same name. You'll also be able to use the federal symbol ® instead of the less enforceable ™ mark.

What are some 5 examples of trademarks?

  • Under Armour®
  • Twitter®
  • It's finger lickin' good! ®
  • Just do it®
  • America runs on Dunkin'®

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Benefits to trademark registration

Comment by Devin Culver

dennis runs a plumbing company ez plunger welcome to the trademark factory so what are the benefits of registering my trademarks first of all registration protects your brand all across canada people may only know about you in vancouver but the registration will protect you in toronto calgary and everywhere else in canada wow your registered trademark is a valuable asset it's easier to sell franchise or license out your brand if it's registered as a trademark if your brand is not registered and there's a dispute around it you will have to prove that it is a trademark and that you own it dennis failed to prove that he owns the trademark so dennis loses if it is registered as a trademark it would be up to the other side to prove that your brand is not a trademark or that you don't own it that is why it's much cheaper and easier to win a trademark dispute if you have a registered trademark there's more nobody can get away with infringing on your trademark by saying they did not know you owned it i didn't know it's his trademark your registration certificate is enough proof that everyone knows your trademark the other side failed to prove that dennis does not own the trademark so dennis wins cheaper and easier i like that one of the other benefits usually overlooked is that registration provides free and automatic protection against others registering identical or similar trademarks what do you mean free the trademarks office will not register any trademarks that are confusingly similar to the mark that you applied for or registered that means that simply by applying to register your mark you can prevent a competitor from registering a trademark similar to yours i like it when the government is working for me also don't forget that your registered trademark will appear in the trademarks register which others will usually search when choosing their own brand nah let's look for a different name these guys are serious maybe it's not relevant to you but did you know that foreign companies can't own dot ca domain names unless they have a registered trademark in canada also your canadian trademark registration will make it much easier for you to register your trademark in the us and other countries yeah world domination and yes we can file u.s trademarks for canadian businesses trademark factory is authorized to represent canadians before uspto that's a lot of benefits what do i do now first of all go to our website at and fill out the form telling us about your brand we will conduct a search analyze the results and provide you with our opinion absolutely free if it can be done we will be happy to help you register it you

Thanks for your comment Devin Culver, have a nice day.
- Nan Bickel, Staff Member

Comment by eis4px

Thanks for this interesting article

Thanks eis4px your participation is very much appreciated
- Nan Bickel

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